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Question
Explain Institutional advertising by stating an example of it.
Explain
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Solution
Institutional Advertising: The aim of this type of advertising is to build a favourable image of the organisation rather than to promote the sale of the product.
For example: Ex-Advertisement of colleges.
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Types of Advertising
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Chapter 3: Advertising and Brand Promotion - EXERCISES [Page 59]
RELATED QUESTIONS
What is ‘concept advertising’?
Distinguish between persuasive and informative advertising.
Write a short note on persuasive advertising.
Write a short note on types of advertising.
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Explain Product advertising.
Explain Informative advertising.
Distinguish between institutional and informative advertising.
Enumerate various types of advertising.
Explain Concept advertising by stating an example of it.
