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What is horizontal communication? - Business Studies

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What is horizontal communication?

Explain horizontal communication.

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Solution

The exchange of ideas and information between individuals and departments operating at the same level of authority (peers) is referred to as horizontal communication. It involves communication between people and groups with similar status or position. The marketing and manufacturing departments, for instance, might communicate. One of the most commonly used channels is horizontal or lateral communication. Ensuring reciprocal cooperation and coordination between peers and interdependent work units is the primary goal of horizontal communication.

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Chapter 14: Business Communication - EXERCISES [Page 207]

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Goyal Brothers Prakashan Business Studies [English] Class 12 ISC
Chapter 14 Business Communication
EXERCISES | Q II. 12. | Page 207
Goyal Brothers Prakashan Business Studies [English] Class 12 ISC
Chapter 14 Business Communication
QUESTION BANK | Q 10. | Page 209
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