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Question
Explain Concept advertising by stating an example of it.
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Solution
Concept advertising: This is also known as ‘primary demand advertising’ or ‘pioneering advertising’. Its purpose is to stimulate demand for a new type of product. An advertisement designed to change the lifestyle of people is concept advertising.
For example: ‘a diamond is forever’ seeks to promote diamond jewellery as a concept.
RELATED QUESTIONS
Pioneer advertising is also known as ______.
Explain Institutional advertising by stating an example of it.
What is ‘concept advertising’?
Write a short note on persuasive advertising.
State one difference between institutional advertising and product advertising.
Write a short note on types of advertising.
Explain Product advertising.
Explain Informative advertising.
Distinguish between institutional and informative advertising.
Enumerate various types of advertising.
