Internal Trade - Retail Trade

Retail trade refers to the sale of goods in small quantities directly to the final consumer by wholesalers, distributors, or dealers. 

• The person involved in retail trade is called a retailer.
• Some sellers operate locally, offering goods directly to consumers at affordable prices.

1. According to Oxford Dictionary, “Retail is the sale of goods to the public in relatively small quantities for use or consumption rather than for resale.”
2. According to William Stanton, “Retail Trade includes all activities directly related to the sale of goods and services to the ultimate consumer for personal and non-business use.”

1. Connecting Link: Retailers link wholesalers and consumers.
2. Helps to Distribute: Distribute goods quickly, especially perishables.
3. Marketing: Manage marketing, transportation, and sales.
4. Provide Information: Share consumer preferences with wholesalers.
5. Attract Consumers: Advertise products to attract buyers.
6. Create Demand: Showcase new products and create demand.

1. Regular Supply: Keep stock to meet demand.
2. Local Convenience: Located near residential areas.
3. Home Delivery: Offer delivery services.
4. Variety: Provide a wide range of products.
5. Credit: Offer credit to regular customers.
6. After-Sale Services: Offer services such as repairs.
7. Information: Share product details to aid choices.

• Retail trade is the final link in the distribution chain.
• Retailers connect wholesalers to consumers, ensuring product accessibility.
• Good retailers offer variety, credit, convenience, and support.
• Different types of retailers serve diverse consumer needs.