Question

Explain Product advertising.

Answer 1

1. The main objective of product advertising is to promote the sale or reputation of a particular product, brand or service. It is sponsored by manufacturers, traders and other organisations to promote the uses, features, benefits and image of their products and services.
2. Product advertising may be further sub-divided into direct action and indirect action advertising. Direct action advertising aims to seek a quick response or action to the advertisement. For example, a departmental store may give an advertisement in a local newspaper stressing this month's special arrivals. Indirect action advertising is designed to create a favourable attitude towards the advertised product over a long period of time.