Question

Write a short note on the following:

Elements of Product Mix.

Answer 1

Elements of Product Mix are as follows:

1. Branding: Branding is the process of assigning a distinctive name or symbol to a product by which it is to be known and remembered.
2. Packaging: Packaging refers to covering, wrapping, crating, filling or compressing of goods to protect them from spoilage, breakage, leakage, etc.
3. Labelling: Labelling refers to designing the label and putting it on the package. A label is a small slip placed on the product to denote its nature, contents, ownership, destination, etc.