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Assertion (A): Maggie (noodles) extended this brand name to introduce many of its new products such as Tomato Ketchup, soup, etc. Reason (R): Branding helps in advertising and display programmes. - Commerce

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Question

Assertion (A): Maggie (noodles) extended this brand name to introduce many of its new products such as Tomato Ketchup, soup, etc.

Reason (R): Branding helps in advertising and display programmes.

Options

  • Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A).

  • Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A).

  • Assertion (A) is True but Reason (R) is False.

  • Assertion (A) is False but Reason (R) is True.

MCQ
Assertion and Reasoning
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Solution

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A).

Explanation:

Both statements are true: Maggie extending its brand name is a brand extension, while branding supports advertising. However, branding’s role in advertising doesn’t directly explain the brand extension of Maggie.

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Chapter 14: Marketing Mix - MULTIPLE CHOICE QUESTIONS [Page 455]

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C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
MULTIPLE CHOICE QUESTIONS | Q 31. | Page 455
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