Question

Describe various levels of merchandising?

Answer 1

1. Production Merchandising: It deals with the planning and production of fashion products. It includes selecting fabrics, colours, designs, arranging production; maintaining quality; and ensuring that products are made according to market requirements.
2. Wholesale Merchandising: Wholesale merchandising involves buying fashion products in bulk from manufacturers and supplying them to retailers. Wholesalers study market demands and help in the distribution of products.
3. Retail Merchandising: Retail merchandising focuses on selling products directly to consumers. It includes product selection, pricing, display, promotion, inventory control, and customer service.
4. Export Merchandising: Export merchandising involves producing and selling fashion products in international markets. It includes understanding global trends, customer requirements, quality standards, and managing export orders.