English

Which Picture will Make You More Eager to Buy a Laptop – Picture A, or Picture B ? Why?

Advertisements
Advertisements

Question

This illustration compares two different endorsers (Picture A: a businessman in a suit, and Picture B: a school student) delivering the exact same advertising pitch for a laptop.

Which Picture will Make You More Eager to Buy a Laptop - Picture A, or Picture B ? Why?

Short Answer
Advertisements

Solution

It depends on the intended buyers. Adults planning to buy a laptop may find Picture A more convincing because a businessman may seem knowledgeable and credible. School students may respond more positively to Picture B because they may relate more to another student. The source’s credibility and attractiveness to the audience influence how persuasive the message is.

shaalaa.com
  Is there an error in this question or solution?
Chapter 6: Attitude and Social Cognition - Intext Questions [Page 113]

APPEARS IN

NCERT Psychology [English] Class 12
Chapter 6 Attitude and Social Cognition
Intext Questions | Q 1. | Page 113
Share
Notifications

Englishहिंदीमराठी


      Forgot password?
Use app×