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CBSE solutions for Entrepreneurship [English] Class 12 chapter Unit-3 - Enterprise Marketing [Latest edition]

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CBSE solutions for Entrepreneurship [English] Class 12 chapter Unit-3 - Enterprise Marketing - Shaalaa.com
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Solutions for Chapter Unit-3: Enterprise Marketing

Below listed, you can find solutions for Chapter Unit-3 of CBSE CBSE for Entrepreneurship [English] Class 12.


Very Short Answers (exceed 15 words)Short Answers (exceed 50 words)Short Answers (exceed 75 words)Long answer (exceed 150 words)Very long answers (exceed 250 words.)High Order Thinking SkillsApplication based questions
Very Short Answers (exceed 15 words) [Page 138]

CBSE solutions for Entrepreneurship [English] Class 12 Unit-3 Enterprise Marketing Very Short Answers (exceed 15 words) [Page 138]

1Page 138

What is meant by goal setting?

2Page 138

What is marketing strategy?

3Page 138

What are the components of marketing mix?

4Page 138

 Which is the shortest channel of distribution?

5Page 138

What are the components to a successful sales strategy?

6Page 138

Define ‘branding’.

7Page 138

Why is a logo important for a company?

8Page 104

Give the meaning of tagline with the help of an example.

9Page 138

 Explain the term packaging?

10Page 138

What is labelling?

11Page 138

Define Advertising?

12Page 138

What is negotiation?

13Page 138

Explain the meaning of CRM?

14Page 138

When do we conclude that a business has failed? When do we conclude that a business has failed?

15Page 138

Explain the following term: ATL?

16Page 138

Give the meaning of BTL?

17Page 138

What is TTL?

Short Answers (exceed 50 words) [Page 138]

CBSE solutions for Entrepreneurship [English] Class 12 Unit-3 Enterprise Marketing Short Answers (exceed 50 words) [Page 138]

1Page 138

What are the rules for goal setting?

2Page 138

What does the marketing strategy of a company include?

3Page 138

What is sales strategy?

4Page 138

Explain the different types of sales strategies?

5Page 138

 Differentiate between trade mark and brand mark?

6Page 138

What is the purpose of logo?

7Page 138

Why should we advertise?

8Page 138

What is employee management?

9Page 138

 Is vendor management different from employee management? Enumerate.

10Page 138

 Differentiate between ATL and BTL.

Short Answers (exceed 75 words) [Pages 138 - 139]

CBSE solutions for Entrepreneurship [English] Class 12 Unit-3 Enterprise Marketing Short Answers (exceed 75 words) [Pages 138 - 139]

1Page 138

Explain in detail SMART goals?

2Page 138

 Explain the disadvantages of skimming price method?

3Page 138

 What are the qualities of a good brand name?

4Page 138

What are the rules for advertising?

5Page 139

What is AIDA?

6Page 139

What are the different roles played by a salesperson?

7Page 139

What are Public Relations?

8Page 139

 Who is a stakeholder?

9Page 139

 What are the main public relations tools?

10Page 139

 Explain the benefits of CRM?

Long answer (exceed 150 words) [Page 139]

CBSE solutions for Entrepreneurship [English] Class 12 Unit-3 Enterprise Marketing Long answer (exceed 150 words) [Page 139]

1.1Page 139

What is penetration pricing method?

1.2Page 139

Enlist its advantages and disadvantages?

2Page 139

What are the various types of brand names from the entrepreneur’s perspective?

3Page 139

What are the various factors which help in employee management?

4Page 139

How is vendor management done?

Very long answers (exceed 250 words.) [Page 139]

CBSE solutions for Entrepreneurship [English] Class 12 Unit-3 Enterprise Marketing Very long answers (exceed 250 words.) [Page 139]

1Page 139

 Explain in detail any three pricing strategies.

2Page 139

Explain the important factors affecting the choice of channels of distribution by the manufacturer.

3Page 139

 Explain promotional mix in detail.

4Page 139

Explain any six commonly used media options.

5Page 139

Enlist some typical sales promotion activities.

6Page 139

Explain the methods of negotiation.

7Page 139

 Explain the reasons for business failures. 

High Order Thinking Skills [Page 139]

CBSE solutions for Entrepreneurship [English] Class 12 Unit-3 Enterprise Marketing High Order Thinking Skills [Page 139]

1Page 139

Varshini started her high end boutique in a posh locality, but she was not aware of how to make her boutique popular in the area. Suggest some measures for it.

Application based questions [Page 139]

CBSE solutions for Entrepreneurship [English] Class 12 Unit-3 Enterprise Marketing Application based questions [Page 139]

1Page 139

Arvind has started his Italian food based restaurant. Does he have to register his trademark? And give the reasons for the same.

2Page 139

Imagine that you have started selling FMCG goods then what kind of promotional strategies will you be using?

Solutions for Unit-3: Enterprise Marketing

Very Short Answers (exceed 15 words)Short Answers (exceed 50 words)Short Answers (exceed 75 words)Long answer (exceed 150 words)Very long answers (exceed 250 words.)High Order Thinking SkillsApplication based questions
CBSE solutions for Entrepreneurship [English] Class 12 chapter Unit-3 - Enterprise Marketing - Shaalaa.com

CBSE solutions for Entrepreneurship [English] Class 12 chapter Unit-3 - Enterprise Marketing

Shaalaa.com has the CBSE Mathematics Entrepreneurship [English] Class 12 CBSE solutions in a manner that help students grasp basic concepts better and faster. The detailed, step-by-step solutions will help you understand the concepts better and clarify any confusion. CBSE solutions for Mathematics Entrepreneurship [English] Class 12 CBSE Unit-3 (Enterprise Marketing) include all questions with answers and detailed explanations. This will clear students' doubts about questions and improve their application skills while preparing for board exams.

Further, we at Shaalaa.com provide such solutions so students can prepare for written exams. CBSE textbook solutions can be a core help for self-study and provide excellent self-help guidance for students.

Concepts covered in Entrepreneurship [English] Class 12 chapter Unit-3 Enterprise Marketing are Promotion, Product, Price, Goal-setting and Smart Goals, Various Marketing Strategies Used in a Firm, 4p’s of Marketing, Place, Negotiation, Customer Relations, Employee Management, Vendor Management, Reasons for Business Failure, Sales Strategy, Promotion Strategy.

Using CBSE Entrepreneurship [English] Class 12 solutions Enterprise Marketing exercise by students is an easy way to prepare for the exams, as they involve solutions arranged chapter-wise and also page-wise. The questions involved in CBSE Solutions are essential questions that can be asked in the final exam. Maximum CBSE Entrepreneurship [English] Class 12 students prefer CBSE Textbook Solutions to score more in exams.

Get the free view of Chapter Unit-3, Enterprise Marketing Entrepreneurship [English] Class 12 additional questions for Mathematics Entrepreneurship [English] Class 12 CBSE, and you can use Shaalaa.com to keep it handy for your exam preparation.

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