Question

The term ‘Publicity’ refers to ______.

Options

• Conducting variety of programmes designed to promote or protect a company's image and its individual products.

• Favourable non-paid news presented in the mass media about a product or service.

• Short term incentives designed to encourage the buyers to make immediate purchase of a product or service.

• Impersonal form of communication which is paid for the marketers to promote some goods or service.

Answer 1

The term ‘Publicity’ refers to Favourable non-paid news presented in the mass media about a product or service.

Explanation:

Publicity is unpaid media coverage that highlights a product or service in a positive light to the audience.