Question

Identify and explain the various stages of fashion cycle.

Answer 1

1. Introduction Stage: In this stage, a new fashion is introduced by designers or fashion houses. It is usually expensive and is accepted by a small group of consumers who are willing to try new styles.
2. Rise Stage: During this stage, the fashion gains popularity, and more people start accepting and wearing it. The production increases, and the style becomes available at different price levels.
3. Peak Stage: This is the stage when the fashion reaches maximum popularity. It is widely accepted by consumers and is available in many markets.
4. Decline Stage: At this stage, the popularity of the fashion decreases as consumers become interested in new trends. Demand and sales of the fashion item start reducing.
5. Obsolescence Stage: In this final stage, the fashion is no longer preferred by consumers and disappears from the market. Sometimes, old fashions may return after some time with new changes and modifications.