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What is horizontal communication? - Business Studies

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प्रश्न

What is horizontal communication?

Explain horizontal communication.

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उत्तर

The exchange of ideas and information between individuals and departments operating at the same level of authority (peers) is referred to as horizontal communication. It involves communication between people and groups with similar status or position. The marketing and manufacturing departments, for instance, might communicate. One of the most commonly used channels is horizontal or lateral communication. Ensuring reciprocal cooperation and coordination between peers and interdependent work units is the primary goal of horizontal communication.

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पाठ 14: Business Communication - EXERCISES [पृष्ठ २०७]

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गोयल ब्रदर्स प्रकाशन Business Studies [English] Class 12 ISC
पाठ 14 Business Communication
EXERCISES | Q II. 12. | पृष्ठ २०७
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पाठ 14 Business Communication
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