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प्रश्न
Write a short note on the following:
Meaning of Product Mix.
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उत्तर
The product mix refers to the total assortment of products and services that a company offers to its customers. It includes all product lines and individual products that the company sells. The product mix reflects the company’s strategies to meet the diverse needs of its target market.
For example, a company like Hindustan Unilever offers a wide range of products in different categories, such as soaps, shampoos, detergents, and food items. The product mix includes the width (number of product lines), length (total number of items), depth (variations within each product line), and consistency (how closely related the product lines are).
A well-managed product mix helps a company meet customer needs, respond to competition, and maximise profitability.
