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प्रश्न
A company, which manufactures a popular brand of toys, has been enjoying good market reputation. It has a functional organisational structure with separate departments for Production, Marketing, Finance, Human Resources and Research and Development. Lately to use its brand name and also to cash on to new business opportunities it is thinking to diversify into manufacture of new range of electronic toys for which a new market is emerging. Which organisation structure should be adopted in this situation? Give concrete reasons with regard to benefits the company will derive from the steps it should take.
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उत्तर
The organisation should shift from functional structure to divisional structure as it is looking to diversify into manufacture new range of toys.
The benefits will be as follows:-
• The performance will be easily accessed.
• Easy Decision making.
• New electronic toys will be added without disturbing the previous toys.
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संबंधित प्रश्न
State any three limitations of divisional structure of an organisation.
State any two disadvantages Informal Organisation.
Differentiate between formal and informal organization on the basis of the following:
Nature
The differential between 'Functional and 'Divisional' structure of organising on the basis of the
following:
Formation
Identify the network of social relationships which arises spontaneously due to interaction at work.
State any two circumstances under which the functional structure will prove to be an appropriate choice.
company has its registered office in Delhi, manufacturing unit at Gurgaon and marketing and sales department at Faridabad. The company manufactures the consumer products. Which type of organisational structure should it adopt to achieve its target?
How does informal organisation support the formal organisation?
What is a divisional structure? Discuss its advantages and limitations.
Answer the following question.
Voltage fluctuations have been common and quite high in India. They harm our electrical appliances like televisions, refrigerators, and air conditioners, often leaving them in a permanently damaged condition. N-Guard Company decided to manufacture stabilizers for North India where the voltage fluctuation ranges from 220 V to 230 V. Once the demand for North India was taken care of, they decided to launch stabilizers of varying voltages from 90 V – 260 V for meeting the requirements of voltage fluctuations in other regions of India also. Three engineers were appointed for South, West and East regions of India, as the voltage was different in all the three regions.
Though all the engineers were appointed to manufacture stabilizers but the product differed from region to region.
(a) Identify the organisational structure of the N-Guard Company.
(b) State any two advantages and two limitations of the structure identified in the above para.
In which organisation structure do we find “group norms”?
It refers to the number of subordinates that can be effectively managed by a superior:
Uranus Limited is a company dealing in metal products. The work is mainly divided into functions including production, purchase, marketing, accounts and personnel. Identify the type of organisational structure followed by the organisation.
Identify the type of organisational structure which facilitates occupational specialisation.
Grouping of activities on the basis of functions is a part of
______ ensures that the heads of separate business units in the organisation are responsible for profit or loss of their unit and have authority over it.
Which of the following is a disadvantage of divisional structure?
______ is the process of dividing work into manageable activities and then grouping the activities which are similar in nature.
Which statement is correct regarding division of work:
| Diligent developers, a website design company in Bangalore is a startup initiative of Mr. Maniraj which aims at achieving a profit margin of 10% in its first year. Mr. Maniraj appointed Mr. Advait as the Digital marketing Head, Mr. Kiyansh as the head of Backend department and Mr. Nirved headed the Graphics Designing Department. Since each head was specialised in specific skills, it resulted in increased efficiency and better coordination. However, problems arose when Mr. Advait started considering group objectives superior to organisational objectives and stopped exchanging information with Mr. Kiyansh and Mr. Nirved. The company had to bear the brunt of lack of coordination and was unable to achieve its objectives. |
- Identify and state the organisational structure adopted by the company.
- State two benefits and two limitations of the identified structure highlighted in the above case.
