Science (English Medium) इयत्ता १२ - CBSE Important Questions

Aarna industries started manufacturing ice-creams under the brand name 'Tasty'. The company decided to use 3D animation techniques which will be projected on buildings. They chose several high raise buildings all over major metropolitan cities and started their advertising campaign.

What form of media is the company using?

This promotional technique is deliberately planned and sustained effort to establish and maintain mutual understanding between an organisation and public. This industry grew 12% to touch 1600 crore in FY19, according to the fourth ‘State of the Industry Survey 2019’ report by the Public Relations Consultants Association of India (PRCAI). While media relations continue to be the largest service, non-media relations services now contribute 53 per cent of the industry’s revenue. Identify the technique

Ratnanjali Ayurveda introduced a new range of products on the basis of the tri doshas. The marketing department is brainstorming on the branding of the new range where the customers can identify the new range easily and at the same time it creates awareness about the type of products this range has. The name ‘AyurPrakriti’, was adopted by the company and it would be used for all the products under this range. Which type of branding is adopted by Ratnanjali Ayurveda?

Assertion (A): Advertising is a paid form of communication.

Reason (R): Successful advertising makes the products or services positively known by that section of the public most likely to purchase them.

Jai Prakash Ltd., was running into losses for the past few years. The company appointed a consultant to look into the reasons for the loss. The consultant after analysing everything framed a sales strategy which helped the sales force spend time targeting the correct customer at the right time. This helped the company to revive their profits within a few months. Explain the types involved in this strategy.

How is the channel of distribution influenced by the type of buyer?

This concept is an identifying symbol for any product or business. It can be any distinctive design, mark, sign which stands associated with the enterprise. Enlist any three purpose of this concept.

Enlist the advantages of fixing price in this manner.

Assertion (A): In franchising there is usually a much higher likelihood of success when an individual opens a franchise as opposed to a mom-and-pop business.

Reason (R): It runs on a proven business formula that is already in place.

Varied reasons are cited by firms for joining hands with another company to enhance their growth. Analyse any two reasons for the same.

Kavita started a boutique named ‘Stylo queens’. She replaced old sewing machines with new one’s during the pandemic to manufacture masks and PPE kits. Gradually her boutique became popular and seeing the swelled up demand for her products she further installed extra machines to cater to the growing demand of the increasing customers. From the profits earned, she decided to further expand the business by starting a new business of cushion covers and bed sheets.

1. Identify the type of expansion mentioned above.
2. What is the net result of such an expansion?
3. Explain the expansion discussed above.

Franchising is advantageous for both franchisor and franchisee. Explain five advantages of franchising for the franchisee.

How is franchising a better option for external expansion in case of start-ups?

What is the most essential component of mergers? Distinguish between the two forms of this component. How does this factor play a key role in deciding whether any organization should go for a merger?

Differentiate between ‘merger’ and ‘acquisition’ as forms of external expansion

Explain the ways in which one business can acquire another.

Which amongst the following values would help an entrepreneur to determine the Return on Investment?

1. Net Profit
2. Gross Profit
3. Inventory carrying cost per unit.
4. Total Capital Invested
5. Weighted average contribution

Given below are information obtained from the balance sheet of PQR ltd., What will be the gross working capital for PQR ltd. for the year ending 31st March 2022?

• Assets: (in Rupees)
  1. Cash - 60,000
  2. Stock - 50,000
  3. Trade Debtors - 65,000
  4. Short-term investment - 15,000
• Liabilities: (in Rupees)
  1. Short-term loans - 25,000
  2. Trade creditors - 5,000
  3. Outstanding expenses - 10,000

A grocery owner has an equity stake of ₹ 40,000/- in the business. He has borrowed ₹ 60,000/- at the interest rate of 10% per annum. He made a net profit of ₹ 20,000/- in one year.

What will be the Return on Equity for the grocery owner?

VG Ltd. uses EOQ logic to determine the order quantity for its various components and plan its orders. The Annual consumption is 80,000 units, Cost to place one order is ₹ 1,200; Cost per unit is ₹ 50 and carrying cost is 6% of Unit cost.

What is the EOQ for VG Ltd.?

How will the calculation of EOQ benefit VG ltd.?