मराठी

The North-East of India is a melting pot of variegated cultural mosaic of people and races, an ethnic tapestry of many hues and shades. - English - Language and Literature

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प्रश्न

II. Read the passage given below.

1 The North-East of India is a melting pot of variegated cultural mosaic of people and races, an ethnic tapestry of many hues and shades. Yet, these states are lesser explored as compared to the rest of the country. The new generations of travellers who are ‘money rich and time poor’ are increasingly looking for unique experiences --a phenomenon being called the emergence of the ‘experience economy’. For this new and growing breed of tourists, the North-East with its variety and uniqueness holds immense attraction.
2 A study conducted in 2020 by Dr. Sherap Bhutia, revealed that the foreign tourist arrival in the North-East increased from 37,380 persons in 2005 to 118,552 in 2014. The overall growth rate of tourists (both domestic and foreign) in the North-East was as high as 26.44% during 2005-06. High and positive growth of 12.53% was registered in foreign tourist visits to North-East States of India during 2012 from 2011, which further rose to register a growth of 27.93% during 2013 from 2012. Foreign tourist arrivals in the North-East witnessed a growth of 39.77% during 2014 from 2013, according to data provided from the Ministry of Tourism, Government of India.
3 The study recommendations for tourism planners included the need to concentrate on some key areas like enhancement of tourist facilities, tourism financing, focus on community involvement and others for the formulation of a sustainable tourism strategy in the North-East States of India.

i. Infer one reason for the following, based on information in paragraph 1.  (1)

The rate of tourism in the North-East of India puzzles tourism officials.

ii. Select the appropriate option to fill in the blanks.  (1)

From paragraph 1, we can infer that the ______ and ______ of the North-Eastern states aid attracting the ‘money rich and time poor’ tourists.

1. distinctiveness
2. conventionality
3. diversity
4. uniformity
5. modernity

  1. 1 & 3
  2. 2 & 4
  3. 2 & 5
  4. 1 & 4

iii. Complete the following analogy correctly with a word/ phrase from paragraph 1:  (1)

aroma : cooking : : ______ : painting
(Clue: Just like aroma is integral to cooking, similarly, ______ is/ are integral to painting)

iv. Select the correct option to complete the following sentence:  (1)

Travellers advocating the ‘experience economy’ seek a holiday package with ______ (Paragraph 1)

  1. grand facilities, expensive hotels and excellent services to pamper them.
  2. a wholesome experience within the budget they have planned for.
  3. places and cities to buy things from and opportunities to spend money.
  4. cost-effective services, affordable accommodation and many days of touring.

v. Select the chart that appropriately represents the trend of foreign tourist travels in the North-East, from 2011-2014, as per paragraph 2.  (1)

(1) (2) (3) (4)
  1. Option 1
  2. Option 2
  3. Option 3
  4. Option 4

vi. Fill in the blank by selecting the correct option.  (1)

The study of tourist travel statistics in the North-East, from 2005 to 2014 showed ______ results.

  1. expected
  2. encouraging
  3. inconsistent
  4. questionable

vii. Substitute the word ‘witnessed’ with one word similar in meaning, in the following, sentence from paragraph 2:  (1)

Foreign tourist arrivals in the North-East witnessed a growth of...

viii. List any 2 examples of ‘tourist facilities’ as referred to, in Paragraph 3.  (1)

ix. List one reason why the researchers recommend that the formulation of a tourism strategy in the North-Eastern States of India be sustainable.  (1)

x. Select the option that titles paragraphs 1-3 appropriately, with reference to information in the text.  (1)

  1. 1. Full Speed Ahead!
    2. Ups and Downs
    3. Cause for Concern
  2. 1. Winds of Change
    2. Numbers Don't Lie
    3. Time for Action
  3. 1. Inspecting Trends
    2. Statistically Speaking
    3. Let's Investigate
  4. 1. Cause and Effect
    2. Dynamic Data
    3. Dependable Facts
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i. The reason that the rate of tourism in the North-East puzzles tourism officials is because these states have a lot of variety and uniqueness, but these states are less explored as compared to the rest of the country.

ii. 1 & 3

From paragraph 1, we can infer that the distinctiveness and diversity of the North-Eastern states aid attracting the ‘money rich and time poor’ tourists.

iii. aroma : cooking : : hues and shades : painting

iv. Travellers advocating the ‘experience economy’ seek a holiday package with a wholesome experience within the budget they have planned for.

v. Option 2

vi. The study of tourist travel statistics in the North-East, from 2005 to 2014 showed encouraging results.

vii. A word similar to 'witnessed' is 'observed'. Other synonyms can be 'displayed', 'showed'

All of these words mean to look at something carefully.

viii. 

  1. Accommodation - hotels, hostels, camps
  2. Essential - eating outlets, toilets, water points, kiosks for maps/currency exchange (if needed), certified travel guide availability.
  3. Transport - dedicated shuttle service, sight-seeing buses, cards or passes, car hiring stations.

ix. 

  • To reduce the negative impacts caused on the destination/s
  • To ensure the protection of culture aspects and heritage
  • To protect natural wildlife and resources

x. 1. Winds of Change
    2. Numbers Don't Lie
    3. Time for Action

shaalaa.com
Unseen Passage Comprehension
  या प्रश्नात किंवा उत्तरात काही त्रुटी आहे का?
2022-2023 (March) Sample

संबंधित प्रश्‍न

Nicholas chorier is not your usual photographer. He is a kite aerial photographer. He uses a kite to hoist his camera into the skies and clicks photographs while the camera dangles precariously mid – air.
As a teenager, Nicholas had two passions – photography and kite flying. During’ a trip to India to make a photo report on kite making, he learnt about this unique style of photography. Fascinated, he literally tied his two hobbies together for a living.
Nicholas learnt to make a strong modelled on the Japanese kites, Rokkaku that could endure harsh winds. A novice in his chosen field, he then set out to train himself. Today he is one of the most well – known aerial photographers in the world.
The technique is to tie a cradle containing the photography equipment to the string of the kite and then fly it, thus launching the camera into air. From the ground, Nicholas manipulates the angles of the camera with a remote. An air – to – ground video link enables him to see the view from the kite’s vantage point. Once satisfied with the frame, he clicks a picture.
However, the job does have its pitfalls too. Once, his kite disappeared in the Yamuna river, with his expensive camera in tow.
He is especially fond of India, having made a couple of trips and taken many spectacular photos. “India is too vast and beautiful a country to be captured through the lenses in one life” he says.
He recently released a book, Kite’s Eye View: India between Earth and sky. Though it includes photographs of oft takes sites like the Taj Mahal, it shows them from a totally different perspective.

(1) What were Nicholas’s two passions?
(2) How does Nicholas take aerial photographs?
(3) What is ‘Rokkaku’?
(4)
    (a) Pick out words from the passage which mean :
        (i) To tolerate
        (ii) Costly
    (b) Nicholas has two passions. [Start the sentence with ‘Nicholas was …….using the adjective form of passion]
   (a) India is too vast a country to be captured through the lenses. [Remove too ………. And rewrite]      (b) Nicholas learnt to make strong kites. [Rewrite using past perfect tense]
(6) What risks do aerial photographers face?


He holds him with his skinny hand,

“There was a ship,” quoth he.

i. Who does ‘He’ refer to in the above extract?

ii. What do we know about the speaker’s feelings?

iii. Why is his hand called ‘skinny’?


One of the greatest advances in modern technology has been the invention of computers. They are widely used in industries and in universities. Now there is hardly any sphere of human life where computers have not been pressed into service of man. We are heading fast towards the day when a computer will be as much part of man's daily life as a telephone or a calculator.

Computers are capable of doing extremely complicated work in all branches of learning. They can solve the most complex mathematical problems or put thousands of unrelated facts in order. These machines can be put to varied uses. For instance, they can provide information on the best way to prevent traffic jams. This whole process by which machines can be used to work for us has been called 'automation'. In the future 'automation' may enable human beings to enjoy more leisure than they do today. The coming of automation is bound to have important social consequences.

Some years ago an expert on automation, Sir Leon Bagrit, pointed out that it was a mistake to believe that these machines could 'think'. There is no possibility that human beings will be "controlled by machines". Though computers are capable of learning from their mistakes and improving on their performance, they need detailed instructions from human beings to operate. They can never, as it were, lead independent lives or "rule the world" by making decisions of their own.

Sir Leon said that in future, computers would be developed which would be small enough to carry in the pocket. Ordinary people would then be able to use them to obtain valuable information. Computers could be plugged into a national network and be used like radios. For instance, people going on holiday could be informed about weather conditions. Car drivers can be given alternative routes when there are traffic jams. It will also be possible to make tiny translating machines. This will enable people who do not share a common language to talk to each other without any difficulty or to read foreign publications.

a) What is the greatest advancement in modern technology?

b) What complicated works are computers capable of doing?

c) Write one use of computers.

d) Explain automation.

e) Why can't computers lead independent lives or rule the world?

f) How would computers as translating machines help people? 

g) What was the prediction of Sir Leon about computers in the future?

h) How can computers help people going on holiday?


Read the following passage:

It's Beginning to Bite
 
In these trying times, when buying ordinary food stuff can burn a hole in your pockets, comes the news that can actually help us save some hard cash when we go out to shop the next time. According to a Stanford University study, the first of its kind in the world, there is no evidence to suggest that there are more nutritional benefits from expensive organic food than those grown by conventional methods. The researchers add that there is no difference in protein and fat content between organic and conventional milk and the vitamin count is similar in both types. The only benefit is that organic foods are not contaminated with pesticides but then before you chew on the plate of organic okra with roti made from organic wheat, they are not 100% pesticide free either. In India, organic food has been growing at 20-22% and the export market is valued at Rs. 1,000 crore. Obviously, the study is not good news for that sector and for people who are big on organic food.


In India, eating organic food is more of a style statement than due to health worries because the stuff is expensive. But people who can, do indulge in not only organic vegetables but even organic eggs laid by 'happy hens', who are allowed to roam around freely whereas 'unhappy hens' are kept in coops. Then there are companies that have installed music channels in their cowsheds and the milk from those sheds are sold at a marked up price since it has more nutritional value because the animals are happy thanks to lilting 24×7 music. We don't know yet any farmer using music to improve his crop quality, but then you never know : plants are known to respond to music.

Why such pickiness about food ? These days, the huge number of TV shows and articles that we see and read on food provide bread and butter for the specialist. But instead of decoding food, its sources and what has gone into growing it, isn't it much better to enjoy what's on the plate ?

(Adapted from The Hindustan Times)


Complete the statements given below by choosing the correct options from those that follow:

(a) According to a Stanford University study, organic food in relation to conventional food is________.
  (i) less nutritious
  (ii) more nutritious
  (iii) very conventional
  (iv) as nutritious

(b) The study will not be welcomed by _________.
  (i) farmers of conventional food
  (ii) makers of pesticides
  (iii) all sectors
  (iv) exporters of organic food

(c) We can save some hard cash by _________.
  (i) buying organic food
  (ii) not buying organic food
  (iii) going to the shop
  (iv) not buying food with pesticides

(d) Music channels are installed in the cowshed because the _________.
  (i) cows then give more milk
  (ii) milk is sold at a higher price
  (iii) milk becomes more pure
  (iv) workers becomes happy

(e) In the second paragraph, the author's attitude to the people who eat food sourced from 'happy' animals is that he _________.
  (i) is happy with them
  (ii) is unhappy with them
  (iii) is laughing at them
  (iv) wants crops to be grown similarly

(f) One benefit of organic food is that __________.
  (i) it is fashionable to eat
  (ii) only rich people can afford it
  (iii) it is less contaminated with pesticides
  (iv) even poor people can afford it

(g) The word 'contaminated' means ________.
  (i) adulterated
  (ii) for adults
  (iii) containing
  (iv) not healthy


 Read the passage given below:

1. Every morning Ravi gives his brain an extra boost. We're not talking about drinking strong cups of coffee or playing one of those mind-training video games advertised all over Facebook. "I jump onto my stationary bike and cycle for 45 minutes to work," says Ravi. "When I get to my desk, my brain is at peak activity for a few hours." After his mental focus comes to a halt later in the day, he starts it with another short spell of cycling to be able to run errands.

2. Ride, work, ride, repeat. It's scientifically proven system that describes some unexpected benefits of cycling. In a recent study in the Journal of Clinical and Diagnostic Research, scientists found that people scored higher on tests of memory, reasoning, and planning after 30 minutes of spinning on a stationary bike than they did before they rode the bike. They also completed the tests faster after pedalling.

3. Exercise is like fertilizer for your brain. All those hours spent on exercising your muscles, create rich capillary beds not only in leg and hip muscles, but also in your brain. More blood vessels in your brain and muscles mean more oxygen and nutrients to help them work. When you pedal, you also force more nerve cells to fire. The result: you double or triple the production of these cells – literally building your brain. You also release neurotransmitters (the messengers between your brain cells) so all those cells, new and old, can communicate with each other for better, faster functioning. 'That's a pretty profound benefit to cyclists.

4. This kind of growth is especially important with each passing birthday, because as we age, our brains shrink and those connections weaken. Exercise restores and protects the brain cells. Neuroscientists say, "Adults who exercise display sharper memory skills, higher concentration levels, more fluid thinking, and greater problem-solving ability than those who are sedentary."

5. Cycling also elevates your mood, relieves anxiety, increases stress resistance, and even banishes the blues. "Exercise works in the same way as psychotherapy and antidepressants in the treatment of depression, maybe better," says Dr. Manjari. A recent study analyzing 26 years of research finds that even some exercise – as little as 20 to 30 minutes a day – can prevent depression over the long term.

6. Remember: although it's healthy, exercise itself is a stress, especially when you're just getting started or getting back into riding. When you first begin to exert yourself, your body releases a particular hormone to raise your heart  rate, blood pressure, and blood glucose levels, says Meher Ahluwalia, PhD, a professor of integrative physiology. As you get fitter, it takes a longer, harder ride to trigger that same response.
On the basis of your understanding of the passage, complete the statements given below with the help of the options that follow:

(a) Ravi gets his brain to work at peak level by

(i) drinking three cups of coffee.
(ii) playing games that need brain activity.
(iii) cycling on a stationary bike.
(iv) taking tablets to pump up his brain.


(b) When nerve cells work during exercise then

(i) the body experiences stress.
(ii) the brain is strengthened by multiplying them.
(iii) you start to lose your temper.
(iv) your stationary cycle starts to beep.


Answer the following questions briefly:
(c) How does exercise help the brain?
(d) Why does Ravi do a circuit of 'ride, work, ride'?
(e) What is the work of neurotransmitters?
(f) What benefits other than greater brain activity does one get from cycling?
(g) Why is exercise so important for adults?
(h) How is exercise itself a stress?

(i) Find words from the passage which mean the same as the following:
(i) manure (para 3)
(ii) inactive (para 4)

Read the following extract and answer the questions given below:
That day Reuben fold two sacks, which he took to the rambling wooden factory and sold to the man in charge of packing nails. The boy's hand tightly clutched the small five-cent pieces as he ran two kilometres home.
Near his house stood the ancient barn that housed the family's goats and chickens. Reuben found a rusty baking- soda tin and dropped his coins inside. Then he climbed into the loft of the barn and hid the can beneath a pile of sweet-smelling hay.
It was supper time when Reuben got home. His father sat at the big kitchen table, working on a fishing net. Dora was at the black kitchen range, ready to serve dinner as Reuben took his place at the table.
He looked at his mother and smiled. Sunlight from the window gilded her, shoulder-length blond hair. Five foot three, slim and beautiful, she was the centre of the home, the glue that held it together.
Her chores were never-ending. Sewing clothes for her family on the old Singer treadle machine, cooking meals and baking bread, planting a vegetable garden. milking the goats and scrubbing soiled clothes on a washboru·d. But she was happy. Her family and their wellbeing were her highest priority.
Every day after chores and school, Reuben scoured the town, collecting the burlap nail bags. On the day the two-room schoolhouse closed for the summer, no student was more delighted than Reuben. Now he would have more time to devote to his mission.

(1) What is the main theme of the extract? (1)

(2) Where did Reuben keep his savings? Why? (2)

(3) Describe Reuben's mother and her daily chores. (2)

(4) What would you like to present to your mother on Mother's Day? Why? (2)

(5) Rewrite the following sentences in the ways instructed :

(i) He looked at his mother and smiled.
(Rewrite it as a Simple Sentence.) (1)

(ii) Her family and their well-being were her highest priority.
(Rewrite it in the Positive Degree.) (1)

(iii) She was the centre of the home. (1)
(Make it a Rhetorical Question)

(6) Find out the words from the extract which mean -

(i) dried grass (1/2)

(ii) routine tasks (1/2)


Read the following extract and answer the questions given below:

Now, as I stood on the shore of that desolate Highland loch
I raised my voice in a surge of self-justification : ''By Heavens!
This is my opportunity. Gastric ulcer or no gastric ulcer, I will
write a novel.'' Before I could change 1ny mind I walked straight to the village and bot1ght myself two dozen penny exercise books.
Upstairs in my cold, clean bedroom was a scrubbed deal table and a very hard chair. Next morning, I found myself in this chair, facing a new exercise book open upon the table, slowly' becoming aware that, short of dog-Lati11 prescriptions, I had never composed a significant phrase in all my life. It was a discot1raging thought as I picked 11p my pen and gazed out of the window. Never mind, I would begin. Three hours later Mrs. Angus, the farmer's wife, called me to dinner. The page was still blank.
As I went dow-n to m:y milk and junket-they call this  "curds'' in Tarbert - I felt a dreadful fool. I felt like the wretched poet in Daudet's Jack whose im1nortal masterpiece never progressed beyond its stillborn opening phrase : ''In a remote valley of Pyrenees ..... ". I recollected, rather gri111ly, the sharp advice with which my old schoolmaster had goaded me to action. ''Get it down!'' he had said. ''If it ~tops in your head it will always be nothing.
Get it down.'' And so, after lunch, I went upstairs and began to get it down.

(1) What is the main idea of the extract? (1)
(2) Why did the narrator buy two dozen penny exercise books? (2)
(3) How was the narrator unprepared for writing his novel? (2)
(4) Write in brief about what you will do in your forthcoming vacation. (2)
(5) Rewrite the following sentences in the ways instructed:
(i) I stood on the shore of that desolate Highland loch.
(Rewrite it using 'used to'.) (1)
(ii) I went down to my milk and junket.
(Rewrite it in the Past Perfect Tense.) (1)
(iii) I walked straight to the village and bought myself
two dozen penny exercise books. (Make it simple). (1)
(6) Find out the words from the extract which mean:
(i) chance  (1/2)
(ii) lake   (1/2)


Read the following extract and answer the questions given below:

One day, King Amrit and Chandan were taking a walk on the terrace of the palace. The terrace offered a beautiful view of the surroundings, and they could see far into the distance. They spotted the weekly market from up there, with people in colourful clothes buying and selling all kinds of things. There was plenty to buy and people had money to buy too. There were no poor people to be seen anywhere. The King watched with a smile on his face. He was delighted to see the prosperity of his kingdom. Like any good ruler, he was happy ·when his people were happy.
       He turned to Chandan and said, ''See how contented my people are. But I want to check this first-hand by talking to them. Tomorrow, summon people from all walks of life to the court, and I will ask them myself how they are doing.'' Chandan was used to the king's strange requests and went off to carry out this order.

       The next day, the King arrived in the court humming a happy tune to himself. Seeing all the people gathered there waiting for him, he was even more pleased. He cleared his throat and said in a loud voice, ''I have called you here to ask you a very important question. As your king, I need to know if all of you are contented. Do you have enough for your needs? Do you know anyone who is not happy about anything?''.

(1) What do you understand about the King from this extract?
(2) Why did the King want to talk to his people?
(3) How did the King come to know about the prosperity of his kingdom?
(4) According to you, what should the Government do for the bettennent of the poor people?
(5) Rewrite the following sentences in the ways instructed :
(i) He was delighted to see the prosperity of his kingdom.
(Make it a rhetorical question.)
(ii) Summon people from all walls of life to the court
(Rewrite it beginning with 'Let ..... ')
(iii) As soon as the King arrived in the court humming a
happy tune to himself, he cleared his throat.
(Rewrite it using 'No sooner .... than'.)

(6) Find out the words from the extract which mean:
(i) development
(ii) examine


Read the following extract and answer the questions given below:

So what is a city? It's a dense amalgamation of buildings and people. A city must provide equity and also be sustainable. As an architect who has been closely connected with Delhi and its planning, my wish list is more about the direction we need to take so that future generations don 't end up living in chaotic dysfunctional cities.
       The first requirement for a city is a pragmatic plan. Many of our cities such.as Delhi and Bhubaneswar and even Port Blair in the Andamans have reasonably good master plans. Many also have City Development Plans which have been made an essential requirement to draw funds. from the government's Urban Renewal Programme (JNNURM). But they should be updated frequently based on the changing needs of its people.
        And let's not forget its citizens - they need to be more pro-actively involved when evolving master plans. But often, there's lack of planning and inadequate implementation systems. This applies to all essential components of a city-streets, public transport system, traffic management, affordable housing, cars and parking, drainage. water supply, sewerage, and garbage. Any deficiency in these will lead to poor quality cities that won't be able to handle the pressure of increased population and changing needs.
      The second require1nent of a good city is good social infrastructure such as parks and places for leisure such as rivers and seafronts. It needs to preserve and protect its heritage. We are a nation with a rich diversity in culture, arts, and crafts.

Questions:
(1) What issue is raised in the above extract?
(2) What are the requirements for a good city?
(3) Why is it necessary to update our city development plan?
(4) Do you think unplanned cities make the life of its people
miserable? How?
(5) Rewrite the following sentences in the ways instructed :
(i) A city must provide equity and also be sustainable.
(Rewrite the sentence using 'not only ...... but also'.)
(ii) Many of our cities have good master plans.
(Frame a Wh-question to get the underlined part as its answer.)
(iii) It needs to preserve and protect its heritage.
(Identify the tense used in the sentence.)
(6) Find out from the extract the words which mean:
(i) practical
(ii) blend


Read the following extract and answer the questions given below.         

            I grew up in India in which telephones were both rare and virtually useless. When I left India in 1975 to go to the US for graduate studies, we had perhaps, 600 million residents in the country and just two million landline telephones. Having a telephone was a rare privilege: if you weren’t an important government official, or a doctor, or a journalist, you might languish in a long waiting list and never receive a phone.

             Telephone were such a rarity (after all, 90% of population had access to a telephone line) that elected members of Parliament had amongst their privileges the right to allocate 15 telephone connections to whomever they deemed worthy.

              And if you did have a phone, it wasn’t necessarily a blessing. I spent my high school years in Calcutta, and I remember that if you picked up your phone, you had no guarantee you would reach the number you had dialled. Sometimes you were connected to someone else’s ongoing conversation, and they had no idea you were able to hear them; there was even a technical term for it, the ‘cross - connection’ (appropriately, since these were connections that made us very cross). If you wanted to call another city, say Delhi, you had to book a ‘trunk call’ in the morning and then sit by the telephone all day waiting for it to come through; or you could pay eight times the going rate for a ‘lightning call’ = but even lightning struck slowly in India those days, so it only took half an hour instead of the usual three or four or more to be connected.
 

Questions:

(1). Why were telephones a rarity before 1975? (1)

(2) What special rights did elected members of Parliament use to have? (2)

(3) How did the author differentiate between a ‘trunk call’ and a ‘lightning call’?  (2)

(4) Do you think the cellphone has made us global?  (2)

(5) Rewrite the following sentences in the ways instructed.  . (3)

(i) You could pay eight times the going rate for a ‘lighting call’. (Rewrite it using modal auxiliary showing compulsion) 

(ii) I spent my high school years in Calcutta. [Rewrite it using past perfect tense] 

(iii) Telephones were a rarity. [Make it a rhetorical question] 

(6) Match the words in column ‘A’ with their meanings in column ‘B’.  (1)

  Column A   Column B
(i) Privilege
(i)
means to reach or get
(ii) Access
(ii)
remedy
    (iii) special right

 

 


Read the first activity, read the extract and then do all the activities:
The next year Dell enrolled at the University of Texas. Like most first-year students, he needed to earn spending money. Just about everyone on campus was talking about personal computers. At the time, anyone who didn’t have a PC wanted one, but dealers were selling them at a hefty mark-up. People wanted low-cost machines custom-made to their needs, and these were not readily available. Why should dealers get such a big mark-up for so little added value ? Dell wondered. Why not sell from the manufacturer directly to the end user ?
Dell knew that IBM required its dealers to take a monthly quota of PCs, in most cases more than they could sell. He also knew that holding excess inventory was costly. So he bought dealers’ surplus stock at cost. Back in his dormitory room, he added features to improve performance. The improved models found eager buyers. Seeing the hungry market, Dell placed local advertisements offering his customized computers at 15 percent of retail price. Soon he was selling to businesses, doctors’ offices and law firms. The trunk of his car was his store; his room took on the appearance of a small factory.
During a holiday break, Dell’s parents told him they were concerned about his grades. “If you want to start a business, do it after you get your degree,” his father pleaded. Dell agreed, but back in college he felt the opportunity of a lifetime was passing him by. “I couldn’t hear to miss this chance,” he says. After one month he started selling computers again- with a vengeance.

A1. True / False - (2)
Rewrite the following sentences stating against each of them whether they are true or false :
(i) Dell bought computers directly from the IBM company.
(ii) Dealers were selling computers at high prices.
(iii) Dell’s father wanted Dell to get his degree.
(iv) Dealers disagreed to sell the surplus stock of computers to Dell.

A2. Give reasons - (2)
Dell wanted to stait a business of selling computers because :
(i) ____________
(ii) ____________

A3. Guess : (2)
“I couldn’t bear to miss this chance,” Dell says. Guess. which chance Dell did not want to miss”.

A4. Vocabulary - (2)
Find out the words from the extract which mean :
(i) college hall of residence
(ii) large amount added to the cost price
(iii) quantity of good in stock
(iv) with great intensity

A5. Personal response : (2)
Suggest two strategies businessman to become a successful businessman.

A6. Grammar - (2)
Rewrite the following sentences in the ways instructed :
(i) Seeing the hungry market, Dell placed local advertisement. (Make it a compound sentence)
(ii) He added features to improve performance. (Frame ‘Wh’ question to get the underlined part as an answer.)


Read the extract and do the activities that follow:
“And that skeleton,” I asked. “ What about the skeleton in the cupboard? Did you know about it?”
“Yes, I knew about it. But I have no idea whose skeleton it was. You see, back in the twenties, when Green took over this hotel, he had one of his sudden enthusiasms and was convinced this town needed a medical school or college, and he set about preparing the ground for one. He was ready to finance the project, or part of it. And of course medical students need a skeleton. So he acquired one from the Lady Hardinge Medical College in New Delhi. It was a medical school skeleton you found. And if you’d looked closely you'd have noticed that it was varnished.”
“Why was it varnished?” I asked.
“To help preseve it, of course. It was also articulated”
“Articulated?”
“That means the joints were connected up, so that the whole thing wouldn't fall apart. Want to be a doctor, young man?”
“No,” I said. “A detective.”
“Well, you didn't solve this case”.
“I wasn't here. And now we'll never be able to identify the skeleton.”
“Some poor woman of the streets, no doubt. Unclaimed, unwanted. But in the end you gave her a decent burial-even if she wan't a Cristian. Padre Duett is a bit embarrassed, but I've told him I don’t mind my name on the tombstone. I’ll be returning to Africa shortly, and when I die I shall have another tombstone there. Not everyone is lucky enough to have two tombstones! “

B1. True/False - (2)
State whether the following statements are true or false:
(i) The narrator wanted to be a doctor.
(ii) Mrs. Green counted herself lucky to have two tombstones.
(iii) The skeleton was varnished to preserve it for a longer time.
(iv) Mrs. Green was embarrased to see her name on the tombstone.

B2. Provide a different ending: (2)
Provide a different ending to the above given extract in about 50 words.


Read the passage given below and answer the questions that follow:

1

As a novelist and storyteller, I have always drawn upon my memories of places that I have known and lived in over the years. More than most writers, perhaps, I find myself drawing inspiration from the past — my childhood, adolescence, youth, early manhood ... But to talk of my early inspiration I must go back to my very beginnings, to the then small, princely state of Jamnagar, tucked away in the Gulf of Kutch. Here my father started a small palace school for princesses. I was there till the age of six, and I still treasure vivid memories of Jamnagar's beautiful palaces and sandy beaches.

2 Some of these landmarks are preserved for me in photographs taken by my father, which I have to this day. An old palace with pretty windows of coloured glass remained fixed in my memory and many years later gave me the story, “The Room of Many Colours”, which also inspired an episode in a TV serial called Ek Tha Rusty. I spent a memorable year and a half with him in New Delhi, then still a very new city — just the capital area designed by Edwin Lutyens and Connaught Place, with its gleaming new shops and restaurants and cinemas. I saw Laurel and Hardy films and devoured milkshakes at the Milk Bar, even as the Quit India Movement gathered momentum.
3 When I was seventeen, I was shipped off to the UK to “better my prospects” as my mother put it. Out of longing for India and the friends I had made in Dehra came my first novel — The Room on the Roof — featuring the life and loves of Rusty, my alter ego. In the 1950s everyone travelled by sea, as air services were still in their infancy. A passenger liner took about three weeks from Southampton to Bombay (now Mumbai). After docking in Bombay, I took a train to Dehra, where I stepped onto the platform of the small railway station and embarked on the hazardous journey of a freelance writer. Railway stations! Trains! Platforms! I knew as long as these were there I would never run out of stories.
4 I also looked for inspiration in tombs and monuments and the ever-expanding city, but did not find it, and my productivity dropped. Escape from Delhi had become a priority for me. I felt drawn to the hills above Dehra. On the outskirts of Mussoorie I found a small cottage, surrounded by oak and maple trees where the rent, thankfully, was nominal. :
5

I'm of the opinion that every writer needs a window. Preferably two Is the house, the room, the situation ... important for a writer? A good wordsmith should be able to work anywhere. But to me, the room you live in day after day is all-important. The stories and the poems float in through my window, float in from the magic mountains, and the words appear on the page without much effort on my part. Planet Earth belongs to me. And at night, the stars are almost within reach. 

1. On the basis of your understanding of the above passage, answer any four of the following questions in 30 - 40 words each:

  1. What does the writer remember about Jamnagar?
  2. How did he spend time in Delhi? 
  3. What was the inspiration for the first novel and why?
  4. What was the importance of trains and railway stations in his life? 
  5. What was the importance of a window in the writer’s life?

2. On the basis of your understanding of the above passage, fill in any two of the following blanks with appropriate words/phrases:

  1. He was shipped off to UK for ______. 
  2. Everyone travelled by sea because ______.
  3. The productivity dropped because ______.

3. Find out words/phrases from the passage that mean the same as the following. Attempt any two.

  1. gulped down/swallowed (para 2)
  2. early stage (para 3)
  3. attracted to (para 4)

Read the passage given below :

Globalization

Globalization is the way to open businesses, improve technological growth, economy, etc, at the international level for all countries. It is the way in which manufacturers and producers of the products or goods sell their products globally without any restriction. It provides huge profits to the businessmen as they get 1ow cost labor in poor countries easily. It provides a big opportunity for companies to„ deal with the worldwide market. 

Globalization helps to consider the whole world 'as a single market. Traders are extending their areas of business by treating the world as a global village. Earlier till the 1990s, there was a restriction on importing certain products that were already manufactured in India like agricultural products, engineering goods, food items, and toiletries. However, during the 1990s there was pressure from. the rich countries on the poor and developing countries to allow them to spread their businesses by opening their markets. In India, the globalization and liberalization process was started in 1991. 

After many years, globalization brought about a major revolution in the Indian market when multinational brands came to India and started delivering a wide range of quality products at cheap prices. Prices of good quality products came down because of the cutthroat competition in the market. 

Globalization and liberalization of the businesses in India have flooded the market with quality foreign products but have affected the local Indian industries adversely to a great extent resulting in job loss to poor and uneducated workers. Globalization has been a bonanza for the consumers, however, a loss to the small-scale Indian producers. 

Globalization has had some very positive effects on the Indian consumer in all sectors of society. It has affected the Indian students and education sector to a great extent by making study books and a lot of information available over the internet. The collaboration of foreign universities with Indian universities has brought about a huge change in the field of education.

Globalization of trade in the agricultural sector has brought varieties of quality seeds that have disease resistati8e; property. However, it is not good for the poor Indian farmers because the seeds and agricultural technologies are costly.

It has brought about a huge revolution in the employment sector by the spread of businesses like cottage, handloom, carpet, artisan carving, ceramic, jewelry, and glassware, etc

(a) What is globalization?

(b) Write any two advantages of globalization.

(c) What was the pressure from the rich countries in the 1990s?

(d) What is the effect of multinational brands entering the Indian market?

(e) How are the prices of quality products affected due to globalization?

(f) How have foreign products affected the local industry adversely?

(g) What has been the impact of globalization on Indian students?

(h) Why has globalization had a negative effect on the poor Indian farmer?

(i) How has the cottage industry benefited from globalization?


Read the passage given below.
Then all the windows of the grey wooden house (Miss Hilton used to live here. She expired last week.), were thrown open, a thing I had never seen before.
At the end of the day a sign was nailed on the mango tree: FOR SALE.
Nobody in the street knew Miss Hilton. While she lived, her front gate was always locked and no one ever saw her leave or saw anybody go in. So even if you wanted to, you couldn't feel sorry and say that you missed Miss Hilton.
When I think of her house I see just two colours. Grey and green. The green of the mango tree, the grey of the house, and the grey of the high iron fence that prevented you from getting at the mangoes.
If your cricket ball fell in Miss Hilton's courtyard you never got it back. It wasn't the mango season when Miss Hilton died. But we got back about ten or twelve of our cricket balls.
The house was sold and we were prepared to dislike the new owners ever before they came. I think we were a little worried. Already we had one resident of the street who kept on complaining about us to our parents. He complained that we played cricket on the pavment; and if we were not playing cricket he complained that we were making too much noise anyway.
One afternoon, when I came back from school Pal, said, "Is a man and a woman. She pretty pretty, but he ugly like hell". I didn't see much. The front gate was open, but the windows were shut again. I heard a dog barking in an angry way.
One thing was settled pretty quickly. Whoever these people were they would never be the sort of people to complain that we were making noise and disturbing their sleep.
A lot of noise came from the house that night. The radio was going at full volume until midnight when the radio station closed down. The dog was barking and the man was shouting. I didn't hear the woman.

On the basis of your understanding the above passage complete the following statements :

(a) Nobody went into Miss Hilton's house because her front __________.

(b) Her house had only two colours, (i) __________ and (ii) __________.

(c) High iron fence did not let the boys get __________.

(d) They never got it back if their __________ fell into her courtyard.

(e) The boys were ready to dislike the __________.

(f) One resident of the street always __________.

(g) New owners of Miss Hilton's house were (i) __________ and (ii) __________.

(h) A man was shouting, a dog was barking, only __________.


A. Read the following passage and do the given activities:-

A1. Answer in one word or two:- (02)

  1. The Queen of the spices.
  2. The areas of cultivation of the first type of cardamom.
  3. Anyone area of cultivation of the second type of cardamom
  4. The small variety of cardamom is known for-

Cardamom, the Queen of all spices, has a history as old as the human race. It is the dried fruit of a herbaceous perennial plant. Warm humid climate, loamy soil rich in organic matter, distributed rainfall and special cultivation and processing methods all combine to make Indian cardamom truly unique in aroma, flavour, size and it has a parrot green colour.

Two types of cardamom are produced in India. The first type is the large one, which has not much significance as it is not traded in the international market. It is cultivated in the North-eastern area of the country. The second type is produced in the Southern states and these are traded in the international market. These are mainly cultivated in Kerala, Tamil Nadu, and Karnataka. As per the international market rules, only 7 mm quality was previously traded in exchanges. But later, it relaxed its norms, and now 6 mm quality is also traded in the exchanges. Special to Indian taste buds, cardamom is not only unique to our land but also to our senses. The addition of this fragrant spice can add layers of taste to your tea, food, and overall dining experience.

The small variety is known for its exotic quality throughout the world. Traditional auction markets also exist for trading in small cardamom in the country.

A2. Provide information: Indian cardamom is said to be unique in aroma, flavor, size, and colour due to -- (02)

  1. ______
  2. ______
  3. ______
  4. ______

A3. Write the synonyms for the following from the passage :- (02)

  1. unusual
  2. pleasant smell
  3. importance
  4. holding moisture

A4. Do as directed:- (02)

  1. The first type is the large one, which has not much significance.
    (Identify the subordinate clause)
  2. Cardamom is not only unique to our land but also to our senses.
    (Rewrite the sentence using ‘as well as’)

A5. Indian food is incomplete without spices. State your view. (02)

B. Write a short summary of the passage given in above and suggest a suitable title. (05)


Read the following excerpt from a case study.

Impacts of Festivities on Ecology
5 Festivals are synonymous with celebration, ceremony and joy. However, festivals bring to the fore the flip side of celebrations – pollution – air, water, soil and noise. This led to the need of assessing the awareness level among people about ecological pollution during festivals. So, a study was conducted by scholars of an esteemed university in India. This study was titled Awareness Towards Impact of Festivals on Ecology.
10 There were two main objectives of the study. The first one was to assess the awareness level among people about ecological protection during festivities. Exploring solutions to bring awareness about celebrating festivals without harming ecology was the second objective. The method used to collect data was a simple questionnaire containing 6 questions, shared with 50 respondents across four selected districts of a state in the southern region of India.
15

The research began by understanding the socio-economic conditions of the respondents before sharing the questionnaire. Once the responses were received, the data collected were tabulated (Table 1), for analysis. 

Table-1: Awareness level among respondents

QUESTIONS YES % NO % CAN’T SAY%
1. Do you feel that bursting crackers is a must during festivities? 46 54 0
2. Do you think most people abuse environmental resources during the celebration of festivals? 72 28 0
3. Do you think that celebrations & festivities result in uniting people? 64 32 4
4. Do you enjoy bursting crackers for amusement? 68 32 0
5. Do you feel pressured to burst crackers during festivals as an expectation of your social status? 82 12 6
6. Are you aware of waste segregation & disposal guidelines for better ecology? 56 40 4
20 The study recommended the imposition of strict rules and regulations as opposed to a total ban on all festive activities which have a drastic impact on our environment. The researchers believed that such measures would help in harnessing some ill-effects that add to the growing pollution and suggested further studies be taken up across the country to assess awareness about ecological degradation.
25  The observations made in the study pointed to the environmental groups and eco-clubs fighting a losing battle due to city traffic issues, disposal of plastics, garbage dumping and all sorts of ecological degradation. The researchers stressed that the need of the hour is increasing awareness among people to reduce environmental pollution which can be facilitated by celebrating all festivals in an eco-friendly manner.

On the basis of your understanding of the passage, answer the questions given below.

  1. Why do the researchers call pollution the ‘flip side’ of festivals?
  2. Comment on the significance of the second objective of the study with reference to lines 7-12.
  3. Justify the researchers’ recommendation for limiting the drastic impact of festival pollution on the environment with reference to lines 16-21.
  4. Why do the researchers feel that environmental groups and eco-clubs are fighting a losing battle in the given scenario?
  5. Even though a larger number of people say ‘no’ to bursting crackers than those who say ‘yes’, festival pollution persists. How does evidence from table 1 support this statement?
  6. What purpose does the ‘Can’t Say’ column serve in the questionnaire (table 1)?

Read the following passage and answer the questions that follow:

(1) Hiking is a great source of pleasure to us besides being beneficial for health. Once we leave the crowded streets of a city and go out for a walking tour away from the mad world, we really feel free. The open air has a bracing effect on the mind. The congestion of the city, the uproar and tumult, the intolerable noise of traffic, the hectic daily routine, all these are forgotten and the mind is at ease. We then feel like running, leaping, singing and laughing. We travel merrily mile after mile in the company of friends and associates.
(2) Hiking takes us in the midst of nature. The sight of waterfalls, flowers, streams, trees and bushes is pleasing. A connect is established between us and nature. Various sounds of nature, like the murmur of a brook or the song of a bird, acquire a new meaning and significance of us.
(3) You enjoy the beauty of nature. Minute observations like a snake casting its slough, a mouse peeping out of its hole, a squirrel leaping about on the branches of a tree, a bird flying past as, all these are noticed and they arouse our interest. We have no business worries, no fear of the examination, no anxiety about the home. We have leisure to stand, to walk and talk. It is more thrilling and pleasurable to hike. in a mountainous region than in the plains. The excitement of climbing up to the top of a hill, the adventure of corning down a slope, the grandeur of sunset behind a mountain - All these sights. lend a rare charm and interest to our journey.
(4) We walk along a zigzag motor road or cut across a mountain path in search of adventure. We may have bright sunny weather or might get caught in a shower of rain. We may look below us into the yawning chasm or up at the mountain peak. The feeling of unlimited freedom makes our hearts leap with joy.
(5) Hiking is one of the healthiest sports. It ensure a complete escape from the urgent and busy activities of life and therefore gives solace to our brain. It regains its lost energy and is able to do twice as much work as before.
(6) The fresh air, beautiful mountains, majestic trees, chirping sound of birds make one's mind and soul at peace with nature.

Based on your understanding of the passage, answer the questions below:

  1. To go out for a walking tour is ______.     (1)
    1. to stroll.
    2. to ramble.
    3. to hike.
    4. to saunter.
  2. Why does the writer say that the mind is at ease when you hike?       (1)
    1. because hiking is an inexpensive activity.
    2. because it brings families together
    3. because of intolerable noise of traffic.
    4. because the depressing daily routine is forgotten.
  3. Complete the following with a phrase:      (1)
    The various sounds of nature acquire ______.
  4. Infer one reason for the following based on information in paragraph 2.     (1)
    A contact is established between us and nature.
  5. Complete the following analogy correctly with a word from paragraph 2.       (1)
    Aroma : cooking : fragrance : ______.
  6. Given one reason why it is a pleasure to hike in the mountains than in the plains.         (1)
    1. because observation is sharpened.
    2. because of the excitement of climbing up and adventure of coming down.
    3. because it is leisure to stand, to walk.
    4. because there are no worries.
  7. Hiking gives the brain, the rest it needs because ______.       (1)
    1. it is a short time activity.
    2. it is one of the heathiest sports.
    3. it makes up sleep peacefully.
    4. it is an escape from our busy schedule.
  8. List any two example of minute observations you make while on a hike.         (1)
  9. Supply one point to justify the following:        (1)
    Hiking gives us a feeling of unlimited joy.
  10. Substitute the word 'leap with joy' with one word similar in meaning in the following sentence from the passage.    (1)
    The feeling of unlimited freedom makes our hearts leap with joy.

Read the following text.

(1) In recent years, there has been a surge in both group and solo travel among young adults in India. A survey conducted among young adults aged 18-25 aimed to explore the reasons behind their travel preferences and recorded the percentage variation for 10 common points that influence travel choices.
(2) Among those who prefer solo travel, the most common reason cited was the desire for independence and freedom (58%), followed closely by the opportunity for introspection and self-discovery (52%). Additionally, solo travellers appreciated the ability to customize their itinerary to their preferences (44%) and the chance to meet new people on their own terms (36%).
(3) On the other hand, those who prefer group travel often cited the desire for socializing and making new friends (61%) as their primary reason. Group travel also provided a sense of security and safety in unfamiliar places (52%) and allowed for shared experiences and memories with others (48%). Additionally, group travellers enjoyed the convenience of having pre-planned itineraries and organized transportation (38%).
(4) Interestingly, both groups had similar levels of interest in exploring new cultures and trying new experiences (40% for solo travellers, 36% for group travellers). Similarly, both groups valued the opportunity to relax and escape from the stresses of everyday life (36% for solo travellers, 32% for group travellers).
(5) However, there were also some notable differences between the two groups. For example, solo travellers placed a higher priority on budget-friendly travel options (38%) compared to group travellers (24%). Conversely, group travellers were more likely to prioritize luxury and comfort during their travels (28%) compared to solo travellers (12%).
(6) Overall, the survey results suggest that both group and solo travel have their own unique advantages and appeal to different individuals, based on their preferences and priorities.

Answer the following questions, based on given passage.

  1. Infer two possible ways that the survey, mentioned in paragraph (1) could be beneficial. Answer in about 40 words.     (2)
  2. Which travel choice point of the survey would influence tour operators to incorporate group dinners, social events, and shared accommodations in their itinerary?    (1)
    1. Freedom to customise itinerary
    2. Luxury and comfort
    3. Security and safety
    4. Desire for making new friends
  3. What do the top choices in the survey, for travelling solo and in a group suggest about young adults?   (1)
  4. Identify the solo traveller from the following three travellers:      (1)
    1. Reshma- I don’t want to keep hunting for rickshaws or taxis. A pre-booked vehicle is perfect.
    2. Nawaz-I’m happy sharing a room in a hostel. I don’t need hotel accommodation.
    3. Deepak-I’m not worried about my well-being, even while exploring remote areas.
  5. Which of the following is an example of an opportunity for self-discovery, as mentioned in paragraph 2?      (1)
    1. Trying new cuisine
    2. Hiring a tour guide
    3. Purchasing local artifacts
    4. Advance booking travel tickets
  6. How might the differences in budget priorities between solo and group travellers impact the types of accommodations and activities offered by the travel industry in India?      (2)
  7. Complete the sentence appropriately. The similarities in the percentage of both solo and group travellers who are interested in exploring new cultures and trying new experiences may be due to ______.     (1)
  8. State TRUE or FALSE.    (1)
    The title, "Wanderlust: The Solo Travel Trend Among Young Adults in India", is appropriate for this passage.

Read the passage given below:

(1) Fast-Moving Consumer Goods (FMCG) are products that sell quickly at relatively low cost. FMCG is the fourth-largest sector in the Indian economy. There are three main segments in the sector – food and beverages, which accounts for 19% of the sector; healthcare, which accounts for 31% of the share; and household and personal care, which accounts for the remaining 50% share. The urban segment contributes to about 55% of the revenue share, while the rural segment accounts for 45%. Rise in rural consumption will drive the FMCG market. The Indian processed food market is projected to expand to US\[\$\] 470 billion by 2025, up from US\[\$\] 263 billion in 2019-20.
(2) The Indian FMCG industry grew by 16% in 2021, a 9-year high, despite nationwide lockdowns, supported by consumption-led growth and value expansion from higher product prices, particularly for staples. Real household spending is projected to increase 9.1% after 2021, after a decrease of 9.3% in 2020 due to the economic impact of the pandemic. Price increases across product categories will offset the impact of rising raw material prices, along with volume growth and a resurgence of demand for discretionary items.
(3) The FMCG sector has received good investments and support from the Government in the recent past. The sector witnessed healthy FDI inflows from April 2000-March 2022. Furthermore, as per the Union Budget 2022-23, a substantial amount has been allocated to the Department of Consumer Affairs, and an increased amount has been allocated to the Department of Food and Public Distribution. In 2021-22, the Government approved the Production-Linked Incentive Scheme for the Food Processing Industry (PLISFPI) with an outlay of a larger amount to help Indian brands of food products in the international markets.
(4) The Government's Production-Linked Incentive (PLI) Scheme gives companies a major opportunity to boost exports. The future outlook of the FMCG rural sector looks on track now. Rural consumption has increased, led by a combination of increasing income and higher aspiration levels. There is an increased demand for branded products in rural India. The growth of the organised sector in FMCG is expected to rise with an increased level of brand consciousness, augmented by the growth in modem retail.
Table. FMCG Products
1. Processed foods: Cheese products, cereals
2. Prepared meals: Ready-to-eat meals
3. Beverages: Bottled water, aerated drinks, and juices
4. Baked goods: Biscuits, bread
5. Fresh foods, frozen foods, and dry goods: Fruits, vegetables, milk, butter, frozen food, and nuts
6. Medicines: Aspirin, pain relievers, and over-the-counter medication that can be purchased without a prescription
7. Cleaning products: Baking soda, washing powder
8. Cosmetics and toiletries: Beauty products, soaps, toothpaste
9. Office supplies: Pens, pencils

Based on your understanding of the passage, answer the questions given below:

  1. Does the following statement agree with the information given in para 1? (1)
    Food and beverages segment dominates the Global FMCG market and is expected to retain its dominance.
    Select from the following:
    1. True - If the statement agrees with the information.
    2. False - If the statement contradicts the information.
    3. Not Given - If there is no information on this.
  2. What do you think gives opportunities to boost exports? (1)
  3. Select the option that displays the most likely reason for FMCG rural sector being on track. (1)
    1. FMCG sector has been unable to get investments from the government.
    2. PLI schemes don't reach the rural sector.
    3. Gross Merchandise Value (GMV) of the online grocery segment in India is expected to double in the next five years.
    4. There is a desire to buy branded products in the villages too.
  4. Complete the sentence based on the following statement: (1)
    The Indian FMCG industry grew by 16% in 2021, a 9-year high, despite nationwide lockdowns because ______.
  5. From the given pie chart, which segment of FMCG accounts for the maximum percentage of the sector? (1)
  6. Complete the given sentence by selecting the most appropriate option: (1)
    The combination of increasing income and higher aspiration levels in the rural areas has led to ______.
    1. the Government taking a direct interest
    2. the demand for branded products
    3. price increases across product categories
    4. the fall of supply in urban areas
  7. How is the Government trying to help Indian brands of food products in the international markets? (1)
  8. Complete the given sentence by selecting the most appropriate option: (1)
    The concluding paragraph of the passage makes a clear case ______.
    1. that the rural people also want branded products
    2. that the FMCG industry will not focus on brand consciousness
    3. for the role of data analytics in the FMCG industry
    4. for the Government's role by providing incentives
  9. What will be the impact of the increased level of brand consciousness? (1)
  10. Based on the reading of the passage, correct the following statement: (1)
    The urban segment contributes to about 45% of the revenue share, while the rural segment accounts for 55%.

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