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Question
According to the modern marketing concept, which of the following statements is true?
Options
It refers to the group of people who do not have the ability but willingness to buy a particular product.
It refers to only the set of people who have the purchasing power to buy a particular product.
It refers to the set of actual and potential buyers for a product.
It refers only to the people who show interest in a particular product.
MCQ
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Solution
It refers to the set of actual and potential buyers for a product.
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