Commerce (English Medium) Class 12 - CBSE Question Bank Solutions

Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.

The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables

Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering aftersales services.

Identify the element of marketing-mix discussed here.

How do the 'Company-related factors' affect the choice of channels of distribution? Explain

Explain the following function of marketing:

Standardisation

What is the societal concept of marketing?

List five shopping products purchased by you or your family during the last few months.

What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.

Distinguish between the product concept and production concept of marketing.

What is marketing concept? How does it help in the effective marketing of goods and services.

The term ‘market’ may be understood in which of the following contexts?

According to the modern marketing concept, which of the following statements is true?

With which element is the exchange mechanism related?

Marketing is called a ____________ process because it involves the interaction of buyers and sellers.

Which of the following statements is incorrect?

A person feeling hungry may get food by offering to give money or some other product or service in return to someone who is willing to accept the same for food. The important feature of marketing illustrated above is ______.

Explain the following function of marketing:

Grading

'Management is the process of getting things done.' State the meaning of the term 'process' used in this statement.

'Is Management concerned only with doing the right task, completing activities and achieving goals without taking into consideration the cost benefit?' Give reason in support of your answer.

Suman bought a box of cheese of a reputed brand from a local shopkeeper. On opening the box she found a piece of stone in the cheese. She reported the matter to the shopkeeper who forwarded her complaint to the concerned company. Within a week the representative of the company visited Suman's residence with an apology and as a replacement offered her a new cheese pack with four other varieties of cheese as compensation for the inconvenience to her.

State the consumer right which Suman exercised.

What is meant by 'Management'?