हिंदी

The term ‘Publicity’ refers to ______. - Commerce

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प्रश्न

The term ‘Publicity’ refers to ______.

विकल्प

  • Conducting variety of programmes designed to promote or protect a company's image and its individual products.

  • Favourable non-paid news presented in the mass media about a product or service.

  • Short term incentives designed to encourage the buyers to make immediate purchase of a product or service.

  • Impersonal form of communication which is paid for the marketers to promote some goods or service.

MCQ
रिक्त स्थान भरें
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उत्तर

The term ‘Publicity’ refers to Favourable non-paid news presented in the mass media about a product or service.

Explanation:

Publicity is unpaid media coverage that highlights a product or service in a positive light to the audience.

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अध्याय 14: Marketing Mix - MULTIPLE CHOICE QUESTIONS [पृष्ठ ४५३]

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सी. बी. गुप्ता Commerce Volume 2 [English] Class 12 ISC
अध्याय 14 Marketing Mix
MULTIPLE CHOICE QUESTIONS | Q 17. | पृष्ठ ४५३
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