Topics
Nature and Significance of Management
- Case Study: Tata Group – Excellence in Management
- Concept of Management
- Characteristics of Management
- Objectives of Management
- Importance of Management
- Nature of Management
- Management as an Art
- Management as a Science
- Management as a Profession
- Levels of Management
- Functions of Management
- Coordination as an Essence of Management
- Management in the Twenty-First Century
Principles and Functions of Management
Business Finance and Marketing
Principles of Management
- Case Study: Toyota's Guiding Principles of Management
- Evolution of Management Principles
- Concept of Management Principles
- Nature of Management Principles
- Significance of Management Principles
- Taylor's Scientific Management Theory
- Principles of Scientific Management
- Techniques of Scientific Management> Functional Foremanship
- Techniques of Scientific Management> Standardisation and Simplification of Work
- Techniques of Scientific Management> Differential Piece Wage System
- Fayol’s Principles of Management
- Comparison of Taylor's and Fayol’s Principles.
Business Environment
- Case Study: Dharamveer Kamboj's Entrepreneurial Journey
- Concept of Business Environment
- Importance of Business Environment
- Dimensions of Business Environment
- External Factors> Economic Environment
- External Factors> Social Environment
- External Factors> Technological Environment
- External Factors> Political Environment
- External Factors> Legal Environment
- Economic Environment in India
- The 1991 Economic Crisis and Reforms
- Liberalisation
- Privatisation
- Globalisation
- Demonetisation
Planning
Organising
- Case Study: Wipro's Organisational Restructuring for Growth
- Organising
- Steps in the Process of Organising
- Importance of Organising
- Structure of Organisation
- Types of Organisation Structure > Functional Structure
- Types of Organisation Structure > Divisional Structure
- Comparison Between Functional Structure and Divisional Structure
- Formal Organisation
- Informal Organisation
- Comparison between Formal Organisation and Informal Organisation
- Concept of Delegation of Authority
- Concept of Decentralization
- Comparison Between Delegation and Decentralization
Staffing
- Case Study: Management of Human Resources at Infosys
- Staffing
- Staffing as Part of Human Resource Management
- Evolution of Human Resource Management
- Staffing Process
- Aspects of Staffing > Recruitment
- Sources of Recruitment
- Internal Sources
- External Sources
- Aspects of Staffing > Selection
- Aspects of Staffing > Training and Development
- Methods of Training
Directing
- Case Study: Leadership Development at Ford Motor Company
- Directing
- Principles of Directing
- Elements of Directing
- Supervision
- Motivation
- Motivation> Motivation Process
- Motivation> Importance of Motivation
- Motivation > Maslow’s Need Hierarchy Theory of Motivation
- Motivation> Financial and Non-Financial Incentives
- Leadership
- Communication
- Communication> Formal Communication
- Communication> Informal Communication or Grapevine
- Barriers to Communication
- Improving Communication Effectiveness
Controlling
Financial Management
- Case Study: Tata Steel–Corus Acquisition
- Concept of Business Finance
- Concept of Financial Management
- Financial Decisions> Investment Decision
- Financial Decisions> Financing Decision
- Financial Decisions> Dividend Decision
- Concept of Financial Planning
- Importance of Financial Planning
- Capital Structure
- Factors affecting the Choice of Capital Structure
- Fixed Capital
- Working Capital
Financial Markets
- Concept of Financial Market
- Money Market
- Capital Market
- Primary Market
- Secondary Market/Stock Exchange
- Distinction Between Capital Market and Money Market
- Distinction between Primary and Secondary Market
- Functions of Stock Exchange
- Trading Procedure of Stock Exchange
- Depository Services
- Demat System
- Securities and Exchange Board of India (SEBI)
Marketing Management
- Concept of Marketing
- Concept of Marketing Management
- Marketing vs. Selling
- Marketing Management Philosophies
- Functions of Marketing
- Concept of Marketing Mix
- Marketing Mix> Product
- Classification of Products> Consumer Products
- Classification of Products> Industrial Products
- Branding
- Packaging
- Labelling
- Marketing Mix> Pricing
- Marketing Mix> Physical Distribution
- Marketing Mix> Promotion
- Promotion Mix
- Advertising
- Personal Selling
- Sales Promotion
- Public Relations
- Distinction Between Advertising and Personal Selling
Marketing
- Concept of Financial Market
- Types of Financial Market
- Money Market
- Capital Market
- Primary Market
- Secondary Market/Stock Exchange
- Securities and Exchange Board of India (SEBI)
- Distinction Between Capital Market and Money Market
- National Stock Exchange of India (NSE)
- Overview of Marketing
Consumer Protection
- Case Study: Consumer Protection in Banking Services
- Concept of Consumer Protection
- Importance of Consumer Protection
- Consumer Protection Act, 2019
- Concept of Consumer
- Consumer Rights
- Responsibilities of Consumers
- Ways and Means of Consumer Protection
- Redressal Agencies Under The Consumer Protection Act
- Role of Consumer Organisations and NGO's
- Overview of Consumer Protection
Estimated time: 19 minutes
CBSE: Class 12
CISCE: Class 12
CISCE: Class 12
Introduction
- Recruitment of people from outside the enterprise.
- Commonly used by large organisations for office jobs requiring technical knowledge.
- Needed because internal staff may be insufficient or may not meet eligibility criteria.
- Provides wide choice and brings new blood into the organisation.
CBSE: Class 12
CISCE: Class 12
CISCE: Class 12
Main External Sources
Direct Recruitment / Gate Hiring:
- Notice on notice-board; jobseekers assembled and selected on the spot.
- Used for casual vacancies of unskilled or semi-skilled “badli” workers; very inexpensive.
Casual Callers:
- Database/waiting list of unsolicited applicants maintained by reputed organisations.
- Used to fill vacancies as they arise; reduces recruitment cost.
Advertisements:
- Newspapers, journals, radio, TV, Employment News.
- Provide wide choice and detailed job information; may attract many unsuitable applicants.
Employment Exchanges:
- Government-run offices registering job seekers and referring names to employers.
- Good for unskilled and skilled operative jobs; records may be outdated.
Placement Agencies / Management Consultants:
- Private agencies compile bio-data and recommend candidates nationwide.
- Useful for technical, professional, managerial, middle and top-level posts; charge fees.
Campus Recruitment:
- Recruitment from colleges and institutes (management, technology, IIMs, IITs, etc.).
- Popular for technical, professional and managerial jobs.
Employee Recommendations (Referrals):
- Applicants introduced by present employees, friends or relatives.
- Background known; preliminary screening through employees.
Labour Contractors:
- Contractors (Sardar, Mukaddam, and Thekedar) supply unskilled workers at short notice.
- If contractor leaves, workers recruited through him often leave too.
Advertising on Television:
- Vacant posts telecast with job requirements and organisation profile.
Web Publishing:
- Internet job sites listing job seekers and openings, visited by both candidates and organisations.
CBSE: Class 12
CISCE: Class 12
CISCE: Class 12
Merits
- Wide Choice - Provides a very wide choice of employees with desired qualifications.
- New Ideas and Skills - Brings people with new ideas and special skills to meet new challenges.
- Qualified Personnel - Attracts qualified and trained people to apply for vacant jobs.
- Fresh Talent - Provides new blood when present employees are insufficient or ineligible.
- Competitive Spirit - Challenges existing employees to compete with outside candidates.
- Fills Internal Gaps - Fills vacancies created by promotion, retirement, resignation or death.
- Essential for New Enterprises - New enterprises must recruit all employees from external sources.
CBSE: Class 12
CISCE: Class 12
CISCE: Class 12
Limitations
- Time-Consuming - Notification, applications, tests and interviews make it a lengthy process.
- Costly - Advertisement and application processing make external recruitment expensive.
- Resentment Among Staff - Existing employees may resent outsiders being recruited for higher posts.
- Dissatisfaction - Existing employees feel their chances of promotion are reduced.
- Orientation Required - New employees are unfamiliar with the organisation and need orientation.
- No Guarantee - No guarantee of getting the required number and quality of employees.
CBSE: Class 12
Example: Employee Referrals in India
- Hiring via employee referrals is on the rise in India (Economic Times, Aug 19, 2016).
- Companies like Coca-Cola, Infosys, Genpact, Capgemini, Deloitte, Dabur, and Jubilant use referrals for over 40% of their hires.
- Lenovo India uses a referral programme as part of its external recruitment.
- Infosys has a referral portal with real-time tracking; referrals are stated to be highly effective.
CBSE: Class 12
CISCE: Class 12
CISCE: Class 12
Key Points: External Sources
- External recruitment means hiring people from outside the organisation.
- Main sources include advertisements, campus recruitment, referrals, placement agencies, employment exchanges, and online job portals.
- It provides a wider choice of qualified candidates and brings fresh ideas and skills.
- It is useful when internal employees are unavailable or ineligible.
- It is time-consuming, costly, and may reduce promotion opportunities for existing employees.
- Employee referrals and online recruitment are widely used by companies today.
