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Question
Which of the following statements is correct about personal selling:
Options
It is an impersonal form of communication.
Personal selling does not allow a sales person to develop personal relationships with the prospective customers.
Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making a sale.
Personal selling refers to short-term incentives, which are designed to encourage the buyers to make immediate purchase of a product or service.
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Solution
Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making a sale.
Explanation:
Personal selling is all about talking to people directly. Meeting people and making deals requires having a chat.
