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प्रश्न
Explain the four advantages of labelling.
स्पष्ट कीजिए
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उत्तर
Various advantages of labelling are:
- A carefully designed label helps in attracting the customers and induces them to purchase the product.
- It avoids price variations by publishing the price on the label.
- It helps in identifying the product from among various products available in the market.
- It is a guarantee for the standard of the product. Hence, it raises the prestige of the product and of the manufacturer.
- It is a social service to customers, who very often do not know anything about the product’s characteristic features.
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Elements of Promotion Mix
क्या इस प्रश्न या उत्तर में कोई त्रुटि है?
अध्याय 14: Marketing Mix - EXERCISES [पृष्ठ ४४२]
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संबंधित प्रश्न
Discuss the role of ‘sales promotion’ as an element of promotion mix.
Answer the question.
Give three points of difference between a product and a service.
Discuss the features of good packaging.
Write a short note on the following:
Elements of Product Mix.
Give three differences between advertising and personal selling.
What is meant by the promotion mix? Briefly explain the elements of the promotion mix.
What is meant by service? Mention three features of service.
Read the case given below and answer the questions that follow:
| Pooja has started a small company that manufactures steel and aluminium rods used by construction firms. She has made a large capital investment in this venture and also hired an excellent sales team. Their marketing approach is to contact the buyers directly and explain the features of their product. They have a complete control over the distribution of their products. |
- Identify the type of product manufactured by Pooja's company.
- Briefly explain any two features of the product identified in subpart (i).
- State the channel of distribution used by the company in the above case.
- Identify and briefly discuss any three objectives of the element of Promotion Mix used by the Sales team in the above case.
Identify the element of Promotion Mix used in the image shown below.
