Income and Expenditure Account

Definition of Markets and Marketing

Difference Between a Product and a Service (With Examples)

Understanding 4 ‘P’S– Product, Price, Place and Promotion.

Advertising and Brand Promotion

Sales and the Selling Process

Elementary Understanding of Generally Accepted Accounting Principles (GAAP)

Principles of Financial Accounting and Reporting

• Principles of Financial Accounting and Reporting
• Receipt and Payment Account
• Income and Expenditure Account
• Balance Sheet

Banking

• Introduction to Banking
• Central Bank: Functions
• Commercial Banks: Functions
• Types of Accounts
• Banking Transactions

Fundamental Concept of Cost (Direct, Variable Etc.).

Importance of Human Resource in a Commercial Organization

• Human Resource in a Commercial Organization
• Role of Human Resource Management
• Functions of Human Resource Management

Commonly Used Methods of Recruitment, Selection and Training

• Recruitment
• Sources of Recruitment
• Methods of Recruitment
• Advantages and Disadvantages of Recruitment
• Selection
• Methods of Selection
• Types of Interviews

Meaning, Nature, Scope of Public Relations

• Concept of Public Relations
• Scope of Public Relations

Elements of Public Relations

• Elements of Public Relations

History of Public Relations and Present Status

Ethics in Public Relations

Issues of the Environment

• Environmental Values and Ethics

Consumer Education

• Consumer Education
• Understanding the Importance of Educating Consumers of Their Rights
• Types of Consumer Rights
• Food Adulteration

Community Participation and Public Awareness Programmes for Ecological Restoration and Conservation like the Chipco Andolan (Movement).