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Which channel of distribution is most expensive for the marketeer? (a) One-level, (b) Two-level, (c) Three-level, (d) Zero-level

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Question

Which channel of distribution is most expensive for the marketeer?

Options

  • One-level

  • Two-level

  • Three-level

  • Zero-level

MCQ
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Solution

Zero-level

Explanation:

Zero-level means direct selling to customers without intermediaries, leading to higher costs for the marketer in reaching and serving each customer directly.

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Chapter 14: Marketing Mix - EXERCISES [Page 428]

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C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
EXERCISES | Q I. 14. | Page 428
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