Question

What do you understand by the term fashion merchandising?

Answer 1

• Fashion merchandising is the process of planning, developing, promoting, and selling fashion products according to the needs, preferences, and demands of consumers. It involves managing various activities from the creation of a fashion product to its final sale in the market.
• A fashion merchandiser works as a link between designers, manufacturers, retailers, and consumers. The merchandiser studies consumer preferences, analyses fashion trends, selects suitable fabrics, colours, and designs, and helps in deciding the quantity, pricing, and marketing strategies of fashion products.
• The major activities involved in fashion merchandising include fashion forecasting, product planning, sourcing of materials, production coordination, advertising, promotion, and distribution. It ensures that the right product is available at the right time, place, and price.