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A Company, Which Manufactures a Popular Brand of Toys, Has Been Enjoying Good Market Reputation. It Has a Functional Organisational Structure with Separate Departments

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प्रश्न

A company, which manufactures a popular brand of toys, has been enjoying good market reputation. It has a functional  organisational structure with separate departments for Production, Marketing, Finance, Human Resources and  Research and Development. Lately to use its brand name and  also to cash on to new business opportunities it is thinking  to diversify into manufacture of new range of electronic toys  for which a new market is emerging. Which organisation  structure should be adopted in this situation? Give concrete  reasons with regard to benefits the company will derive from  the steps it should take.

संक्षेप में उत्तर
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उत्तर

The organisation should shift from functional structure to divisional structure as it is looking to diversify into manufacture new range of toys.

The benefits will be as follows:-

• The performance will be easily accessed.

• Easy Decision making.

• New electronic toys will be added without disturbing the previous toys.

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अध्याय 5: Organising - Long Answer [पृष्ठ १४०]

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एनसीईआरटी Business Studies Part 1 Principles and Functions of Management [English] Class 12
अध्याय 5 Organising
Long Answer | Q 6 | पृष्ठ १४०

वीडियो ट्यूटोरियलVIEW ALL [1]

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