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The following data about the sales and advertisement expenditure of a firms is given below (in ₹ Crores) Coefficient of correlation between sales and advertisement expenditure is 0.9.

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Question

The following data about the sales and advertisement expenditure of a firms is given below (in ₹ Crores)

  Sales Adv. Exp.
Mean 40 6
S.D. 10 1.5

Coefficient of correlation between sales and advertisement expenditure is 0.9.

Estimate the likely sales for a proposed advertisement expenditure of ₹ 10 crores.

Sum
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Solution

Let X = Sales,

Y = Advertisement expenditure

Given, `bar x = 40, bar y = 6, sigma_"X" = 10, sigma_"Y" = 1.5`, r = 0.9

`"b"_"XY" = "r" sigma_"X"/sigma_"Y" = 0.9 xx 10/1.5 = 6`

`"b"_"YX" = "r" sigma_"Y"/sigma_"X" = 0.9 xx 1.5/10 = 0.135`

The regression equation of X on Y is

`("X" - bar x) = "b"_"XY" ("Y" - bar y)`

∴ (X - 40) = 6(Y - 6)

∴ X - 40 = 6Y - 36

∴ X = 6Y - 36 + 40

∴ X = 6Y + 4

For Y = 10, we get

X = 6(10) + 4 = 60 + 4 = 64

∴ The likely sale is ₹ crores for a proposed advertisement expenditure of ₹ 10 crores.

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Properties of Regression Coefficients
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Chapter 3: Linear Regression - Exercise 3.2 [Page 48]

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