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A Company, Which Manufactures a Popular Brand of Toys, Has Been Enjoying Good Market Reputation. It Has a Functional Organisational Structure with Separate Departments

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प्रश्न

A company, which manufactures a popular brand of toys, has been enjoying good market reputation. It has a functional  organisational structure with separate departments for Production, Marketing, Finance, Human Resources and  Research and Development. Lately to use its brand name and  also to cash on to new business opportunities it is thinking  to diversify into manufacture of new range of electronic toys  for which a new market is emerging. Which organisation  structure should be adopted in this situation? Give concrete  reasons with regard to benefits the company will derive from  the steps it should take.

संक्षेप में उत्तर
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उत्तर

The organisation should shift from functional structure to divisional structure as it is looking to diversify into manufacture new range of toys.

The benefits will be as follows:-

• The performance will be easily accessed.

• Easy Decision making.

• New electronic toys will be added without disturbing the previous toys.

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अध्याय 5: Organising - Long Answer [पृष्ठ १४०]

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एनसीईआरटी Business Studies Part 1 Principles and Functions of Management [English] Class 12
अध्याय 5 Organising
Long Answer | Q 6 | पृष्ठ १४०

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संबंधित प्रश्न

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  1. Identify and state the organisational structure adopted by the company.
  2. State two benefits and two limitations of the identified structure highlighted in the above case.

Diligent developers, a website design company in Bangalore is a startup initiative of Mr. Maniraj which aims at achieving a profit margin of 10% in its first year. Mr. Maniraj appointed Mr. Advait as the Digital marketing Head, Mr. Kiyansh as the head of Backend department and Mr. Nirved headed the Graphics Designing Department. Since each head was specialised in specific skills, it resulted in increased efficiency and better coordination. However, problems arose when Mr. Advait started considering group objectives superior to organisational objectives and stopped exchanging information with Mr. Kiyansh and Mr. Nirved. The company had to bear the brunt of lack of coordination and was unable to achieve its objectives.
  1. Identify and state the organisational structure adopted by the company.
  2. State two benefits and two limitations of the identified structure highlighted in the above case.

Diligent developers, a website design company in Bangalore is a startup initiative of Mr. Maniraj which aims at achieving a profit margin of 10% in its first year. Mr. Maniraj appointed Mr. Advait as the Digital marketing Head, Mr. Kiyansh as the head of Backend department and Mr. Nirved headed the Graphics Designing Department. Since each head was specialised in specific skills, it resulted in increased efficiency and better coordination.

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  1. Identify and state the organisational structure adopted by the company.
  2. State two benefits and two limitations of the identified structure highlighted in the above case.

Organisation structure is the framework within which which tasks are performed?


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