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प्रश्न
Within 3 years of its inception, Alpha Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. The social welfare activities were published in the regional newspaper which created liking of the consumers and society at large. Identify the component of promotion mixing described in the given lines.
पर्याय
Advertising
Personal selling
Publicity
Sales promotion
MCQ
Advertisements
उत्तर
Publicity
Explanation:
Alpha Limited created a positive image by participating in social welfare activities, and this was covered by newspapers. Since they didn’t pay for this media coverage, it’s publicity, unpaid and voluntary promotion by others.
shaalaa.com
या प्रश्नात किंवा उत्तरात काही त्रुटी आहे का?
