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Marketing Mix> Product - Classification of Products> Industrial Products

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Topics

Estimated time: 8 minutes
CBSE: Class 12

Meaning

  • Industrial products are products used as inputs for producing other products.
  • They are meant for non-personal and business use.
  • Examples: Raw materials, engines, lubricants, machines, and tools.
CBSE: Class 12

Market for Industrial Products

  • Manufacturers.
  • Transport agencies.
  • Banks.
  • Insurance companies.
  • Mining companies.
  • Public utilities.
CBSE: Class 12

Classification of Industrial Goods

Materials and Parts

  • Raw materials: farm and natural products.
  • Manufactured materials/parts: component materials like glass, iron, plastic; component parts like tyres, bulbs, steering, battery.

Capital Items

  • Installations: elevators, mainframe computers.
  • Equipment: hand tools, personal computer, fax machines.

Supplies and Business Services

  • Short-lasting goods and services that facilitate production.
  • Maintenance/repair items: paint, nails.
  • Operating supplies: lubricant, computer stationery, writing paper.
CBSE: Class 12

Key Points: Classification of Products> Industrial Products

  • Industrial products are inputs for producing other products.
  • They are used for non-personal and business purposes.
  • Common examples include raw materials, engines, lubricants, machines and tools.
  • The market includes manufacturers, transport agencies, banks, insurance companies, mining companies and public utilities.
  • Industrial goods are grouped into materials and parts, capital items, and supplies and business services.
  • Materials and parts cover raw materials and manufactured materials/parts.
  • Capital items include installations and equipment, while supplies and business services include maintenance/repair items and operating supplies.
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