Question

A key objective of personal selling is to maximize the sales volume in the shortest possible time.

Options

• True

• False

Answer 1

False

Explanation:

The primary objective of personal selling is to establish long-term, trusting relationships with consumers by knowing their unique requirements and providing specialised solutions. Unlike aggressive marketing strategies geared toward short-term sales volume, personal selling prioritises customer satisfaction and relationship marketing, resulting in repeat business and long-term growth above quick, high-volume transactions.