Question

Keeping in view the recent trends of sales regression, Sanvi Limited has decided to offer a flat 15% discount on all its products. Identify the related function of marketing being described in the given lines.

Options

• Packaging and labelling

• Promotion

• Pricing

• Branding

Answer 1

Promotion

Explanation:

• A 15% discount is a sales promotion technique used to attract customers and boost sales during a downturn (sales regression).
• Although the price changes, it is done as a promotional tool, not as a permanent price change.
• Therefore, this falls under the promotion function in marketing.