(English Medium) ICSE Class 10 - CISCE Question Bank Solutions

What is opportunity cost?

Distinguish between controllable and uncontrollable costs.

Distinguish between direct costs and indirect costs.

Distinguish between shut down cost and sunk cost.

Distinguish between Direct Labour cost and Indirect Labour cost.

Which type of advertising focuses on a particular product or brand or service of an enterprise?

Give an example of opportunity cost.

Societal concept of ______ is most popular in todays era.

Give two objectives of advertising.

Which function of management starts before production and continues even after sale?

______ philosophy suggests, that, the organisation should earn profit through volume of production.

Which marketing concept places importance to attract and persuade customers to buy the products?

A company must balance profits, consumer satisfaction and public welfare. Which stage of marketing emphasises on the given statement?

During the stage, from 1950-1960; marketers’ focus shifted from promotion to product improvement?

In this stage of marketing, the motto was to ‘Sell what can be produced’:

The activity involved in planning, pricing, promoting and distributing products and services is called?

Marketing was considered to be mere distribution in this stage of Marketing ______.

Briefly explain the term ‘Marketing Oriented Stage’.

Give two differences between the production oriented stage and product oriented stage of marketing.

“Today’s Market Concept is known as Consumer Oriented Concept”. Give a reason either for or against this statement.