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Question
Discuss the features of good packaging.
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Solution
Packaging plays a vital role in the marketing success or failure of any product, particularly non-durable consumer products. It involves placing products in appropriate packages for customer delivery, storage, and transport.
A good package should have the following features :
- It should be convenient to handle and use. It should be easy to open and close.
- It should be safe and should be capable of protecting the product.
- It lends individuality and prestige to the product.
- A good package can grab attention, describe the product and encourage customers to buy it.
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