Question

What are the various types of brand names from the entrepreneur’s perspective?

Answer 1

Various types of brands available are:

1. Individual brand name: Here, every product is promoted by the entrepreneur on the basis of a separate brand name, like:
   Liril—brand name with the “freshness” concept.
   Lux — brand name for “beauty soap for film stars”
2. Family brand name (Umbrella branding): Here, the entrepreneur’s name or the company’s name is used for all the products, like:
   Kissan, is brand name for jam, sauces, etc.
   AMUL, has been used to market a large variety of dairy products viz. milk, ghee, butter, chocolates, etc.
3. Corporate names: Here, entrepreneur can choose their corporate name or logo together with some brand names of individual products for example, Godrej, Tata, Bajaj, etc.
4. Alpha-numeric names: It is mainly for industrial products. An alpha¬numeric name signifies its physical characteristics. For example, SX4, Liv52, ANX Grindlay, ilO, i20, etc.