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Question
Within 3 years of its inception, Alpha Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. The social welfare activities were published in the regional newspaper which created liking of the consumers and society at large. Identify the component of promotion mixing described in the given lines.
Options
Advertising
Personal selling
Publicity
Sales promotion
MCQ
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Solution
Publicity
Explanation:
Alpha Limited created a positive image by participating in social welfare activities, and this was covered by newspapers. Since they didn’t pay for this media coverage, it’s publicity, unpaid and voluntary promotion by others.
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