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Question
Shridhan wanted to purchase an electric car. He visited a retail showroom of a car company where these cars were displayed. The Marketing Manager of this showroom told Shridhan that the company offers credit facilities, maintenance services, and many other services that help in bringing repeat sales and developing brand loyalty for their cars. The marketing function being discussed by the Marketing Manager in the above case is:
Options
Product Designing and Development
Marketing Planning
Customer Support Services
Branding
Advertisements
Solution
Customer Support Services
Explanation:
Offering credit, repair, and other customer support services is all about improving the customer experience. These services keep customers coming back and make them feel like they are being helped after they make a buy.
