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Question
II. Read the passage given below.
| 1 | The North-East of India is a melting pot of variegated cultural mosaic of people and races, an ethnic tapestry of many hues and shades. Yet, these states are lesser explored as compared to the rest of the country. The new generations of travellers who are ‘money rich and time poor’ are increasingly looking for unique experiences --a phenomenon being called the emergence of the ‘experience economy’. For this new and growing breed of tourists, the North-East with its variety and uniqueness holds immense attraction. |
| 2 | A study conducted in 2020 by Dr. Sherap Bhutia, revealed that the foreign tourist arrival in the North-East increased from 37,380 persons in 2005 to 118,552 in 2014. The overall growth rate of tourists (both domestic and foreign) in the North-East was as high as 26.44% during 2005-06. High and positive growth of 12.53% was registered in foreign tourist visits to North-East States of India during 2012 from 2011, which further rose to register a growth of 27.93% during 2013 from 2012. Foreign tourist arrivals in the North-East witnessed a growth of 39.77% during 2014 from 2013, according to data provided from the Ministry of Tourism, Government of India. |
| 3 | The study recommendations for tourism planners included the need to concentrate on some key areas like enhancement of tourist facilities, tourism financing, focus on community involvement and others for the formulation of a sustainable tourism strategy in the North-East States of India. |
i. Infer one reason for the following, based on information in paragraph 1. (1)
The rate of tourism in the North-East of India puzzles tourism officials.
ii. Select the appropriate option to fill in the blanks. (1)
From paragraph 1, we can infer that the ______ and ______ of the North-Eastern states aid attracting the ‘money rich and time poor’ tourists.
1. distinctiveness
2. conventionality
3. diversity
4. uniformity
5. modernity
- 1 & 3
- 2 & 4
- 2 & 5
- 1 & 4
iii. Complete the following analogy correctly with a word/ phrase from paragraph 1: (1)
aroma : cooking : : ______ : painting
(Clue: Just like aroma is integral to cooking, similarly, ______ is/ are integral to painting)
iv. Select the correct option to complete the following sentence: (1)
Travellers advocating the ‘experience economy’ seek a holiday package with ______ (Paragraph 1)
- grand facilities, expensive hotels and excellent services to pamper them.
- a wholesome experience within the budget they have planned for.
- places and cities to buy things from and opportunities to spend money.
- cost-effective services, affordable accommodation and many days of touring.
v. Select the chart that appropriately represents the trend of foreign tourist travels in the North-East, from 2011-2014, as per paragraph 2. (1)
 |
 |
 |
 |
| (1) | (2) | (3) | (4) |
- Option 1
- Option 2
- Option 3
- Option 4
vi. Fill in the blank by selecting the correct option. (1)
The study of tourist travel statistics in the North-East, from 2005 to 2014 showed ______ results.
- expected
- encouraging
- inconsistent
- questionable
vii. Substitute the word ‘witnessed’ with one word similar in meaning, in the following, sentence from paragraph 2: (1)
Foreign tourist arrivals in the North-East witnessed a growth of...
viii. List any 2 examples of ‘tourist facilities’ as referred to, in Paragraph 3. (1)
ix. List one reason why the researchers recommend that the formulation of a tourism strategy in the North-Eastern States of India be sustainable. (1)
x. Select the option that titles paragraphs 1-3 appropriately, with reference to information in the text. (1)
- 1. Full Speed Ahead!
2. Ups and Downs
3. Cause for Concern - 1. Winds of Change
2. Numbers Don't Lie
3. Time for Action - 1. Inspecting Trends
2. Statistically Speaking
3. Let's Investigate - 1. Cause and Effect
2. Dynamic Data
3. Dependable Facts
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Solution
i. The reason that the rate of tourism in the North-East puzzles tourism officials is because these states have a lot of variety and uniqueness, but these states are less explored as compared to the rest of the country.
ii. 1 & 3
From paragraph 1, we can infer that the distinctiveness and diversity of the North-Eastern states aid attracting the ‘money rich and time poor’ tourists.
iii. aroma : cooking : : hues and shades : painting
iv. Travellers advocating the ‘experience economy’ seek a holiday package with a wholesome experience within the budget they have planned for.
v. Option 2
vi. The study of tourist travel statistics in the North-East, from 2005 to 2014 showed encouraging results.
vii. A word similar to 'witnessed' is 'observed'. Other synonyms can be 'displayed', 'showed'
All of these words mean to look at something carefully.
viii.
- Accommodation - hotels, hostels, camps
- Essential - eating outlets, toilets, water points, kiosks for maps/currency exchange (if needed), certified travel guide availability.
- Transport - dedicated shuttle service, sight-seeing buses, cards or passes, car hiring stations.
ix.
- To reduce the negative impacts caused on the destination/s
- To ensure the protection of culture aspects and heritage
- To protect natural wildlife and resources
x. 1. Winds of Change
2. Numbers Don't Lie
3. Time for Action
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RELATED QUESTIONS
During the devastating July 2005 floods that hit Mumbai, Rajen Dutia received an urgent call from a relative, Lopa Vyas late in the evening. “A friend’s mother is stranded near your home, Rajen. Can you please take her home? Her name is Rashmi,” Vyas told him.
Mumbai had come to a halt and people were trapped everywhere. Despite power failure and raging rain, Dutia stepped out and made his way to the spot, where he found Rashmi as well as a dozen other people. They were stranded in the dark, shivering in the rain. They all lived far away and had no place to go for the night.
Rajen took all of them to his one-bedroom flat, where he served them dinner and invited them to spend the night.
"By doing so," says Rajen, "I was simply fulfilling my karma, paying the universe back for the good it had done for me."
"God is kind. My daughter had just started her new job that day, and had gone for her training. She was stranded too. While she was trying to get to our relatives, she almost drowned, but a young stranger saved her. He and his friends even dropped her to my relative's place and phoned me to say she was safe. One good turn deserves another."
A2. Order
Look at the following sentences from the passage and put them in the correct sequence: (2)
(a) He took them to his one-bedroom flat.
(b) Rajen found Rashmi as well as a dozen other people shivering in the rain.
(c) Mumbai had come to a halt and people were trapped everywhere.
(d) Rajen Dutia received an urgent call.
A3
During the devastating July 2005 floods that hit Mumbai, Rajen Dutia received an urgent call from a relative, Lopa Vyas late in the evening. “A friend’s mother is stranded near your home, Rajen. Can you please take her home? Her name is Rashmi,” Vyas told him.
Mumbai had come to a halt and people were trapped everywhere. Despite power failure and raging rain, Dutia stepped out and made his way to the spot, where he found Rashmi as well as a dozen other people. They were stranded in the dark, shivering in the rain. They all lived far away and had no place to go for the night.
Rajen took all of them to his one-bedroom flat, where he served them dinner and invited them to spend the night.
"By doing so," says Rajen, "I was simply fulfilling my karma, paying the universe back for the good it had done for me."
"God is kind. My daughter had just started her new job that day, and had gone for her training. She was stranded too. While she was trying to get to our relatives, she almost drowned, but a young stranger saved her. He and his friends even dropped her to my relative's place and phoned me to say she was safe. One good turn deserves another."
A2. Order
Look at the following sentences from the passage and put them in the correct sequence: (2)
(a) He took them to his one-bedroom flat.
(b) Rajen found Rashmi as well as a dozen other people shivering in the rain.
(c) Mumbai had come to a halt and people were trapped everywhere.
(d) Rajen Dutia received an urgent call.
A3(i). Fill in the blanks :
Select the words given in the passage (1)
(i) Thousands Of pilgrims were …………….. due to the cloud burst in Uttarakhand.
(ii) The tiger was ……………… by the hunter.
(ii). Antonyms:
Select the correct antonyms for the given words from the alternatives :
(1) Please :
(a) unplease (b) displease (c) misplease
(2) Safe: '
(a) insafe (b) safeless (c) unsafe
A4(i) Tags :
Select the correct tag for the alternatives given below :
One good turn deserves another.
(a) Doesn’t it? (b) don’t it (c) does it?
(ii). Guess:
Choose the correct answer : (1)
Rajen can you please take her home? ‘Can’ indicates :
(a) Obligation (b) ability (c) permission
A5. Personal Response :
‘ one good turn
Deserves another.’
Explain with an
example of your own.
A1. Guess
Select the correct alternatives from the boxes : (2)
(1) The Olympic Games were originally held in honour of:
(a) The Priests (b) The Greeks
(c) The Spartans (d) Zeus
(2) The Olympics were held after every …………..
(a) Year (b) Four years
(c) Three years (d) Two years
(3) All came to know of Olympia from the:
(a) Olympics (b) Spartans
(c) Syracusans (d) Athenians
(4) Altis was the name of a :
(a) God (b) Race
(c) Festival (d) Enclosure
Olympia, the original site of Olympic Games in ancient Greece is situated in a quiet, beautiful valley. The old ruins are shaded by evergreen oaks, pines and poplars, as well as olive trees. Olympia was never a city but a sacred ground occupied by temples and dwellings for the priests. At the centre was the enclosure known as Altis, dedicated to Zeus, the god of gods. It was in honour of Zeus that the quadrennial festival and the games were held.
The fame of Olympia rests largely upon Olympic Games. They were a great national festival of the entire Greek race. During the week of the festival the Athenians, the Spartans, the Syracusans and other groups, all forgot their narrow identities. They regarded an Olympic victory as the highest honour. The simple reward of a twig of wild olive immortalized the victor and his family.
The Olympic Games were held regularly in peace and in war at an interval of four years for over a thousand years from 776 B.C. till 393 A.D. Originally, men who spoke Greek as their mother tongue were allowed to compete in the Olympic Games. No married women were allowed to be present. The athletic programme was varied by the presence of historians, orators and writers. After each event a herald announced the victor's name and handed him a palm. On the last day the successful competitors were each given a garland of wild olive.
A2. Select
Select the word each from the circle which mean the following: (2)
(1) Occurring at the interval of four years
(2) Wreckage
(3) Take part in a game
(4) One who wins.
A3. Complete :
Complete the table and frame your sentence with anyone word : (2)
| Noun | Adjective | Verb |
| beautiful |
A4. (i) The old ruins are, shaded by evergreen oaks, pines and .poplars as well as olive trees.
(Insert not only ……. but also and rewrite). (1)
(ii) No married women were allowed to be present. (Remove 'No' and rewrite the sentence without changing its meaning) (1)
A5. Personal response
How are the winners in Olympics rewarded today? (2)
The natural life span of a domesticated horse is about 25 – 30 years, 10 years down from what it was in the wild. You can tell a horse’s age from the number of teeth he has. They get all their teeth by the age of 5, after which those teeth just get longer. Horses have close to 360 degree all round vision. The only place they cannot see is directly behind or right in front of themselves, which is why it’s dangerous to stand behind a horse. If they later I it also means that they cannot see a jump once they are about four feet from it, and have to rely on memory as to its height and shape! Each of the horse’s two eyes work independently wherever a horse’s ear points is where the horse is looking. A horse is able to sleep standing up as he is able to lock his leg muscles so that he dosen’t fall asleep. Nor do all horses in the same field ever lie down at once – one animal always stands “on look out” duty.
1) What is the life span of a wild horse?
(2) Why do the horse owners cover their horse’s eyes with blinkers?
(3) What prevents a horse from falling while asleep?
(4)
(a) Falls /shorter/ the mane/ on the/ side/ legged.[Rearrange the words to make a meaningful sentence]
(b) Form antonyms by adding a prefix :
(i) able
(ii) direct
(5)
(a) They get all their teeth by the age of five. [Pick out the prepositions]
(b) If they feel something behind them they may kick. [Rewrite using ‘unless’]
(6) How have horses helped man through the ages?
He holds him with his skinny hand,
“There was a ship,” quoth he.
i. Who does ‘He’ refer to in the above extract?
ii. What do we know about the speaker’s feelings?
iii. Why is his hand called ‘skinny’?
Read the following passage carefully:
Gandhiji As a Fund Raiser
Gandhiji was an incurable and irrestible fund raiser. He found special relish in getting jewellery from women. Ranibala of Burdwan was ten years old. One day she was playing with Gandhiji. He explained to her that her bangles were too heavy for her delicate little wrists. She removed the bangles and gave them away to Gandhiji.
He used to talk jokingly to small girls and created distaste for ornaments and created a desire in them to part with the jewellery for the sake of the poor. He motivated them to donate their jewellery for social usage.
Kasturbai didn’t appreciate this habit of Gandhiji. Once she stated calmly, ‘You don’t wear jewels, it is easy for you to get around the boys. But what about our daughters-in-law ? They would surely want them.
“Well!” Gandhiji put in mildly, "our children are young and when they grow up they will not surely choose wives who are found of wearing jewellery.” Kasturbai was very upset with the answer.
Gandhiji was determined to keep the jewels to raise community fund. He was of the opinion that a public worker should accept no costly gifts. He believed that he should not own anything costly, whether given or earned. Kasturbai was a female with a desire to adorn. But Gandhiji moved towards renunciation and donated every penny earned in South Africa to the trustees for the service of South African Indians.
2.1 Answer the questions given below:
(ii) untreatable
(iii) disagreeable
(iv) unbeatable
(ii) emboldened
(iii) incited
(iv) softened
(ii) furious
(iii) confused
(iv) distressed
(ii) disagreement
(iii) opposition
(iv) termination
Read the passage given below :
Kausani is situated at a height of 6,075 feet in the Central Himalayas. It is an unusally attractive little town. It covers just about 5.2 sq. kms. It lies to the north of Almora in Uttarakhand's picturesque kumaon region.
Kausani provides the 300-km wide breathtaking view of the Himalayas. It is the most striking aspect of the place. Snow-capped peaks are spread in a stately row. They stare at you in silvery white majesty. The most famous peak on view is Nanda Devi, the second highest mountain in India. It is situated at a height of 25.645 feet and 36 miles away as the crow files. The other famous peaks on view are choukhamba (23,420 feet) and Trishul (23,360 feet). Then there are also Nilkanth, Nandaghunti, Nandaghat and Nandakot. On a clear day, the blue of the sky makes a splendid background to these peaks. At sunrise and at sunset, when the colour changes to a golden orange, the scene gets etched in your memory.
When Gandhiji visited this place in 1929, its scenic beauty held him spellbound. He named it the 'Switzerland of Indian'. He prolonged his two-day stay to fourteen days, making time to write a book, 'Anashakti Yoga'. The place where he was staying was originally a guest-house of the tea estate. It was renamed 'Anashakti Ashram' after the book.
Kausani is the birthplace of Sumitranandan Pant, India's poet laureate. Its natural surroundings inspired many of his poems. Its tea gardens mingle with dense pine forests and fruit orchards. The area is also host to many fairs and religious caremonies. If Uttaranchal is the abode of gods, Kausani is God's own backyard. There is no traffic, no one is in a hurry. If serenity could be put on a canvas, the picture would resemble Kausani.
On the basis of your reading of the above passage, answer the following questions :
(a) Where is Kausani situated ?
(b) What is the most striking aspect of Kausani ?
(c) Which is the most famous peak on view from Kausani ?
(d) How did Kausani influence Sumitranandan Pant ?
(e) When does the view of peaks become so memorable ?
(f) How can we say that Gandhiji was greatly charmed by the natural beauty of Kausani ?
(g) What makes Kausani a calm and quiet place ?
(h) Why, do you think, is Kausani known as 'God' s own backyard' ?
Read the passage given below :
1. When you grow up in a place where it rains five months a year, wise elders help you to get acquainted with the rain early. They teach you that it is ignorant to think that it is the same rain falling every day. Oh no, the rain is always doing different things at different times. There is rain that is gentle, and there is also rain that falls too hard and damages the crops. Hence, the prayer for the sweet rain that helps the crops to grow.
2. The monsoon in the Naga hills goes by the native name, khuthotei (which means the rice-growing season). It lasts from May to early or mid-October. The local residents firmly believe that Durga Puja in October announces the end of rain. After that, one might expect a couple of short winter showers, and the spring showers in March and April. Finally, comes the "big rain" in May; proper rainstorms accompanied by heart-stopping lightning and ear-splitting thunder. I have stood out in storms looking at lightning are across dark skies, a light-and-sound show that can go on for hours.
3. This is the season when people use the word sezuo or süzu to refer to the week-long rains, when clothes don't dry and smell of mould, when fungus forms on the floor and when you can't see the moon or the stars because of the rainclouds. But you learn not to complain. Rain, after all, is the farmer's friend and brings food to the table. Rituals and festivals centre around the agricultural rhythm of life, which is the occupation of about 70 percent of the population.
4. The wise learn to understand its ways. I grew up hearing my grandfather say. "It's very windy this year. We'll get good rain." If the windy season was short and weak, he worried there might not be enough rain for the crops. I learned the interconnectedness of the seasons from childhood, and marvelled at how the wind could bring rain. Another evening, many rainy seasons ago, my paternal aunt observed the new moon and worried, "Its legs are in the air, we're in for some heavy rain." She was right. That week, a storm cut off power lines and brought down trees and bamboos.
5. Eskimos boast of having a hundred names for snow. Norwegians in the north can describe all kinds of snow by an equal amount of names : pudder, powder snow, wet snow, slaps, extra wet snow, tight snowfall, dry snow, and at least 95 more categories of snow. Likewise, in India we have names and names for rain. Some are common, some are passing into history.
6. The rains are also called after flowering plants and people believe that the blossoming of those plants draws out rain. Once the monsoons set in, field work is carried out in earnest and the work of uprooting and transplanting paddy in flooded terrace fields is done. The months of hard labour are June, July and August. In August, as the phrogü plant begins to bloom, a rain will fall. this August rain, also called phrogü, is a sign that the time for cultivation is over. If any new grain seeds are sown, they may not sprout; even if they do sprout, they are not likely to bear grain. The rain acts as a kind of farmer's almanac.
7. The urban population of school-goers and office-goers naturally dislikes the monsoon and its accompanying problems of landslides, muddy streets and periodic infections. For non-farmers, the month of September can be depressing, when the rainfall is incessant and the awareness persists that the monsoons will last out till October. One needs to have the heart of a farmer to remain grateful for the watery days, and be able to observe – from what seems to the inexperienced as a continuous downpour – the many kinds of rain. Some of the commonly known rain-weeks are named after the plants that alternately bloom in August and September. The native belief is that the flowers draw out the rain.
8. Each rain period has a job to fulfil : October rain helps garlic bulbs to form, while kümünyo rain helps the rice bear grain. Without it, the ears of rice cannot form properly. End October is the most beautiful month in the Naga hills, as the fields turn gold and wild sunflowers bloom over the slopes, all heralding the harvest. Prayers go up for protecting the fields from storms, and the rains to retreat because the grain needs to stand in the sun and ripen. The cycle nears completion a few weeks before the harvest, and the rain does retreat so thoroughly from the reaped furrows that the earth quickly turns hard. The months of rain become a distant memory until it starts all over again.
On the basis of your understanding of the above passage, complete the statements given below with the help of options that follow:
a) The rains are called after flowering plants because
(ii) flowers grow in the rainy season.
(iii) it is believed that the plants bring the rain.
(iv) flowers grow all the year round.
b) The rain is like a calendar for farmers because
(ii) it tells them the birthdays of their children.
(iii) each month has a time for plantation.
(iv) different kinds of rain tell different things.
c) People who live in cities don't like rain because
(ii) they are not bothered about the farmers.
(iii) they don't like the plants that grow during the rain.
(iv) going shopping becomes difficult.
d) People pray asking the rain the retreat because
(ii) children don't get a chance to play.
(iii) the crops need the sun and heat to ripen.
(iv) they like to pray.
Answer the following questions briefly:
e) Why do the elders want you to understand the rains in the Naga hills?
f) What does Durga Puja mean to the farmers of the Naga hills?
g) What kind of rain is called sezuo?
h) What is the occupation of more than half the population of the Naga hills?
i) How is the heart of the farmer different from that of the city person?
j) When does rain becomes a memory in the minds of the of the Naga hills?
k) Find words from the passage which mean the same as the following:
(ii) nonstop (para 7)
Read the following extract and answer the questions given below :
One day, I saw the tree was being cut. I rushed to the site and begged the tree cutters to spare the trunk as it wast the home of many a parrot. But I was laughed at and the tree fell with a great thud. I ran to the top end to see two just hatched chicks thrown out of their nest and smashed to death. I looked into all the nests and saw smashed eggs in two of them and one little chick in the other one. Fortunately, the little one survived the fall. I brought it home. The chick can be identified as a parrot only by the shape and colour of its beak. No feathers had come out. 1 carefully fed it with milk and within two weeks it began to eat bananas; and two months later, it started to fly and I let him fly away. But he would not fly long. He used to liner on the coconut trees in our compound and when I reached home from school, he would fly down and land on my head!
I would show him my finger and he would jump on to it from my head and drink the milk I offered him in a little plate. By putting the sharp end of the upper beak stationaty in the plate, he would drink the milk by moving his tongue and lower beak to and fro. Then he would fly on to my shoulder and eat paddy from mypahn.
(1) What is the extract about? (1)
(2) Describe how did the boy save the life of a chick ? (2)
(3) What was the parrot's daily routine at the author's home? (2)
(4) Do you think, we have deprived the birds of their natural habitats? What are its effects? (2)
(5) Rewrite the following sentences in the ways instructed :
(i) I rushed to the site. (Rewrite the sentence using 'used to'.) (1)
(ii) The tree was being cut. (Rewrite it beginning with 'They .... .' (1)
(iii) I looked into all the nests and saw smashed eggs in two of them. (Rewrite the sentence using the word 'when'. (1)
(6) Find out the words from the extract which mean -
(i) neatly (1/2)
(ii) stay for longer (1/2)
Read the following extract and answer the questions given below:
We commemorate so many special days such as Republic Day, Independence Day, Mother's Day and so on. Well, here is one day that deserves not only a commemoration but our total dedication - Earth Day, 22 April. At Sanctuary, we live our lives like every day is Earth Day, but we all believe that it would be, fantastic to remind our relatives, friends, neighbours, teachers, and elders on this day that protecting Mother Earth can end up making us both happy and safe.
Will you do something this Earth Day? Here's a handy list of things you can do-
(1) Cut Consumption: Consume as little as possible on Earth Day. This 'is a day·when you ca!l Refuse (to buy new things), Repair and Reuse (old stuff), Recycle (what you cannot reuse), Reject (stuff that is toxic or dangerous to the environment) and Renew (your purpose and resolve to protect the planet).
(2) Cut Energy: (a) Ditch the old incandescent bulbs and shift to CFLs or LEDs (Google both to find out more). (b) Walk or use public transport, try not to use private cars to save fuel. Carpool. Cut down on trips. Use Skype· instead of traveling for meetings. (c) Switch off unnecessary gadgets. (don't just use the remote .... walk to the mains!).
(3) Cut Waste: Start a waste segregation system in your building, school or neighbourhood. Compost organic waste, sell what you can to the raddi-wallah and give him a small token of.. appreciation also for he is protecting your world. Collect unused papers from old notebooks and make new ones from them.
(4) Cut out plastic: Speak to at least five shopkeepers in your area and tell them you and your friends will only use their shops if they move away from wasteful plastic packaging, particularly thin plastic bags.
(1) What do you understand from this extract?
(2) What steps can we take to keep our environment clean?
(3) Why should we commemorate Earth Day?
(4) What is your opinion regarding shifting to CFLs or LEDs?
(5) Rewrite the following sentences in the ways instructed :
(i) Earth Day deserves a commemoration and our total dedication.
(Use 'not only - but also'.)
(ii) Start a Waste Segregation System in your building.
(Rewrite it beginning with 'Let'.)
(iii) You can sell waste to the raddi-wallah and give him a
small token of appreciation.
(Replace the modal auxiliary by another showing 'obligation'.)
(6) What do the following words in the extract mean?
(i) resolve
(ii) toxic
Read the following extract and answer the questions given below:
There are some glimmers of hope. I met up young Navdeep. Ahuja who along with another colleague began the innocuously named Graduates Welfare Association, Fazilka. They are bringing about change with the mandate of citizens' participation in governance and are facilitating the creation of physical and social infrastructure across 22 cities in Punjab. They have put in place a network of cycle rickshaws called Eco-cabs which can be booked through a mobile phone. They are also developing car tree zones, food and culture streets in these cities. All this is being done very efficiently and at a low cost. We need many such organizations. However, my idea of a city in 2020 is not a utopian dream. It is achievable. It has streets where people walk on wide footpaths shaded by leafy trees. Streets are usually one-third of a city's area and its most democratic segment. Public space dedicated to pedestrians reduces inequality and should be accorded priority when developing cities. Adjoining the streets should be cycle lanes where bicycles and, rickshaws can sail past smoothly. It'll have a great public transport system with buses, metro and taxis. Parking will be difficult and expensive so people will use public transport rather than cars. There will be parks and gardens and the air will be clean, as pollution levels will have dropped dramatically. And then cities will become areas of graceful living and a charmed way of life.
(1) What is the extract about?
(2) What will happen when parking becomes difficult and expensive?
(3) How has Graduates Welfare Association brought about changes in some cities?
(4) What efforts will you take to make your city a livable place?
(5) Rewrite the following sentences in the ways instructed :
(i) We need many such organizations.
(Frame a ' Wh-question' to get the underlined part as an answer.)
(ii) It reduces inequality.
(Rewrite it using the Present Perfect Tense.)
(iii) The air will be clean, as pollution levels will. have dropped dramatically.
(Rewrite it using 'unless')
(6) Find out the words from the extract which mean:
(i) co-worker
(ii) small signs
Read the first activity, read the extract and then do all the activities:
The next year Dell enrolled at the University of Texas. Like most first-year students, he needed to earn spending money. Just about everyone on campus was talking about personal computers. At the time, anyone who didn’t have a PC wanted one, but dealers were selling them at a hefty mark-up. People wanted low-cost machines custom-made to their needs, and these were not readily available. Why should dealers get such a big mark-up for so little added value ? Dell wondered. Why not sell from the manufacturer directly to the end user ?
Dell knew that IBM required its dealers to take a monthly quota of PCs, in most cases more than they could sell. He also knew that holding excess inventory was costly. So he bought dealers’ surplus stock at cost. Back in his dormitory room, he added features to improve performance. The improved models found eager buyers. Seeing the hungry market, Dell placed local advertisements offering his customized computers at 15 percent of retail price. Soon he was selling to businesses, doctors’ offices and law firms. The trunk of his car was his store; his room took on the appearance of a small factory.
During a holiday break, Dell’s parents told him they were concerned about his grades. “If you want to start a business, do it after you get your degree,” his father pleaded. Dell agreed, but back in college he felt the opportunity of a lifetime was passing him by. “I couldn’t hear to miss this chance,” he says. After one month he started selling computers again- with a vengeance.
A1. True / False - (2)
Rewrite the following sentences stating against each of them whether they are true or false :
(i) Dell bought computers directly from the IBM company.
(ii) Dealers were selling computers at high prices.
(iii) Dell’s father wanted Dell to get his degree.
(iv) Dealers disagreed to sell the surplus stock of computers to Dell.
A2. Give reasons - (2)
Dell wanted to stait a business of selling computers because :
(i) ____________
(ii) ____________
A3. Guess : (2)
“I couldn’t bear to miss this chance,” Dell says. Guess. which chance Dell did not want to miss”.
A4. Vocabulary - (2)
Find out the words from the extract which mean :
(i) college hall of residence
(ii) large amount added to the cost price
(iii) quantity of good in stock
(iv) with great intensity
A5. Personal response : (2)
Suggest two strategies businessman to become a successful businessman.
A6. Grammar - (2)
Rewrite the following sentences in the ways instructed :
(i) Seeing the hungry market, Dell placed local advertisement. (Make it a compound sentence)
(ii) He added features to improve performance. (Frame ‘Wh’ question to get the underlined part as an answer.)
Read the extract and do the activities that follow :
When Rosalind heard about Orlando's wound and saw the handkerchief stained with his blood, she also fainted; and later she told Oliver that she was really Rosalind, and loved Orlando dearly. Oliver had already fallen in love with gentle Celia, and he persuaded the two girls to accompany him to Duke Senior's court. Rosalind, however, wanted to play one more trick as Ganymede, so she made Oliver promise not to tell anyone that the young shepherd boy and his sister Aliena were really Rosalind and Celia.
And so Aliena and Ganymede were introduced to the old Duke, and he did not recognize his daughter, although he remarked on Ganymede's likeness to Rosalind.
Then the "shepherd boy" told Orlando and the Duke that he could find Rosalind and would bring her to them, making the Duke promise that he would allow his daughter to marry Orlando. she and Celia ran quickly to the shepherd's cottage, changed into their own clothes and removed the brown stains from their faces. Then they returned to the Duke, where they were welcomed with great rejoicing.
'To you, I give myself, for I am yours,' Rosalind said to the Duke, her father. Then she turned to Orlando and said: 'To you, I give myself, for I am yours.'
Rosalind and Orlando were married at once in the forest and on the same day Oliver who was no longer selfish and wicked, married Celia. Just as they were going to be married, a messenger came to ask Duke Senior to go back to his dukedom. Celia's father, Duke Frederick, had mended his wicked ways and asked his brother to return.
A1. True/False :
Choose the true statements from those given below and write them down :
(i) Rosalind played the role of a shepherd boy Ganymede.
(ii) Senior Duke recognised his daughter, Celia.
(iii) Oliver married Rosalind.
(iv) Duke Frederick had mended his wicked ways.
A2. Convert into a dialogue :
Convert the above extract into a dialogue form.
Read the passage given below :
Success
Everybody wants to succeed in life. For some, success means achieving whatever they desire or dream. For many, it is the name, fame, and social position. Whatever be the meaning of success, it is a success that makes a man popular.
All great men have been successful. They are remembered for their great achievements. But it is certain that success comes to those who are sincere, hardworking, loyal, and committed to their goals.
Success has been man's greatest motivation. It is very important for all. Success has a great effect on life. It brings pleasure and pride. It gives a sense of fulfillment. It means all-around development. Everybody hopes to be successful in life. But success smiles on those who have a proper approach, planning, vision, and stamina. A proper and timely application of all these things is bound to bear fruit. One cannot be successful without cultivating these certain basic things in life. It is very difficult to set out on a journey without knowing one's goals and purposes. The clarity of the objective is a must to succeed in life. A focused approach with proper planning is certain to bring success. Indecision and insincerity are big obstacles on the path to success.
One should have the capability, capacity, and resources to turn one's dreams into reality. Mere desire cannot bring you success. The desire should be weighed against factors like capability and resources. This is the basic requirement of success. The next important thing is the eagerness, seriousness, and the urge to be successful. It is the driving force that decides success. It is the first step on the ladder of success.
One needs to pursue one's goals with all one's sincerity and passion. One should always be in high spirits. Lack of such spirit leads to an inferiority complex which is a big obstruction on the path to success. Time is also a deciding factor. Only the punctual and committed have succeeded in life. The lives of great men are examples of this. They had all these qualities in plenty which helped them rise to the peak of success.
Hard labor is one of the basic requirements of success. There is no substitute for hard labor. It alone can take one to the peak of success. Every success has a ratio of five percent inspiration and ninety-five percent perspiration. It is patience, persistence, and perseverance which play a decisive role in achieving success. Failures are the pillars of success as they are our stepping-stones and we must get up and start again and be motivated.
2.1 On the basis of your reading of the passage, answer any four of the following questions in 30-40 words each:
(a) To whom does success come certainly?
(b) What are the basic things in life we need to achieve success?
(c) What did great men have in plenty to rise to the peak of success? Give any two examples
(d) What is the one basic requirement of success?
(e) Explain: "Failures are pillars of success."
2.2 On the basis of your reading of the passage, fill in any two of the following blanks with appropriate words/phrase :
(a) ________________ plays a decisive role in achieving success.
(b) Goals have to be pursued with ________________ and ________________
(c) Ratio of success is ________________ inspiration.
2.3 Find out the words from the passage that mean the same as the following :
(a) endurance (para 2)
(b) obstruction (para 4)
(c) motivation (para 5)
Read the passage given below carefully and answer the questions that follow.
1. Overpowering prey is a challenge for creatures that do not have limbs. Some species like Russell's viper inject poison. Some others opt for an alternative non-chemical method – rat snakes, for instance, catch and push their prey against the ground, while pythons use their muscle power to crush their prey to death. But snakes can't be neatly divided into poisonous and non-poisonous categories.
2. Even species listed as non-poisonous aren't completely free of poison. The common Sand Boa, for instance, produces secretions particularly poisonous to birds. So the species doesn't take any chance – it crushes its prey) and injects poison as an extra step.
3. Do vipers need poison powerful enough to kill hundreds of rats with just one drop? After all, they eat only one or two at a time.
4. While hunting animals try their worst to kill most efficiently, their prey uses any trick to avoid becoming a meal, such as developing immunity to poison.) For instance, Californian ground squirrels are resistant to Northern Pacific rattlesnake poison.
5. Competition with prey is not the only thing driving snakes to evolve more and more deadly poison. Snakes also struggle to avoid becoming prey themselves.
6. Some snake killers have partial immunity to poison. Famously, mongooses are highly resistant to cobra poison, and with their speed and agility, kill snakes fearlessly. It would be the death of cobras as a species if they didn't evolve a more deadly poison to stop mongooses.
7. Poison has another important role. It's an extreme meat softener, specific enzymes break up the insides of the prey. Normally, a reptile depends on the sun's warm rays to aid digestion.
8. But I wonder if we cannot use venom in our favour. In remote parts of India, local hospitality often involves leather tough meat. I chew and chew until my jaws ache. If I spit it out or refuse, our hosts would be offended, I swallow like a python stuffing a deer down its throat and hope I don't choke. If only I had poison.
(b) How does Sand Boa kill its prey?
(c) There is a constant tussle between the hunting animal and its prey? Why?
(e) What difficulty does the writer face when he is entertained in the remote parts of India?
2.2 On the basis of your reading of the above passage fill in any two of the following blanks.
b. humans
c. a python
d. prey
b. hardens
c. softens
d. breaks down
iii. Californian squirrels are ______________ rattlesnake poison.
a. afraid of
b. helpless against
c. resistant to
d. indifferent to
a. Liquid substances released from glands (para 2)
c. Particular (para 7)
Read the passage given below.
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5 |
Technology is making advancements at a rapid rate but at the cost of a valued tradition - the crafts industry. The traditional crafts industry is losing a lot of its trained and skilled craftsmen. With that, the art of embellishing brass and copper utensils with fine engravings is also disappearing. The government has identified around 35 crafts as a languishing craft. |
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10 |
The speciality of handcrafted items is their design, an association with long traditions belonging to a specific region. The word ‘handcrafted’ does not imply the involvement of dexterous human fingers or an agile mind with a moving spirit anymore. Lessening drudgery, increasing production and promoting efficiency have taken precedence. The labour-saving devices are taking the place of handcrafted tools and this has jeopardized the skills of these artisans. |
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15 |
Mechanisation has made its way into everything - cutting, polishing, edging, designing etc. Ideally, the use of machinery should be negligible and the handicrafts should be made purely by hand with a distinguishable artistic appeal. However, with the exception of small-scale industries, the export units are mostly operated by machines. The heavily computerised designs contribute to faster production at lower costs. |
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20 |
Although mechanization of crafts poses a challenge to safeguarding traditional crafts, the artisans are lured with incentives in order to impart handicrafts training. Some makers do see machines as a time-saving blessing since they are now able to accomplish difficult and demanding tasks with relative ease. These machines might give a better 25finesse to these products but they don’t stand out as handcrafted. The quantity has overtaken quality in this industry. |
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30 |
A need to highlight the importance of the handmade aspect is required by both the government and private sectors, in order to amplify awareness and also support the culture of making handicrafts. A few artisans are still trying their best to rejuvenate and revive their culture and heritage but it’s an uphill task competing with the machine-made goods. A multitude of artisans have changed their professions and are encouraging their progeny to follow suit. There are others who have stayed their ground but are clearly inclined towards buying machines. |
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35 |
Nearly two decades ago, there were around 65 lakh artisans in the country. Three years ago, when the government started the process of granting a unique number to the artisans based on the Aadhaar card, 25 lakhs were identified. Loss of traditional crafts is clearly a worrying issue, but it stands to reason that forcing any artisan to follow old ways when concerns of livelihood overrule other considerations, is unfair. |
Based on your understanding of the passage, answer the questions given below.
- What does the writer mean by calling handicrafts a ‘valued tradition’?
- Rewrite the following sentence by replacing the underlined phrase with a word that means the same from lines 5-15.
If it continues, the workcation (work + vacation) trend will be a powerful boost to domestic tourism operators failing to make progress in the economic slump caused due to the pandemic. - State any two reasons why artisans are choosing to work via machines rather than handcrafted tools.
- Why do the artisans need to be ‘lured with incentives’ to impart handicrafts training?
- List one likely impact of the support of government and private sectors towards the culture of making handicrafts.
- How does the writer justify an artist’s act of abandoning her/his traditional craft for a more lucrative option?
Read the following excerpt from a case study.
| Impacts of Festivities on Ecology | |||||||||||||||||||||||||||||
| 5 | Festivals are synonymous with celebration, ceremony and joy. However, festivals bring to the fore the flip side of celebrations – pollution – air, water, soil and noise. This led to the need of assessing the awareness level among people about ecological pollution during festivals. So, a study was conducted by scholars of an esteemed university in India. This study was titled Awareness Towards Impact of Festivals on Ecology. | ||||||||||||||||||||||||||||
| 10 | There were two main objectives of the study. The first one was to assess the awareness level among people about ecological protection during festivities. Exploring solutions to bring awareness about celebrating festivals without harming ecology was the second objective. The method used to collect data was a simple questionnaire containing 6 questions, shared with 50 respondents across four selected districts of a state in the southern region of India. | ||||||||||||||||||||||||||||
| 15 |
The research began by understanding the socio-economic conditions of the respondents before sharing the questionnaire. Once the responses were received, the data collected were tabulated (Table 1), for analysis. Table-1: Awareness level among respondents
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| 20 | The study recommended the imposition of strict rules and regulations as opposed to a total ban on all festive activities which have a drastic impact on our environment. The researchers believed that such measures would help in harnessing some ill-effects that add to the growing pollution and suggested further studies be taken up across the country to assess awareness about ecological degradation. | ||||||||||||||||||||||||||||
| 25 | The observations made in the study pointed to the environmental groups and eco-clubs fighting a losing battle due to city traffic issues, disposal of plastics, garbage dumping and all sorts of ecological degradation. The researchers stressed that the need of the hour is increasing awareness among people to reduce environmental pollution which can be facilitated by celebrating all festivals in an eco-friendly manner. | ||||||||||||||||||||||||||||
On the basis of your understanding of the passage, answer the questions given below.
- Why do the researchers call pollution the ‘flip side’ of festivals?
- Comment on the significance of the second objective of the study with reference to lines 7-12.
- Justify the researchers’ recommendation for limiting the drastic impact of festival pollution on the environment with reference to lines 16-21.
- Why do the researchers feel that environmental groups and eco-clubs are fighting a losing battle in the given scenario?
- Even though a larger number of people say ‘no’ to bursting crackers than those who say ‘yes’, festival pollution persists. How does evidence from table 1 support this statement?
- What purpose does the ‘Can’t Say’ column serve in the questionnaire (table 1)?
Read the following passage and complete the activities:
A1. Complete the chart on the life stages of fireflies: (2)
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Fireflies are beetles and go through several life stages, starting out as an egg, then hatching into larvae. At the juvenile stage, they turn into pupae and then, finally adults. Fireflies spend most of their lives in a larval stage, hidden away. There are 2000 different species of fireflies. But they all go through a long juvenile stage and a short adult life, which is mainly about courtship, mating and reproduction. The juveniles living underground or underwater, are very different though-they're hunters, they eat snails and soft-bodied insects and they have very different habitats. Conserving them is essential for human life as fireflies are a key part of the food web. They are predators of agricultural pests. In turn, they are prey for spiders and other insects. They are completely enmeshed in the web of life. In addition, about 70 years ago, scientists unravelled the mystery of fireflies' light-producing talents. Since then, the bio-chemical reactions that fireflies experience have been used in detecting bacterial contamination in foods, testing drugs against cancer, developing drought-resistant crops. They have been used in space exploration. So fireflies give us beauty and inventions. Fireflies carry oxygen, calcium, magnesium and a natural chemical called luciferin. These react together to produce the photons. This is how the fireflies glow. Firefly tourism is growing across the world. In Maharashtra, for example, a particular species monsoon fireflies, emerge before the rains. They're beautiful and a festival is held in Purushwadi, encouraging firefly tourism. Its wonderful that people around the world go to see fireflies in their natural habitat. We need to be cautious. Too many people can disturb adult and larval habitats. Fireflies need darkness to communicate with each other and we need fireflies because they are harbingers of hope. |
A2. Write two reasons for the conservation of fireflies. (2)
A3. Make antonyms of the following words using prefix: (2)
- different × ______
- experience × ______
- bacterial × ______
- natural × ______
A4. Do as directed: (2)
(i) Too many people can disturb adult and larval habitat.
(Rewrite using 'as well as')
(ii) These react together to produce photons.
(Pick out the infinitive from the given sentence)
A5. Can you think of any other insect that teaches us some values of life? Explain with examples. (2)
Read the following passage and do the activities.
A1. Choose the correct option. (2)
- Thousands of birds were killed due to oil spills because ______.
- It suffocated them
- It was poisonous
- Birds couldn't enter the sea
- There was no fish to feed on
- The primary components of crude oil are ______.
- Methane and ethane
- Carbon and hydrogen
- Sulphur compounds
- Naphthalene
| During the Gulf War, a few years back, tens of thousands of sea birds were killed due to oil spills. Do you know what makes crude oil on ocean water so deadly? Crude oil is not used in the state it is produced at the off-shore wells. It is converted in refineries into a wide range of products such as gasoline, kerosene, diesel, fuel oils, and petrochemical feed-stocks. Before it is refined, the oil also contains potentially fatal components. Crude oil is made up of compounds of carbon and hydrogen called hydrocarbons. These hydrocarbons may be paraffin, the oil that is used as fuel in heaters and lamps or cycloparaffins (naphthenes) or aromatic compounds in varying proportions. While crudes found in the US are mostly paraffinic, these found along the Gulf Coast are naphthenic which contain sulphur compounds in varying amounts, a small amount of nitrogen and very little oxygen. Every variety of crude oil has nickel and vanadium in high concentration. Iron may be found in organic form due to the corrosion of pipes. Paraffins like methane and ethane are asphyxiants, substances that cause suffocation. The effects of cycloparaffins are more or less similar to those of paraffins but unsaturated paraffins are more noxious, than saturated ones. The sulphur present in crude oil may be toxic. The mechanism of toxic action seems to involve its breakdown to hydrogen sulphide. They will act principally on the .nervous system with death resulting mainly from respiratory paralysis. Sulphur in the form of aromatic thiophenes, benzothiophenes can damage the livers and kidneys of sea animals. Sulphur compounds like mercaptens can be very dangerous too. |
A2. Crude oil may be toxic and fatal. Justify. (2)
A3. Rewrite the sentences using one word from the passage for the underlined phrase/word. (2)
- Over consumption of alcohol may lead to death.
- The flowers displayed at the exhibition differ in properties.
A4. Identify and change the voice of the following sentence. (1)
Tens of thousands of sea birds were killed due to oil spills.
A5. With reference from the passage what can you do to control air pollution? (3)
Read the passage given below.
| 1 | It is generally accepted that leadership development should be a part of the education system's responsibility for preparing individuals to participate in a democratic and progressive society. Many schools, colleges and universities, across nations, provide their students with leadership courses, curricular programs and co-curricular programs that are designed to develop students’ formal knowledge about leadership as well as opportunities and experiences to develop students as leaders and actually practise leadership. Yet, only a handful of studies have sought to understand leader development from the students’ point of view, with students describing their own experiences and what they learned from them in their own words. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2 |
A 2014 descriptive study sought to understand student leadership with research through key events via the following research questions:
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| 3 | This study described the rich array of leadership lessons that students are learning through their experiences. It revealed that student leaders are learning foundational leadership skills and competencies that have positively impacted how to accomplish work, how to work with others and how to be both supported by and support others. |
Based on your understanding of the passage, answer the questions given below.
(i) Does the following statement agree with the information given in paragraph 1? (1)
The researcher believes that educational institutions have ideal resources to study impact of leadership skills on young adults.
Select from the following:
- True - if the statement agrees with the information
- False - if the statement contradicts the information
- Not Given - if there is no information on this
(ii) Do you think the researchers of the study aimed to change the students’ outlook towards the development of leadership skills, directly or indirectly? Support your answer with reference to the text. (1)
(iii) Select the option that displays the most likely reason for including Research Question 3 in the 2014 study. (1)
In order to find out if...
- learning opportunities shape students’ overall personality.
- leadership lessons are the result of the designed learning opportunities.
- all learning opportunities cater to a specific lesson.
- certain lessons are common in more than one learning opportunity.
(iv) Complete the sentence based on the following statement. (1)
More than 50% of the identified student respondents were keen to participate in the 2014 study.
We can say this because ______.
(v) Select the option that displays the key event designed with “Balancing Roles” (Table 1) as the objective. (1)
- Students will be able to debate the issue at hand, with different teams.
- Students will be able to manage the responsibilities of a mentor, planner researcher and presenter.
- Students will be able to surmount minor problems and focus on the final goal.
- Students will be able to explain concepts and clarify them for peers.
(vi) Complete the given sentence by selecting the most appropriate option. (1)
The 2014 study attempts to understand student leadership by focussing on ______
- experiences that shaped students’ overall personality.
- lessons gained by students as they grew up.
- relationship of key events with particular lessons.
- students in leadership roles.
(vii) The lessons for ‘Individual competencies’ had a range of responses. (1)
Give one reason why having the least number of responses for ‘Decision Making’, is a matter that needs attention.
(viii) Complete the given sentence by selecting the most appropriate option. (1)
The concluding sentence of the text makes a clear case for ______ by listing it as a core competency for student leadership.
- collaboration
- flexibility
- hard work
- observation
(ix) Complete the sentence appropriately with one/two words. (1)
In the context of “Working with Others” in Table 1, the lesson of ‘Conflict’ refers to ______.
(x) Based on the reading of the text, state a point to challenge the given statement. (1)
When theoretical knowledge about leadership suffices, it is a waste of funds by educational organisations, to organise leadership camps and programmes.
Read the passage given below:
| (1) | Fast-Moving Consumer Goods (FMCG) are products that sell quickly at relatively low cost. FMCG is the fourth-largest sector in the Indian economy. There are three main segments in the sector – food and beverages, which accounts for 19% of the sector; healthcare, which accounts for 31% of the share; and household and personal care, which accounts for the remaining 50% share. The urban segment contributes to about 55% of the revenue share, while the rural segment accounts for 45%. Rise in rural consumption will drive the FMCG market. The Indian processed food market is projected to expand to US\[\$\] 470 billion by 2025, up from US\[\$\] 263 billion in 2019-20. |
| (2) | The Indian FMCG industry grew by 16% in 2021, a 9-year high, despite nationwide lockdowns, supported by consumption-led growth and value expansion from higher product prices, particularly for staples. Real household spending is projected to increase 9.1% after 2021, after a decrease of 9.3% in 2020 due to the economic impact of the pandemic. Price increases across product categories will offset the impact of rising raw material prices, along with volume growth and a resurgence of demand for discretionary items. |
| (3) | The FMCG sector has received good investments and support from the Government in the recent past. The sector witnessed healthy FDI inflows from April 2000-March 2022. Furthermore, as per the Union Budget 2022-23, a substantial amount has been allocated to the Department of Consumer Affairs, and an increased amount has been allocated to the Department of Food and Public Distribution. In 2021-22, the Government approved the Production-Linked Incentive Scheme for the Food Processing Industry (PLISFPI) with an outlay of a larger amount to help Indian brands of food products in the international markets. |
| (4) | The Government's Production-Linked Incentive (PLI) Scheme gives companies a major opportunity to boost exports. The future outlook of the FMCG rural sector looks on track now. Rural consumption has increased, led by a combination of increasing income and higher aspiration levels. There is an increased demand for branded products in rural India. The growth of the organised sector in FMCG is expected to rise with an increased level of brand consciousness, augmented by the growth in modem retail. |
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| Table. FMCG Products | |
| 1. Processed foods: | Cheese products, cereals |
| 2. Prepared meals: | Ready-to-eat meals |
| 3. Beverages: | Bottled water, aerated drinks, and juices |
| 4. Baked goods: | Biscuits, bread |
| 5. Fresh foods, frozen foods, and dry goods: | Fruits, vegetables, milk, butter, frozen food, and nuts |
| 6. Medicines: | Aspirin, pain relievers, and over-the-counter medication that can be purchased without a prescription |
| 7. Cleaning products: | Baking soda, washing powder |
| 8. Cosmetics and toiletries: | Beauty products, soaps, toothpaste |
| 9. Office supplies: | Pens, pencils |
Based on your understanding of the passage, answer the questions given below:
- Does the following statement agree with the information given in para 1? (1)
Food and beverages segment dominates the Global FMCG market and is expected to retain its dominance.
Select from the following:- True - If the statement agrees with the information.
- False - If the statement contradicts the information.
- Not Given - If there is no information on this.
- What do you think gives opportunities to boost exports? (1)
- Select the option that displays the most likely reason for FMCG rural sector being on track. (1)
- FMCG sector has been unable to get investments from the government.
- PLI schemes don't reach the rural sector.
- Gross Merchandise Value (GMV) of the online grocery segment in India is expected to double in the next five years.
- There is a desire to buy branded products in the villages too.
- Complete the sentence based on the following statement: (1)
The Indian FMCG industry grew by 16% in 2021, a 9-year high, despite nationwide lockdowns because ______. - From the given pie chart, which segment of FMCG accounts for the maximum percentage of the sector? (1)
- Complete the given sentence by selecting the most appropriate option: (1)
The combination of increasing income and higher aspiration levels in the rural areas has led to ______.- the Government taking a direct interest
- the demand for branded products
- price increases across product categories
- the fall of supply in urban areas
- How is the Government trying to help Indian brands of food products in the international markets? (1)
- Complete the given sentence by selecting the most appropriate option: (1)
The concluding paragraph of the passage makes a clear case ______.- that the rural people also want branded products
- that the FMCG industry will not focus on brand consciousness
- for the role of data analytics in the FMCG industry
- for the Government's role by providing incentives
- What will be the impact of the increased level of brand consciousness? (1)
- Based on the reading of the passage, correct the following statement: (1)
The urban segment contributes to about 45% of the revenue share, while the rural segment accounts for 55%.
