Question

With reference to Macro environment, select the odd one out.

Options

• Changes in technology

• Labour mobility to urban areas

• Political unrest

• Suppliers of raw materials

Answer 1

Suppliers of raw materials

Explanation:

The macro environment includes broad external forces that affect all businesses, such as technological changes, social trends (like labour mobility), and political conditions (like unrest). These are uncontrollable and affect the entire economy.
On the other hand, suppliers of raw materials belong to the micro environment, as they are part of the immediate business environment that directly interacts with the firm.