Question

Enlist some typical sales promotion activities.

Answer 1

Following is the list of some typical sales promotion activities:

1. Consumer promotions:
   (a) Point of purchase display material
   (b) In-store demonstrations, samplings and celebrity appearances
   (c) Competitions, coupons, sweepstakes and games
   (d) On-pack offers, multi-packs and bonuses
   (e) Loyalty reward programmes
2. Business promotions:
   (a) Seminars and workshops
   (b) Conference presentations –
   (c) Trade show displays
   (d) Telemarketing and direct mail campaigns
   (e) Newsletters
   (f) Event sponsorship
   (g) Capability documents
3. Trade promotions:
   (a) Reward incentives linked to purchases or sales
   (b) Reseller staff incentives
   (c) Competitions
   (d) Corporate entertainment
   (e) Bonus stock
4. Sales force promotions:
   (a) Commissions
   (b) Sales competitions with prizes or awards
   (c) Back to top