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Question
Read the passage given below carefully and answer the questions that follow.
1. Overpowering prey is a challenge for creatures that do not have limbs. Some species like Russell's viper inject poison. Some others opt for an alternative non-chemical method – rat snakes, for instance, catch and push their prey against the ground, while pythons use their muscle power to crush their prey to death. But snakes can't be neatly divided into poisonous and non-poisonous categories.
2. Even species listed as non-poisonous aren't completely free of poison. The common Sand Boa, for instance, produces secretions particularly poisonous to birds. So the species doesn't take any chance – it crushes its prey) and injects poison as an extra step.
3. Do vipers need poison powerful enough to kill hundreds of rats with just one drop? After all, they eat only one or two at a time.
4. While hunting animals try their worst to kill most efficiently, their prey uses any trick to avoid becoming a meal, such as developing immunity to poison.) For instance, Californian ground squirrels are resistant to Northern Pacific rattlesnake poison.
5. Competition with prey is not the only thing driving snakes to evolve more and more deadly poison. Snakes also struggle to avoid becoming prey themselves.
6. Some snake killers have partial immunity to poison. Famously, mongooses are highly resistant to cobra poison, and with their speed and agility, kill snakes fearlessly. It would be the death of cobras as a species if they didn't evolve a more deadly poison to stop mongooses.
7. Poison has another important role. It's an extreme meat softener, specific enzymes break up the insides of the prey. Normally, a reptile depends on the sun's warm rays to aid digestion.
8. But I wonder if we cannot use venom in our favour. In remote parts of India, local hospitality often involves leather tough meat. I chew and chew until my jaws ache. If I spit it out or refuse, our hosts would be offended, I swallow like a python stuffing a deer down its throat and hope I don't choke. If only I had poison.
(b) How does Sand Boa kill its prey?
(c) There is a constant tussle between the hunting animal and its prey? Why?
(e) What difficulty does the writer face when he is entertained in the remote parts of India?
2.2 On the basis of your reading of the above passage fill in any two of the following blanks.
b. humans
c. a python
d. prey
b. hardens
c. softens
d. breaks down
iii. Californian squirrels are ______________ rattlesnake poison.
a. afraid of
b. helpless against
c. resistant to
d. indifferent to
a. Liquid substances released from glands (para 2)
c. Particular (para 7)
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Solution
2.1
(a) While Russell’s viper injects poison, the rat snakes catch and push their prey against the ground.
(b) The Sand Boa produces secretions particularly poisonous to birds. It does not take any chances and first crushes its prey and then injects poison as an extra step.
(c) While hunting animals try their worst to kill most efficiently, their prey uses any trick to avoid becoming a meal, such as developing immunity to poison. Competition with prey is not the only thing driving snakes to evolve more and more deadly poison. Snakes also struggle to avoid becoming prey themselves.
(d) Mongooses are highly resistant to cobra poison, and with their speed and agility, kill snakes fearlessly.
(e) When the writer is entertained in the remote parts of India, local hospitality often involves leather-tough meat. The writer chews it until his jaw aches. If he spits it out or refuses, their hosts would be offended and if he swallows, it would be like python stuffing a deer down its throat and hope that it doesn’t choke. Thus, he regrets not having a venom which he could use to soften the meat.
2.2
(i) Californian squirrels are prey rattlesnake poison.
(ii) Poison softens meat.
(iii) Californian squirrels are resistant to rattlesnake poison.
2.3
(a) alternative
(b) secretions
(c) specific
APPEARS IN
RELATED QUESTIONS
Read the passage given below :
1. To ensure its perpetuity, the ground is well held by the panther both in space and in time. It enjoys a much wider distribution over the globe than its bigger cousins and procreates sufficiently profusely to ensure its continuity for all time to come.
(ii) in the branches of the trees
(iii) behind the tree trunks
(iv) at its heels
(ii) trains its cubs
(iii) watches the progress of the mother
(iv) is impulsive and impatient
Answer the following questions briefly :
(ii) came down / fell (para 7)
Read the passage given below carefully :
1. For four days, I walked through the narrow lanes of the old city, enjoying the romance of being in a city where history still lives - in its cobblestone streets and in its people riding asses, carrying vine leaves and palm as they once did during the time of Christ.
2. This is Jerusalem, home to the sacred sites of Christianity, Islam and Judaism. This is the place that houses the church of the Holy Sepulchre, the place where Jesus was finally laid to rest. This is also the site of Christ's crucifixion, burial and resurrection.
3. Built by the Roman Emperor Constantine at the site of an earlier temple to Aphrodite, it is the most venerated Christian shrine in the world. And justifiably so. Here, within the church, are the last five stations of the cross, the 10th station where Jesus was stripped of his clothes, the 11th where he was nailed to the cross, the 12th where he died on the cross, the 13th where the body was removed from the cross, and the 14th, his tomb.
4. For all this weighty tradition the approach and entrance to the church is non-descript. You have to ask for directions. Even to the devout Christian pilgrims walking along the Via Dolorosa - the Way of Sorrows - first nine stations look clueless. Then a courtyard appears, hemmed in by other buildings and a doorway to one side. This leads to a vast area of huge stone architecture.
5. Immediately inside the entrance is your first stop. It's the stone of anointing: this is the place, according to Greek tradition, where Christ was removed from the cross. The Roman Catholics, however, believe it to be the spot where Jesus' body was prepared for burial by Joseph.
6. What happened next ? Jesus was buried. He was taken to a place outside the city of Jerusalem where other graves existed and there, he was buried in a cave. However, all that is along gone, destroyed by continued attacks and rebuilding; what remains is the massive - and impressive - Rotunda (a round building with a dome) that Emperor Constantine built. Under this, and right in the centre of the Rotunda. is the structure that contains the Holy Sepulchre.
7. "How do you know that this is Jesus' tomb ?" I asked one of the pilgrims standing next to me. He was clueless, more interested, like the rest of them, in the novelty of it all and in photographing it, then in its history or tradition.
8. At the start of the first century, the place was a disused quarry outside the city walls. According to the gospels, Jesus' crucifixion occurred 'at a place outside the city walls with graves nearby.....'. Archaeologists have discovered tombs from that era, so the site is compatible with the biblical period.
9. The structure at the site is a marble tomb built over the original burial chamber. It has two rooms, and you enter four at a time into the first of these, the Chapel of the Angel. Here the angel is supposed to have sat on a stone to recount Christ's resurrection. A low door made of white marble, party worn away be pilgrims' hands, leads to a smaller chamber inside. This is the 'room of the tomb', the place where Jesus was buried.
10. We entered in single file. On my right was a large marble slab that covered the original rock bench on which the body of Jesus was laid. A woman knelt and prayed. Her eyes were wet with tears. She pressed her face against the slab to hide them, but it only made it worse.
On the basis of your understanding of this passage answer the following questions with the help of given options:
(a) How does Jerusalem still retain the charm of ancient era?
(i) There are narrow lanes.
(ii) Roads are paved with cobblestones.
(iii) People can be seen riding asses
(iv) All of the above
(b) Holy Sepulchre is sacred to _________.
(i) Christianity
(ii) Islam
(iii) Judaism
(iv) Both (i) and (iii)
(c) Why does one have to constantly ask for directions to the church?
(i) Its lanes are narrow.
(ii) Entrance to the church is non-descript.
(iii) People are not tourist-friendly.
(iv) Everyone is lost in enjoying the romance of the place.
(d) Where was Jesus buried?
(i) In a cave
(ii) At a place outside the city
(iii) In the Holy Sepulchre
(iv) Both (i) and (ii)
Answer the following questions briefly:
(e) What is the Greek belief about the 'stone of anointing'?
(f) Why did Emperor Constantine build the Rotunda?
(g) What is the general attitude of the pilgrims?
(h) How is the site compatible with the biblical period?
(i) Why did the pilgrims enter the room of the tomb in a single file?
(j) Why did 'a woman' try to hide her tears?
(k) Find words from the passage which mean the same as:
(i) A large grave (para 3)
(ii) Having no interesting features/dull (para 4)
Read the following extract and answer the questions given below:
Questions :
(2) What sort of patients did the doctor have?
(3) What were the reasons for the doctor's indigestion?
(4) “A doctor should have a pleasing personality and good manners.” Do you agree? Explain.
(ii) unsewn
Read the following extract carefully. (4)
Read the following passage and do the activities.
In the early days of farming, people did not understand how plants obtained essential nutrients. It so happened that wood ash, fish remains and slaughterhouse waste were thrown on vacant land just to get rid of them. Then, people started to notice that the grass, bushes and shrubs on this vacant land began to grow very well. They reasoned that if their farmland were similarly treated, the growth of their crops would also improve. People gradually began to realize that the nutrients required by plants came from the soil and that the amount of nutrients could be increased by the application of such organic remains to the soil. Thus started the manuring process in farming.
The practice of manuring has been practised as early since the seventeenth century. However, the importance of manuring was not properly understood until scientists began to study the nutritional needs of plants and gave birth to fertilizers. Thus, gradually, the use of fertilizers became accepted by farmers.
There are many types of manure and fertilizer currently being used. Manure is a substance derived from animals and plants. The most important advantage of using manure is the fact that they not only supply a wide range of plant
nutrients, but also improve the structure of the soil. It cements together the soil particles to form soil crumbs. The crumb structure is a desirable condition of cultivated soil. The addition of manure to soil will increase the inorganic and humus content which helps to prevent soil erosion and loss of plant nutrients when it rains. The common manure used in farming consists of farmyard manure, compost, blood meal, bone meal and fish meal.
Unlike manure, fertilizers are inorganic substances which do not improve the structure of the soil. They only supply extra amounts of nutrients to the growing plants when applied to the soil. The commercial fertilizers commonly used today
can be classified into three major categories; namely, nitrogen (N), phosphate and potash fertilizers.
Besides knowing the type of fertilizer to use, a farmer also needs to know when to apply the fertilizer and how to apply it. The fertilizer should be applied at the time when the plants need a particular nutrient most. The time and method
of application will determine how profitably the fertilizers have been used in farming. Fertilizers which have not been properly applied cannot be absorbed in large quantities by plant roots. These fertilizers may be washed away by rain
or they may kill the plants. This would mean a definite financial loss for the farmer.
(A1) Choose the correct option and rewrite the sentences.
(a) What did the people not understand in the early days of farming ? (1/2)
(i) how farming is done
(ii) how plants obtained essential nutrients
(iii) how grass, shrubs and bushes grow.
(b) What is manure ? (1/2)
(i) a substance derived from animals and plants.
(ii) the soil particles to form soil crumbs.
(iii) a combination of nitrogen, phosphate and potash.
(c) When should fertilizers be applied ? (1/2)
(i) When the plants get dried.
(ii) When the plants need a particular nutrient most.
(iii) In the early days of farming.
(d) What determines the profitability of the fertilizers ? (1/2)
(i) grass, bushes and shrubs
(ii) nitrogen, phosphate and potash.
(iii) The time and method of application.
(A2) How did the process of adding manure to the soil begin? (2)
(A3) Find out similar words from the passage. (2)
(i) necessary (ii) comprise
(iii) step by step (iv) ascertain
(A4)
(i) They supply extra amount of nutrients to the growing plants (Begin the sentence with ‘Extra amount of.......... ’.)(1)
(ii) It cements together the soil particles to form soil crumbs.
(Choose the correct option to name the tense.)(1)
(i) Simple present tense
(ii) Simple past tense
(iii) Simple future tense
(A5) ‘Agriculture plays important role in Indian economy’. Explain. (2)
(B) Read the passage given in Q. 4 (A) and write the summary of it. Suggest a suitable title to your summary. (5)
Read the extract and do the activities that follow:
My mother was still managing Green's, even though its days were numbered. The day after my return I joined her in the small office, where she sat behind her over-large desk, telephone on her right and the latest paperback western before her, ready to be taken up when noting much was happening – which was fairly often. My mother enjoyed reading westerns-particularly Luke Short, Max Brand, and Clarence E Mulfordmuch in the same way that I enjoyed detective fiction. Both genres were freely available in cheap collins ‘White Circle’, edition published during and just after the War.
We discussed the affair of the skeleton in the cupboard, but as there was no longer any mystery about it, there was nothing for me to investigate. However, armed with the key to the store room, I went down to the basement on my own and made a thorough search of all the old furniture, on the offchance that another skeleton moght tumble out of a cupboard or be found jammed into a drawer or trunk. I did find some old tennis rackets, back numbers of Punch, a cracked china chamber-pot, some old postcards of Darjeeling and Simla, and a framed photograph of King Edward the Seventh. I took the copies of ‘Punch’ to my room and read the reviews of all the plays that had been running in London between 1926 and 1930, thus becoming an authority on the theatre in England of that period.
A1. True/False
State whether the following statements are true or false:
(i) The narrator found one skeleton jammed into a drawer
(ii) The narrator did not like to read detective fiction
(iii) The narrator's mother was managing the Green's hotel
(iv) The narrator wanted to be an authority on the English theatre of that period
A2. Write a gist :
Write a gist of the above given extract in about 50 words.
Read the following passage and complete the activities:
A1. Complete the chart on the life stages of fireflies: (2)
|
Fireflies are beetles and go through several life stages, starting out as an egg, then hatching into larvae. At the juvenile stage, they turn into pupae and then, finally adults. Fireflies spend most of their lives in a larval stage, hidden away. There are 2000 different species of fireflies. But they all go through a long juvenile stage and a short adult life, which is mainly about courtship, mating and reproduction. The juveniles living underground or underwater, are very different though-they're hunters, they eat snails and soft-bodied insects and they have very different habitats. Conserving them is essential for human life as fireflies are a key part of the food web. They are predators of agricultural pests. In turn, they are prey for spiders and other insects. They are completely enmeshed in the web of life. In addition, about 70 years ago, scientists unravelled the mystery of fireflies' light-producing talents. Since then, the bio-chemical reactions that fireflies experience have been used in detecting bacterial contamination in foods, testing drugs against cancer, developing drought-resistant crops. They have been used in space exploration. So fireflies give us beauty and inventions. Fireflies carry oxygen, calcium, magnesium and a natural chemical called luciferin. These react together to produce the photons. This is how the fireflies glow. Firefly tourism is growing across the world. In Maharashtra, for example, a particular species monsoon fireflies, emerge before the rains. They're beautiful and a festival is held in Purushwadi, encouraging firefly tourism. Its wonderful that people around the world go to see fireflies in their natural habitat. We need to be cautious. Too many people can disturb adult and larval habitats. Fireflies need darkness to communicate with each other and we need fireflies because they are harbingers of hope. |
A2. Write two reasons for the conservation of fireflies. (2)
A3. Make antonyms of the following words using prefix: (2)
- different × ______
- experience × ______
- bacterial × ______
- natural × ______
A4. Do as directed: (2)
(i) Too many people can disturb adult and larval habitat.
(Rewrite using 'as well as')
(ii) These react together to produce photons.
(Pick out the infinitive from the given sentence)
A5. Can you think of any other insect that teaches us some values of life? Explain with examples. (2)
Read the following passage and answer the questions that follow:
| 1. |
Too many parents these days can't say no, As a result, they find themselves raising 'children' who respond greedily to the advertisements aimed right at them. Even getting what they want doesn't satisfy some kids; they only want more. Now, a growing number of psychologists, educators, and parents think it's time to stop the madness and start teaching kids about what's really important: values like hard work, contentment, honesty, and compassion. The struggle to set limits has never been tougher and the stakes have never been higher. One recent study of adults who were overindulged as children paints a discouraging picture of their future: when given too much too soon, they grow up to be adults who have difficulty coping with life's disappointments. They also have a distorted sense of entitlement that gets in the way of success in the workplace and in relationships. |
| 2. |
Psychologists say that parents who overindulge their kids set them up to be more vulnerable to future anxiety and depression. Today's parents themselves raised on values of thrift and self-sacrifice, grew up in a culture where no was a household word. Today's kids want much more, partly because there is so much more to want. The oldest members of this generation were born in the late 1980s, just as PCs and video games were making their assaults on the family room. They think of MP3 players and flat-screen TV as essential utilities, and they have developed strategies to get them. One survey of teenagers found that when they crave something new, most expect to ask nine times before their parents give in. By every measure, parents are shelling out record amounts. In the heat of this buying blitz, even parents who desperately need to say no find themselves reaching for their credit cards. |
| 3. |
What parents need to find, is a balance between the advantages of an affluent society and the critical life lessons that come from waiting, saving, and working hard to achieve goals. That search for balance has to start early. Children need limits on their behaviour because they feel better and more secure when they live within a secure structure. |
| 4. |
Older children learn self-control by watching how others, especially parents act. Learning how to overcome challenges is essential to becoming a successful adult. Few parents ask kids to do chores. They think their kids are already overburdened by social and academic pressures. Every individual can be of service to others, and life has meaning beyond one's own immediate happiness. That means parents eager to teach values have to take a long, hard look at their own. |
Based on your understanding of the passage, answer any eight questions from the nine given below:
- What is challenging for today's parents?
- What will be the consequence of over indulging children?
- Why do parents get caught in the buying blitz?
- How do children learn critical life lessons?
- What is the impact of advertisements on children?
- Why do children need limits on their behaviour?
- How do older children learn self-control?
- Find a word in the passage which means 'research'. (Paragraph 2)
- Find a word in the passage which means 'wealthy'. (Paragraph 3)
Read the passage given below:
| (1) | Seagulls, as you know, never falter, never stall. To stall in the air is for them a disgrace and a dishonour. But Jonathan Livingston Seagull, unashamed, stretching his wings again in that trembling hard curve – slowing, slowing, and stalling once more –was no ordinary bird. Most gulls don't bother to learn more than the simplest facts of flight – how to get from shore to food and back again. For most gulls, it is not flying that matters, but eating. For this gull, though, it was not eating that mattered, but flight. More than anything else, Jonathan Livingston Seagull loved to fly. |
| (2) | This kind of thinking, he found, is not the way to make oneself popular with other birds. Even his parents were dismayed as Jonathan spent the whole day alone, making hundreds of low-level gliders, experimenting. "Why, Jon, why?" his mother asked. "Why is it so hard to be like the rest of the flock, Jon? Why can't you leave low flying to the pelicans, the albatross? Why don't you eat? Son, you're bone and feathers!" "I don't mind being bone and feathers, Mom. I just want to know what I can do in the air and what I can't, that's all. I just want to know." "See here Jonathan," said his father, not unkindly. "Winter isn't far away. Boats will be few, and the surface fish will be swimming deep. If you must study, then study food, and how to get it. This flying business is all very well, but you can't eat a glide, you know. Don't you forget that the reason you fly is to eat?" |
| (3) | Jonathan nodded obediently. For the next few days, he tried to behave like the other gulls; he really tried, screeching and fighting with the flock around the piers and fishing boats, diving on scraps of fish and bread. But he couldn't make it work. It wasn't long before Jonathan Gull was off by himself again, far out at sea, hungry, happy, learning. The subject was speed and in a week's practice he learned more about speed than the fastest gull alive. Time after time it happened. Careful as he was, working at the very peak of his ability, he lost control at a high speed. The key, he thought at last, dripping wet, must be to hold the wings still at high speeds – to flap up to fifty and then hold the wings still. |
| (4) | From two thousand feet he tried again, rolling into his dive, beak straight down, wings full out and stable from the moment he passed fifty miles per hour. It took tremendous strength, but it worked. In ten seconds he had blurred ninety miles per hour. Jonathan had set a world speed record for seagulls! But victory was short-lived. The instant he began his pullout, the instant he changed the angle of his wings, he snapped into the same uncontrollable disaster, and at ninety miles per hour, it hit him like dynamite. Jonathan Seagull exploded in midair and smashed down into a brick-hard sea. As he sank low in the water, a strange hollow voice sounded within him. There's no way around it. I am a seagull. I am limited by my nature. If I were meant to learn so much about flying, I'd have charts for brains. If I were meant to fly at speed, I'd have a falcon's short wings. Short wings. A falcon's short wings! That's the answer! What a fool I've been! All I need is a tiny little wing, all I need is to fold most of my wings and just fly on the tips along. Short wings! |
Based on your understanding of the passage, answer the questions given below:
- Complete the sentence by choosing an appropriate option: (1)
Majority of seagulls fly only short distances as ______.- they are more interested in food than flight
- they don't have energy
- they are not meant to fly low
- food is not available at high speed
- Why were Jonathan Livingston's parents' dismayed? (1)
- Give two reasons for Jonathan's unconventional behaviour. (1)
(Clue: think about Jonathan's point of view.) - Select the option that conveys the opposite of 'glory' from the words used in paragraph 1. (1)
- disgrace
- dishonour
- learning
- unashamed
- The writer would not agree with the given statements based on paragraph 2, EXCEPT (1)
- Jonathan could not fly but only glide.
- Jonathan wanted to be popular with other birds.
- Jonathan realised that even the albatross flew at high altitudes.
- The reason seagulls flew was to find food.
- Jonathan was different, from other seagulls. Based on your understanding of paragraph 2, list what Jonathan wanted to know. (1)
- What was the mother's concern about Jonathan? (1)
- Complete the given sentence with an appropriate inference with respect to the following: (1)
Father reminds Jonathan that he 'can't eat a glide' in order to ______. - It, wasn't long before Jonathan Gull was off by himself again, far out at sea. Which trait of Jonathan does this statement reveal? (1)
- practical bird
- persistent learner
- lonely and sad
- carefree and irresponsible
- Was it fair to fly like a falcon when he was just a seagull? Why does he say so? (1)
Read the passage given below:
| (1) | Fast-Moving Consumer Goods (FMCG) are products that sell quickly at relatively low cost. FMCG is the fourth-largest sector in the Indian economy. There are three main segments in the sector – food and beverages, which accounts for 19% of the sector; healthcare, which accounts for 31% of the share; and household and personal care, which accounts for the remaining 50% share. The urban segment contributes to about 55% of the revenue share, while the rural segment accounts for 45%. Rise in rural consumption will drive the FMCG market. The Indian processed food market is projected to expand to US\[\$\] 470 billion by 2025, up from US\[\$\] 263 billion in 2019-20. |
| (2) | The Indian FMCG industry grew by 16% in 2021, a 9-year high, despite nationwide lockdowns, supported by consumption-led growth and value expansion from higher product prices, particularly for staples. Real household spending is projected to increase 9.1% after 2021, after a decrease of 9.3% in 2020 due to the economic impact of the pandemic. Price increases across product categories will offset the impact of rising raw material prices, along with volume growth and a resurgence of demand for discretionary items. |
| (3) | The FMCG sector has received good investments and support from the Government in the recent past. The sector witnessed healthy FDI inflows from April 2000-March 2022. Furthermore, as per the Union Budget 2022-23, a substantial amount has been allocated to the Department of Consumer Affairs, and an increased amount has been allocated to the Department of Food and Public Distribution. In 2021-22, the Government approved the Production-Linked Incentive Scheme for the Food Processing Industry (PLISFPI) with an outlay of a larger amount to help Indian brands of food products in the international markets. |
| (4) | The Government's Production-Linked Incentive (PLI) Scheme gives companies a major opportunity to boost exports. The future outlook of the FMCG rural sector looks on track now. Rural consumption has increased, led by a combination of increasing income and higher aspiration levels. There is an increased demand for branded products in rural India. The growth of the organised sector in FMCG is expected to rise with an increased level of brand consciousness, augmented by the growth in modem retail. |
 |
|
| Table. FMCG Products | |
| 1. Processed foods: | Cheese products, cereals |
| 2. Prepared meals: | Ready-to-eat meals |
| 3. Beverages: | Bottled water, aerated drinks, and juices |
| 4. Baked goods: | Biscuits, bread |
| 5. Fresh foods, frozen foods, and dry goods: | Fruits, vegetables, milk, butter, frozen food, and nuts |
| 6. Medicines: | Aspirin, pain relievers, and over-the-counter medication that can be purchased without a prescription |
| 7. Cleaning products: | Baking soda, washing powder |
| 8. Cosmetics and toiletries: | Beauty products, soaps, toothpaste |
| 9. Office supplies: | Pens, pencils |
Based on your understanding of the passage, answer the questions given below:
- Does the following statement agree with the information given in para 1? (1)
Food and beverages segment dominates the Global FMCG market and is expected to retain its dominance.
Select from the following:- True - If the statement agrees with the information.
- False - If the statement contradicts the information.
- Not Given - If there is no information on this.
- What do you think gives opportunities to boost exports? (1)
- Select the option that displays the most likely reason for FMCG rural sector being on track. (1)
- FMCG sector has been unable to get investments from the government.
- PLI schemes don't reach the rural sector.
- Gross Merchandise Value (GMV) of the online grocery segment in India is expected to double in the next five years.
- There is a desire to buy branded products in the villages too.
- Complete the sentence based on the following statement: (1)
The Indian FMCG industry grew by 16% in 2021, a 9-year high, despite nationwide lockdowns because ______. - From the given pie chart, which segment of FMCG accounts for the maximum percentage of the sector? (1)
- Complete the given sentence by selecting the most appropriate option: (1)
The combination of increasing income and higher aspiration levels in the rural areas has led to ______.- the Government taking a direct interest
- the demand for branded products
- price increases across product categories
- the fall of supply in urban areas
- How is the Government trying to help Indian brands of food products in the international markets? (1)
- Complete the given sentence by selecting the most appropriate option: (1)
The concluding paragraph of the passage makes a clear case ______.- that the rural people also want branded products
- that the FMCG industry will not focus on brand consciousness
- for the role of data analytics in the FMCG industry
- for the Government's role by providing incentives
- What will be the impact of the increased level of brand consciousness? (1)
- Based on the reading of the passage, correct the following statement: (1)
The urban segment contributes to about 45% of the revenue share, while the rural segment accounts for 55%.
