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Lakshay purchased a pack of crayons for his daughter from a nearby stationery shop. He noticed that the crayons were packed in a portable transparent plastic bag. - Commerce

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Question

Lakshay purchased a pack of crayons for his daughter from a nearby stationery shop. He noticed that the crayons were packed in a portable transparent plastic bag. Identify the level of packaging being described in the above lines.

Options

  • Primary package

  • Secondary packaging

  • Transportation packaging

  • None of the above

MCQ
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Solution

Primary package

Explanation:

  • The crayons are directly packed in a transparent plastic bag.
  • The primary packaging is the immediate packaging that holds the product directly.
  • In this case, the plastic bag is the first layer of packaging that directly encloses the crayons, so it is considered the primary package.
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Chapter 14: Marketing Mix - MULTIPLE CHOICE QUESTIONS [Page 455]

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C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
MULTIPLE CHOICE QUESTIONS | Q 28. | Page 455
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