Commerce (English Medium)
Arts (English Medium)
Academic Year: 2024-2025
Date & Time: 22nd February 2025, 10:30 am
Duration: 3h
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General instructions:
Read the following instructions very carefully and strictly follow them:
- This question paper contains 34 questions. All questions are compulsory.
- Marks are indicated against each question.
- Answers should be brief and to the point.
- Answers to the questions carrying 3 marks may be from 50 to 75 words.
- Answers to the questions carrying 4 marks may be in about 150 words.
- Answers to the questions carrying 6 marks may be in about 200 words.
- Attempt all parts of a question together.
The risk related to inability to meet fixed financial charges like interest payment and other repayment obligations is known as ______.
Operating risk
Financial risk
Business risk
None of the above
Chapter:
Bimal Rai is working in Funny Bunny Ltd. The company manufactures games and toys for children. The basic task of Bimal Rai is to integrate diverse elements and coordinate the activities of different departments. He also analyses the business environment and its implications for the survival of the firm. The level of management at which Bimal Rai is working is:
Top level
Middle level
Operational level
Both Middle and Operational level
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Salim and Karim are good friends. They started a business of selling high-quality seeds for growing organic vegetables. They are offering 200 varieties of vegetable seeds suitable for terrace gardens, balconies, and backyards. Due to the growing trend towards healthy consumption habits, there is a huge demand for their seeds. The dimension of business environment being discussed above is:
Economic Environment
Political Environment
Social Environment
Legal Environment
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Shridhan wanted to purchase an electric car. He visited a retail showroom of a car company where these cars were displayed. The Marketing Manager of this showroom told Shridhan that the company offers credit facilities, maintenance services, and many other services that help in bringing repeat sales and developing brand loyalty for their cars. The marketing function being discussed by the Marketing Manager in the above case is:
Product Designing and Development
Marketing Planning
Customer Support Services
Branding
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Which of the following statements is correct with respect to ‘Exchange Mechanism’, a feature of Marketing?
For an exchange, it is necessary that there should be involvement of atleast three parties.
The parties do not have the freedom to reject other parties offer.
The acceptance of the offer for each party has to take place on the basis of compulsion.
For an exchange, it is necessary that each party should be capable of offering something of value to the other.
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One of the responsibilities of an aware consumer is to buy only standardised goods, as they provide quality assurance. Identify the quality certification mark to be seen by a consumer in the picture given below:
ISI Mark
Agmark
Hallmark
FPO/FSSAI Mark
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Which of the following is not a protective function of Securities and Exchange Board of India:
Prohibition of fraudulent and unfair trade practices.
Controlling insider trading and imposing penalties for such practices.
Promotion of fair practices and code of conduct in securities market.
Undertaking measures to develop the capital markets by adapting a flexible approach.
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Assertion (A): Larger the lead time, larger is the quantity of material required to be stored, and larger shall be the amount of working capital required.
Reason (R): If the raw material do not have a record of uninterrupted availability, higher stock levels may be required.
Choose the correct alternative from the alternatives given below:
Assertion (A) is false, and Reason (R) is true.
Both Assertion (A) and Reason (R) are false.
Assertion (A) is true, and Reason (R) is false.
Both Assertion (A) and Reason (R) are true, and Reason (R) is the correct explanation of Assertion (A).
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Which of the following statements is correct about personal selling:
It is an impersonal form of communication.
Personal selling does not allow a sales person to develop personal relationships with the prospective customers.
Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making a sale.
Personal selling refers to short-term incentives, which are designed to encourage the buyers to make immediate purchase of a product or service.
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Assertion (A): Coordination ensures unity of action.
Reason (R): Coordination acts as a binding force between departments and ensures that all action is aimed at achieving the goals of the organisation.
Choose the correct alternative from the alternatives given below:
Both Assertion (A) and Reason (R) are correct, and Reason (R) is the correct explanation of Assertion (A).
Both Assertion (A) and Reason (R) are correct, but Reason (R) is not the correct explanation of Assertion (A).
Assertion (A) is correct, but Reason (R) is wrong.
Assertion (A) is wrong, but Reason (R) is correct.
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In an informal organisation, authority arises out of ______.
Virtue of position in management
Company’s rules and policies
Scalar chain
Personal qualities
Chapter:
| HG Air Conditioner Pvt. Ltd. is lagging behind its scheduled production target by a month. Despite a high demand, the company is struggling to meet its production target. Even after taking measures like training of employees and assigning additional workers and equipment to the project, the targets could not be met. The Production Manager, now, decided to revise the standards. |
Identify the step of the controlling process under which the Production Manager decided to revise the standards.
Setting performance standards
Measurement of actual performance
Analysing deviations
Taking corrective action
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Statement-I: Motivation can be either positive or negative.
Statement-II: Motivation is a complex process as the individuals are heterogeneous in their expectations, perceptions, and reactions.
Choose the correct option from the following:
Statement-I is true, and Statement-II is false.
Statement-II is true, and Statement-I is false.
Both the Statements are true.
Both the Statements are false.
Chapter:
|
Alfa Graphics Ltd. was a reputed Indian company which had been in business for many years. The Chief Executive Officer of the company, Rohit Gupta, always believed in understanding the business environment as well as responding and adapting to it. When he found that a foreign multinational company, Leno Graphics, is entering the Indian market with new substitutes, he prepared to meet this threat by reducing cost and creating good quality and aesthetically appealing layouts, advertisements, logos, etc. As a result, Alfa Graphics Ltd. was not only able to retain its own customers but also started getting new projects. |
The point of importance of Business Environment discussed above is:
Tapping useful resources.
Identifying threats and early warning signals.
Improving performance.
Identifying opportunities and getting first-mover advantage.
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Organising provides a clear description of jobs and related duties. This helps to avoid confusion and duplication.
The point of importance of organising described above is:
Adaptation to change
Effective administration
Development of personnel
Expansion and growth
Chapter:
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Statement - I: Regulation of takeover bids by companies is one of the Regulatory functions of Securities and Exchange Board of India.
Statement - II: Training of intermediaries of securities market is one of the development functions of Securities and Exchange Board of India.
Choose the correct option from the following:
Statement I is correct, and Statement II is incorrect.
Statement II is correct, and Statement I is incorrect.
Both Statement I and Statement II are correct.
Both Statement I and Statement II are incorrect.
Chapter:
‘High inflation rates generally result in constraints on business enterprises as they increase the various costs of business such as the purchase of raw materials and payment of wages and salaries to employees, etc.’ The dimension of business environment referred to above is:
Political Environment
Technological Environment
Social Environment
Economic Environment
Chapter:
Match the concepts of marketing in Column - I with their respective explanations in Column - II:
| Column - I | Column - II |
| (a) Product concept | (i) Its main focus is on quality, performance, and feature of the product. |
| (b) Selling concept | (ii) Its main focus is on satisfaction of customer needs. |
| (c) Marketing concept | (iii) Its main focus is on aggressively persuading buyer to purchase the existing product. |
| (d) Societal concept | (iv) Its main focus is on satisfaction of customer needs and society’s well-being. |
Choose the correct options from the following:
(a) - (iv), (b) - (iii), (c) - (ii), (d) - (i)
(a) - (iii), (b) - (ii), (c) - (i), (d) - (iv)
(a) - (ii), (b) - (i), (c) - (iii), (d) - (iv)
(a) - (i), (b) - (iii), (c) - (ii), (d) - (iv)
Chapter:
| Sadhna, a graduate of a reputed institute of management, is a successful manager. She applies her acquired knowledge in a personalised and skillful manner in difficult situations at work. She uses her imagination and creativity in handling these situations. |
The aspect of the nature of management highlighted in the above case is:
Management as an Art
Management as a Science
Management as a Profession
Management both as a Science and as a Profession
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‘The principles of management can be modified by the managers when the situation so demands.’
This highlights which of the following feature of principles of management:
General guidelines
Flexible
Contingent
Mainly behavioural
Chapter:
| P. Madhav is the production manager of ‘Trendy Style Pvt. Ltd.’, a firm manufacturing office furniture. His objective is to increase production by 20% in the next one year. But the Sales Manager, R. Shetty, does not approve of the increase in production till changes are brought about in the quality of wood, locks, handles, etc., to incorporate latest trends. This kind of conflict brings to light an important concept of management that can help to link the activities of various departments. |
- Identify and explain the concept discussed above.
- State any two points of importance of the concept identified in (i) above.
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Give the meaning of ‘Communication’ as an element of the directing function of management.
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State the first two elements in the process of communication.
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State any four barriers to communication which are related to authority relationships, rules, and regulations of the company.
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Madhwan was appointed as Human Resource Manager in ‘Health Grow Ltd.’ six months back. As a Human Resource Manager, he has to perform many specialised activities and duties like analysing jobs by collecting information about jobs and prepare job descriptions, training and development of employees, etc.
State three other specialised activities that Madhwan must perform in addition to the above as a Human Resource Manager of Health Grow Ltd.
Chapter:
State any three points of importance of financial planning.
Chapter: [2.1] Financial Management
State any three factors that determine the requirement of fixed capital of a company.
Chapter: [2.1] Financial Management
Explain any three points that highlight the importance of directing function of management.
Chapter:
State any four limitations of internal sources of recruitment.
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Explain direct recruitment as an external source of recruitment.
Chapter:
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Explain casual callers as an external source of recruitment.
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Explain employee participation as a non-financial incentive that motivates employees for higher performance.
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Explain organisational climate as a non-financial incentive that motivates employees for higher performance.
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| Abha had guests at home. She ordered vegetable biryani from ‘Biryani House’. The biryani came in a beautiful packaging, and Abha opened it with lot of excitement. However, when she started serving biryani to the guests, she realised that it was non-vegetarian. She checked the package and noticed that there was no indication whether it was a vegetarian or non-vegetarian biryani. She contacted ‘Biryani House’ for the same. The manager at ‘Biryani House’ apologised and immediately sent a vegetarian biryani along with complimentary sweet dish. |
Identify and explain the two consumer rights discussed in the above case.
Chapter:
|
‘Tech Work’ an Artificial Intelligence (AI) startup started in 2024. It was earning good profits. It wanted to expand its business, and for its research and development, it required ₹ 100 crores. The Chief Executive Officer of ‘Tech Work’ consulted the Finance Manager, who suggested that there is a market which facilitates transfer of investible funds from savers to entrepreneurs seeking to establish new enterprises or expand existing ones through the issue of securities. The management of ‘Tech Work’ decided to raise funds from the investors by issuing equity shares @ ₹ 200 per share for the first time. |
- Name the type of capital market through which ‘Tech Work’ decided to raise funds for its expansion.
- State three features of the market identified in (i) above.
Chapter:
|
Ganesh Jain is the Marketing Manager at ‘KL Foods Ltd’. He has a team of four employees working under him - Kavya, Ritesh, Pooja, and Madhav. Kavya and Ritesh are temporary employees, while Pooja and Madhav’s job is permanent. All four of them have been working hard and consistently met all targets. Ganesh Jain wanted to reward them for their good performance. He understood that in all human beings, there exists a hierarchy of needs. So, he identified the need level of each of the employees to provide motivation to them. Kavya and Ritesh were made permanent in the job with a good pension plan, while Pooja and Madhav were given an autonomy status. |
- Identify and state the need of employees recognised by Ganesh Jain in the above case.
- State any two assumptions on which Maslow’s Need Hierarchy Theory is based on.
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|
VK Ltd. is a fast-moving consumer goods company. It has shareholders spread all over India. Most of its shareholders depend upon a regular income from their investment. VK Ltd. has been earning consistent profits. The management of the company keeps in mind the preference of the shareholders regarding payment of dividend. Since its shareholders, in general, desire that atleast a certain amount is paid as dividend to them every year, the company declares dividend every year. Atul, the Finance Manager of the company, identified promising growth opportunities. He suggested to the Chief Executive Officer to retain the earnings to finance the required investments instead of declaring dividend every year. For this, the Chief Executive Officer decided to call a General Body Meeting of the shareholders. |
- Identify two factors affecting dividend decision discussed above.
- State two other factors that affect the dividend decision of a company.
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Explain the principle of the scalar chain in general management.
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Explain the principle of equity in general management.
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Explain the principle of initiative in general management.
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‘Objectives of Management can be classified into organisational, social, and personal objectives.’ Explain these objectives.
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Explain how planning provides direction as an important function of management.
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Explain how planning promotes innovative ideas as an important function of management.
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Explain how planning reduces the risk of uncertainty as an important function of management.
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Give the meaning of objectives and budget as types of plans.
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|
DG Ltd., an E-plane car company, has developed a revolutionary flying car for passenger mobility. This hybrid flying car can accommodate up to two persons and features innovative wing-like doors for comfortable entry. The seats are designed for utmost comfort, crafted from high-quality materials. The distinguishing feature of this flying car is that its production will be in India, and it will utilise biofuel alongside electricity, ensuring a sustainable mode of transportation. DG Ltd. has obtained the first testing approval for its category. Priced at ₹ 2.5 crores, the company has to take decisions in respect of discounts to customers, credit terms, etc., so that the customers perceive the price to be in line with the value of the product. To make the flying car available to the target customers, DG Ltd. is in the process of selecting dealers or intermediaries to reach the customers, providing support to the intermediaries, etc. To communicate the availability, features, merits, etc. of the product to the target customers and persuade them to buy the flying car, DG Ltd. decided to go in for digital marketing campaigns, press releases, and demos conducted by influencers and journalists. The above case describes the combination of elements used by DG Ltd. to prepare its market offering. |
Quoting lines from the above para, identify and explain the elements.
Chapter:
|
‘Royal Glaze Ltd.’ continues to maintain its position as one of the largest consumer goods companies in the world. Its organisational structure is designed to facilitate the achievement of its objectives in alignment with its vision statement. The company maintains two distinct product divisions in its organisational structure - ‘Foods’ and ‘Home Care’. Looking ahead, the company is focusing on embracing changes so that it can continue to be the market leader. As part of its expansion plans, it is planning to venture into the electronics segment in the near future. |
- Identify the organisational structure of ‘Royal Glaze Ltd’.
- Draw the organisational structure chart of ‘Royal Glaze Ltd’ considering its future plans to enter into Electronics segment.
- State any three advantages of the type of organisational structure drawn in (ii) above.
Chapter:
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