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Guneet went to a shop and expressed her desire to buy a copper water bottle only from the prestige company. Identify the component related to branding being described in the above case. - Commerce

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Questions

Guneet went to a shop and expressed her desire to buy a copper water bottle only from the prestige company. Identify the component related to branding being described in the above case.

Gursimar went to a shop and expressed her desire to buy a copper water bottle only of Milton company. Identify the component related to branding being described in the above case.

Options

  • Trade mark

  • Generic name

  • Brand name

  • Brand mark

MCQ
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Solution

Brand name

shaalaa.com
Nature of Product
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Chapter 14: Marketing Mix - MULTIPLE CHOICE QUESTIONS [Page 455]

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C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
MULTIPLE CHOICE QUESTIONS | Q 27. | Page 455
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