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Which channel of distribution is most expensive for the marketeer? (a) One-level, (b) Two-level, (c) Three-level, (d) Zero-level - Commerce

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Question

Which channel of distribution is most expensive for the marketeer?

Options

  • One-level

  • Two-level

  • Three-level

  • Zero-level

MCQ
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Solution

Zero-level

Explanation:

Zero-level means direct selling to customers without intermediaries, leading to higher costs for the marketer in reaching and serving each customer directly.

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Chapter 14: Marketing Mix - MULTIPLE CHOICE QUESTIONS [Page 453]

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C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
MULTIPLE CHOICE QUESTIONS | Q 16. | Page 453
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