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Question
Explain the four advantages of labelling.
Explain
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Solution
Various advantages of labelling are:
- A carefully designed label helps in attracting the customers and induces them to purchase the product.
- It avoids price variations by publishing the price on the label.
- It helps in identifying the product from among various products available in the market.
- It is a guarantee for the standard of the product. Hence, it raises the prestige of the product and of the manufacturer.
- It is a social service to customers, who very often do not know anything about the product’s characteristic features.
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Elements of Promotion Mix
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Chapter 14: Marketing Mix - EXERCISES [Page 442]
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