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Face-to-face Interaction versus Media Transmission. Which one works better? Why?

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Question

Face-to-face Interaction versus Media Transmission," contrasts a healthcare worker speaking directly to rural villagers on the left with a group listening to the same message via a radio on the right.

Face-to-face Interaction versus Media Transmission. Which one works better? Why?

Short Answer
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Solution

Face-to-face interaction usually works better for changing attitudes because people can communicate directly, ask questions and receive immediate responses. A healthcare worker can also explain the message in a way that addresses villagers’ concerns. Radio can reach many people, but it is not a complete substitute for direct interaction.

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Chapter 6: Attitude and Social Cognition - Intext Questions [Page 114]

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NCERT Psychology [English] Class 12
Chapter 6 Attitude and Social Cognition
Intext Questions | Q 2. | Page 114
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