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Maharashtra State BoardSSC (English Medium) 10th Standard

Nicholas Chorier is Not Your Usual Photographer. He is a Kite Aerial Photographer. He Uses a Kite to Hoist His Camera into the Skies and Clicks Photographs While the Camera Dangles Precariously Mid – Air.

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Question

Nicholas chorier is not your usual photographer. He is a kite aerial photographer. He uses a kite to hoist his camera into the skies and clicks photographs while the camera dangles precariously mid – air.
As a teenager, Nicholas had two passions – photography and kite flying. During’ a trip to India to make a photo report on kite making, he learnt about this unique style of photography. Fascinated, he literally tied his two hobbies together for a living.
Nicholas learnt to make a strong modelled on the Japanese kites, Rokkaku that could endure harsh winds. A novice in his chosen field, he then set out to train himself. Today he is one of the most well – known aerial photographers in the world.
The technique is to tie a cradle containing the photography equipment to the string of the kite and then fly it, thus launching the camera into air. From the ground, Nicholas manipulates the angles of the camera with a remote. An air – to – ground video link enables him to see the view from the kite’s vantage point. Once satisfied with the frame, he clicks a picture.
However, the job does have its pitfalls too. Once, his kite disappeared in the Yamuna river, with his expensive camera in tow.
He is especially fond of India, having made a couple of trips and taken many spectacular photos. “India is too vast and beautiful a country to be captured through the lenses in one life” he says.
He recently released a book, Kite’s Eye View: India between Earth and sky. Though it includes photographs of oft takes sites like the Taj Mahal, it shows them from a totally different perspective.

(1) What were Nicholas’s two passions?
(2) How does Nicholas take aerial photographs?
(3) What is ‘Rokkaku’?
(4)
    (a) Pick out words from the passage which mean :
        (i) To tolerate
        (ii) Costly
    (b) Nicholas has two passions. [Start the sentence with ‘Nicholas was …….using the adjective form of passion]
   (a) India is too vast a country to be captured through the lenses. [Remove too ………. And rewrite]      (b) Nicholas learnt to make strong kites. [Rewrite using past perfect tense]
(6) What risks do aerial photographers face?

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Solution

(1) Nicholas’s two passions were photography and kite flying.
(2) Nicholas uses a kite to hoist his camera into the skies, manipulates the angles from the ground and clicks pictures with the camera dangling in mid-air.
(3) A ‘Rokkaku’ is a Japanese kite.
(4) (a) (i) to tolerate: to endure
          (ii) costly: expensive
     (b) Nicholas was passionate about two things.
(5) (a) India is such a vast country that it cannot be captured through the lenses.
     (b) Nicholas had learnt to make strong kites.
(6) Aerial photographers face the risk of their expensive equipments being damaged. Since they are tied on the strings of kites, they run a risk of falling from a great height.

shaalaa.com
Unseen Passage Comprehension
  Is there an error in this question or solution?
2010-2011 (March)

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RELATED QUESTIONS

Look at the balloons. Which are the qualities inculcated in the author by her teacher? Write them. (2)

Sister Monica, however, wasn't quite as lenient as that, and spent most of the time telling me about the importance of regularity and hard work. She made me realise that success is, like genius, 99 per cent perspiration and 1 per cent inspiration. It's a lesson that has stood me in good stead.
The teachers I'm most grateful to, though, are not those who have taught me the most, but those who have simply been friends to me, believed me and believed in me. Prominent among them is Sudha Ramasubramanium-Rambo, as we used to call her. I didn't know her too well. She taught me in college, and apart from being incredible in class unless one missed class, she also believed that I actualIy had a Problem when I developed an injury (which several doctors found difficult to diagnose). Despite my missing an exam-the HSC, of all exams- she was the only person who told me to concentrate on my health and assured me that I could take the exam off the top of my head any time I wanted to.
I'm not even certain she remembers it, but at the time, it felt like one of the only rays of hope in an extremely dark tunnel. Perhaps few teachers realize how far their influence extends or how much of a difference their actions and words can make. A number of my teachers have unfortunately taught me kindness and tolerance and patience by being precisely the opposite, and quite obviously, they aren't the people I like to think about. But many of my teachers have been extraordinary people, who have not only taught me in class but also helped mould me and my character in every other way. I only hope that I live up to what their endeavors were undoubtedly mean to create.

B2.Answer
(1) What kind of teachers are disliked by the author?                                                                (1)
(2) What was Sudha Ramasubramanium's advice to the author when she was going to miss her HSC exam. ?                                                                                                                                 (1)

B3. Match :
Match the words with their appropriate meanings :                                                                     (2)

‘A’ ‘B’
(i) Prominent (a) Treatment
(ii) Incredible (b) Natural
(iii) Diagnose (c) Unbelievable
(iv) Endeavours (d) Noticeable
  (e) Efforts
  (f) Identify a disease

B.4(i) ‘Wh question’
She made me realize that success is, like genius.                                                                  (1)
(Frame a ‘Wh’ question to get the underlined part as an answer)

(ii) She taught me in college.                                                                                                (1)
(Begin the sentence with ‘I’ and rewrite).

B5. Personal Response
Do you agree that a teacher should also be your good friend? Justify your answer.                    (2)


One of the greatest advances in modern technology has been the invention of computers. They are widely used in industries and in universities. Now there is hardly any sphere of human life where computers have not been pressed into service of man. We are heading fast towards the day when a computer will be as much part of man's daily life as a telephone or a calculator.

Computers are capable of doing extremely complicated work in all branches of learning. They can solve the most complex mathematical problems or put thousands of unrelated facts in order. These machines can be put to varied uses. For instance, they can provide information on the best way to prevent traffic jams. This whole process by which machines can be used to work for us has been called 'automation'. In the future 'automation' may enable human beings to enjoy more leisure than they do today. The coming of automation is bound to have important social consequences.

Some years ago an expert on automation, Sir Leon Bagrit, pointed out that it was a mistake to believe that these machines could 'think'. There is no possibility that human beings will be "controlled by machines". Though computers are capable of learning from their mistakes and improving on their performance, they need detailed instructions from human beings to operate. They can never, as it were, lead independent lives or "rule the world" by making decisions of their own.

Sir Leon said that in future, computers would be developed which would be small enough to carry in the pocket. Ordinary people would then be able to use them to obtain valuable information. Computers could be plugged into a national network and be used like radios. For instance, people going on holiday could be informed about weather conditions. Car drivers can be given alternative routes when there are traffic jams. It will also be possible to make tiny translating machines. This will enable people who do not share a common language to talk to each other without any difficulty or to read foreign publications.

a) What is the greatest advancement in modern technology?

b) What complicated works are computers capable of doing?

c) Write one use of computers.

d) Explain automation.

e) Why can't computers lead independent lives or rule the world?

f) How would computers as translating machines help people? 

g) What was the prediction of Sir Leon about computers in the future?

h) How can computers help people going on holiday?


Read the passage given below and answer the questions that follow:           

The most alarming of man’s assaults upon the environment is the contamination of air, earth, rivers, and sea with lethal materials. This pollution is for the most part irrevocable; the chain of evil it initiates is for the most part irreversible. In this contamination of the environment, chemicals are the sinister partners of radiation in changing the very nature of the world; radiation released through nuclear explosions into the air, comes to the earth in rain, lodges into the soil, enters the grass or corn, or wheat grown there and reaches the bones of a human being, there to remain until his death. Similarly, chemicals sprayed on crops lie long in soil, entering living organisms, passing from one to another in a chain of poisoning and death. Or they pass by underground streams until they emerge and combine into new forms that kill vegetation, sicken cattle, and harm those who drink from once pure wells.

It took hundreds of millions of years to produce the life that now inhabits the earth and reached a stage of adjustment and balance with its surroundings. The environment contained elements that were hostile as well as supporting. Even within the light of the sun, there were short wave radiations with power to injure. Given time, life has adjusted and a balance reached. For time is the essential ingredient, but in the modern world is no time.

The rapidity of change and the speed with which new situations are created follow the heedless pace of man rather than the deliberate pace of nature. Radiation is no longer the bombardment of cosmic rays; it is now the unnatural creation of man’s tampering with the atom. The chemicals to which life is asked to make adjustments are no longer merely calcium and silica and copper and all the rest of the minerals washed out of the rocks and carried in the rivers to the sea; they are the synthetic creations of man’s inventive mind, brewed in his laboratories, and having no counterparts in nature.

(a) On the basis of your understanding of the above passage make notes on it using headings and sub-headings. Use recognizable abbreviations (wherever necessary-minimum four) and a format you consider suitable. Also supply a title to it.

(b) Write a summary of the passage in about 80 words


Read the following extract and answer the questions given below:

I was 33 at the time, a doctor in the West End of London. I had been lucky in advancing through several arduous Welsh mining assistantships to my own practice - acquired on the installment plan from a dear old family physician who, at our first interview, gazed at my cracked boots and frayed cuffs and trusted me.
I think I wasn't a bad doctor. My patients seemed to like me - not only the nice old ladies with nothing wrong with them, who lived near the park and paid handsomely for my cheerful bedside manner but the cabbies, porters, and deadbeats in the mews and backstreets of Bayswater, who paid nothing and often had a great deal wrong with them.
Yet there was something-though I treated everything that came my way, read all the medical journals, attended scientific meetings, and even found time to take complex postgraduate diplomas-I wasn't quite sure of myself. I didn't stick at anything for long. I had successive ideas of specializing in dermatology, in aural surgery, in pediatrics, but discarded them all. While I worked all day and half of most nights, I really lacked perseverance, stability.
One day I developed indigestion. After resisting my wife's entreaties for several weeks, I went casually to consult a friendly colleague. I expected a bottle of bismuth and an invitation to a bridge. I received instead of the shock of my life: a sentence to six months’ complete rest in the country on a milk diet. I had a gastric ulcer.
Questions :
(1) What makes the writer think that he was a good doctor?
(2) What sort of patients did the doctor have?
(3) What were the reasons for the doctor's indigestion?
(4) “A doctor should have a pleasing personality and good manners.” Do you agree? Explain.
(5) Rewrite the following sentences in the ways instructed:
(i) A dear old family physician gazed at my cracked boots and frayed cuffs. (Rewrite the sentence using not only...... but also.)
(ii) I didn't stick at anything for long. (Rewrite the sentence as a rhetorical question.)
(iii) I had successive ideas of specializing in dermatology, in aural Surgery, in pediatrics, but discarded them all. (Rewrite the sentence using Though.)
(6) Find out from the extract the words which mean the following:
(i) serious requests
(ii) unsewn

Read the following extract and answer the questions given below :

Reuben arrived at the factory. The sack buyer was about to lock up.
"Mister! Please don't close up yet." The man turned and saw Reuben, dirty and sweat-stained.
"Come back tomorrow, boy."
"Please, Mister. I have to sell the sacks now-please." The man heard a tremor in Reuben's voice and could tell he was close to tears.
"Why do you need this money so badly?"
"It's a secret."
The man took the sacks, reached into his pocket and put four nickels into Reuben's hand. Reuben murmured a quiet thank-you and ran home.
Then, clutching the tin can, he headed for the store.
"I have the money" he solemnly told the owner, pouring his coins onto the counter.
The man went to the window and retrieved Reuben's treasure. He wiped the dust off and gently wrapped it in brown paper. Then he placed the parcel in Reuben's hands.
Racing home, Reuben burst through the front door. His mother was scrubbing the kitchen range. "Here Mum!Here!" Reuben exclaimed as he ran to her side. He placed a small box in her work-roughened hand.
She unwrapped it carefully, to save the paper. A blue-velvet jewel box appeared. Dora lifted the did, tears beginning to blur her vision.
In gold tettering on a small, almond-shaped brooch was the word 'Mother'
It was Mother's Day, 1946
Dora had never received such a gift; she had no finery except her wedding ring. Speechless, she smiled radiantly and gathered her son into her arms.

(1) Why did Reuben insist on the sack buyer to buy his sacks that day only?
(2) How did the mother react when Reuben gave her the gift?
(3) In what way was Reuben's gift special to his mother?
(4) What do you plan to do on Mother's Day?
(5) Rewrite the following sentences in the ways instructed :
(i) I have to sell the sacks.
(Rewrite it replacing the underlined part with the modal auxiliary showing 'compulsion'.)
(ii) She smiled radiantly and gathered her son into her arms. (Use 'As soon as'.)
(iii) She unwrapped it carefully.
(Rewrite the sentences using the noun form of the underlined word.)
(6) Find out the words/phrases from the extract which mean:
(i) showing joy (ii) got back


A Read the first activity, read the extract and then do all the activities :

A1. Complete :

Complete the following sentences :

(1) The two organizations that conducted the research to develop a smartphone-based optical bio-sensor are _______ and __________ .

(2) The _________ and _________ methods were used in the research instead of the differential method.

Urea is a major product of nitrogen metabolism in humans. It is eliminated from the body mainly by the kidneys through urine. Urea levels in body fluids, such as blood and saliva, rise drastically under certain kidney dysfunctions. Heart failure, hypovolemic shock, gastrointestinal bleeding, and severe infections can also lead to a rise. Thus urea in blood and saliva provides key information on renal function and helps diagnose various disorders.

Most methods for estimating urea in body fluids are based on colorimetry. These methods are time-consuming and involve painful blood extraction. Collecting saliva is non-evasive and research has correlated salivary and blood urea levels.

Recently scientists from the IIT-D and the AIIMS, New Delhi successfully developed a smartphone-based optical biosensor to detect urea in saliva. To fabricate the sensor, they directly immobilised the urease enzyme with a pH indicator on a filter paper-based strip. As a response to the urea on saliva, the paper strip changes colour. The red, green and blue levels help measure urea concentration.

The scientists used the slope method, sensor response change per unit time, instead of the differential method, the difference in sensor response between two-time intervals, to increase sensitivity and eliminate interference by variations in ambient light.

The team clinically validated spiked saliva samples and samples from healthy volunteers.

The smartphone application with paper strip can even be operated by non-professional with limited training. This saves time and cost spent on bulky spectroscopic procedures. The report can revolutionise the medical screening of large populations. And such mass screening of diseases would boost national health.

A2. Complete the following sentence using the correct alternatives from those given below :

Two objectives to conduct the research are ___________ .

(i) The colorimetry method used to estimate urea in body fluids consumes more time.

(ii) Information obtained from the presence of urea in blood and saliva is not helpful to diagnose various diseases.

(iii) Collecting samples of saliva is a non-invasive procedure.

(iv) Blood extraction is the easiest and less painful exercise.

A3. Write two benefits of the smartphone-based optical biosensor.

A4. Find out similar-meaning words from the extract for the following words :

(1) specimen (2) extremely (3) focus (4) remove

A5. Personal Response : 

'Research revolutionises the lifestyle of people in all spheres of life'-

Do you agree? Explain with an example in about 25 words.

A6. Grammar :
Rewrite the following sentences in the ways instructed :

(1) These methods are time consuming and painful.
(Rewrite the sentence using 'as well as'.)

(2) The smartphone application with paper-strip can be operated.
(Begin the sentence with 'They  ___ .) 

(B) Summerise the above extract with the help of the points given and suggest a suitable title::
Research by the organisations - methods adopted - reasons for the research - advantages.


Read the following extract and answer the questions given
below:

So what is a city? It's a dense amalgamation of buildings and people. A city must provide equity and also be sustainable. As an architect who has been closely connected with Delhi and its planning, my wish list is more about the direction we need to take
so that future generations don't end up living in chaotic dysfunctional cities.

The first requirement for a city is a pragmatic plan. Many of our cities such as Delhi and Bhubaneshwar and even Port Blair in the Andamans have reasonably good master plans. Many also have City Development Plans which have been made an essential
requirement to draw funds from the government's Urban Renewal Programme (JNNURM). But they should be updated frequently based on the changing needs of its people.

And let's not forget its citizens-they need to be more proactively involved when evolving master plans. But often, there's a lack of planning and inadequate implementation systems. This applies to all essential components of city-streets, public transport system, traffic management, affordable housing, cars and parking, drainage, water supply, sewerage, and garbage. Any deficiency in these will lead to poor quality cities which won't be able to handle the pressure of increased population and changing needs.
The second requirement of a good city is good social infrastructure such as parks and places for leisure such as river and sea fronts. It needs to preserve and protect its heritage.

(1) What does a city require to emerge as a good city?

(2) What is the second requirement of a good city?

(3) What are the basic requirements to draw funds from the government's-Urban Renewal programme (JNNURM)?

(4) What suggestions will you give to make your city ideal?

(5) Rewrite the following sentences in the ways instructed:

(i) It's a dense amalgamation of buildings and people.
(Rewrite it using 'as well as'.)
(ii) A city must provide equity and also be sustainable.
(Rewrite it using another modal auxiliary showing "advice".)
(iii) The first requirement for a city is a pragmatic plan.
(Frame a 'Wh' ·question to get the underlined part as an answer.)

(6) Match the words in column 'A' with their meaning in 'B':

Column A Column B
1 pragmatic 1 blend
2 amalgamation 2 fantastic
  3 realistic
  4 ancient

Read the passage given below:

(1) Ratan, a global brand in Dairy products, works on a business model popularly known as, 'The Ratan Model'. This model aims to provide value for money to the customers and protect the interests of farmers simultaneously.
(2) The Ratan model is a three-tiered structure that is implemented in its Dairy production: Firstly, Ratan acts as a direct link between milk producers and consumers that removes the middlemen. Secondly, farmers (milk producers) control procurement, processing and marketing. Thirdly, it is a professionally managed organization.
(3) One can understand the Ratan Model better by taking cognizance of 'Ratan's Target Audience', where it has targeted the mass market of India with no premium offerings and works on providing the best quality products at affordable prices.
(4) So Ratan formulates its pricing policy on the low cost price strategy which has attracted a lot of customers in the past and it continues to do so.
(5) Another stance used by Ratan's Target Audience is based on customer-wise targeting and industry wise targeting. This strategy divides the target audience on the following two bases :
(6)
Segment wise break down of Customer -
Based Target Audience
Customers Ratan products
Kids Chocolate, Ratan cool, Ratan milk.
Youth Ratan Pizza Cheese, Cheese spread,
Health Conscious Ratan Shakti, Ratan Lite, Butter.

The above table showcases how Ratan has a diversified customer base.

(7) Industry Based Target Audience: Ratan has segmented milk for various industries such as ice-cream manufacturers, restaurants, coffee shops, and many similar industries. Further, it has segmented butter, ghee and cheese for bakeries, snack retailers, confectioneries, and many more.
(8) The target audience study tells us that Ratan has a strong presence in both Business to Business and Businessto-Customers.
(9) Ratan's marketing campaigns and strategies are implemented in a very attractive way. For example, the story of the 'Ratan Girl' is a popular 'ad' icon. It is a hand drawn cartoon of a young girl.

Based on your understanding of the passage answer any Six out of the Seven questions given below:

  1. What does 'The Ratan Model' aim at?
  2. In dairy production how many tiers are there?
  3. Ratan acts as a direct link...? Explain.
  4. "Ratan Target audience is described as a diversified market. Explain with reference to the given table.
  5. Name the two basis on which Ratan divides the target audience.
  6. In which two spheres does Ratan have a strong presence?
  7. Which is the most loved ad icon of Ratan?

Read the passage given below:

  1. Starting Monday, the country's low-cost Mars mission with the red planet for an extended period will enter the "blackout" phase snapping communication with the satellite. From June 8 to 22 the Sun will block Mars from the Earth snapping communication with the satellite.
  2. A senior Indian Space Research Organisation official said. "This will be for the first time that there will be a communication break for such a long period of about 15 days. During this period, there will be no communication with the satellite", he added.
  3. Expressing confidence about regaining control over the satellite once the blackout phase is over, he said, "the scenario has been tested and the line of communication will be established." The spacecraft's life has been extended for another six months in March due to surplus fuel.
  4. Stating that the spacecraft has been "configured" for the blackout, the ISRO official said, "we are not sending any commands to the spacecraft now, till 8th June few hours of signals will be sent by the spacecraft that will be for about two to three hours per day". In May next year, the mission will have to go through a similar phase once again, if there is another extension of mission life when the Earth will come between the Sun and Mars.
  5. Scripting space history, India on September 24 last successfully placed its low-cost Mars spacecraft in orbit around the red planet in its very first attempt, breaking into an elite club of three countries.
  1. Infer one reason for the following based on information in paragraph 1.  (1)
    The 'blackout' phase is significant ______.
  2. Choose the appropriate option to fill in the blank.    (1)
    From paragraph 1 & 2, we can infer that there will be ______.
    1. no communication with the people.
    2. blackout phase.
    3. satellite will get no communication.
    4. the moon will block the earth.
    5. the communication break will be for 15 days.
    1. 1, 2 & 3
    2. 1, 3 & 4
    3. 2, 3 & 5
    4. 3, 4 & 5
  3. The communication with the satellite will break for approximately ______ days.    (1)
    1. 10
    2. 15
    3. 20
    4. 25
  4. Complete the following analogy correctly with a word/phrase from paragraph 2:     (1)
    aroma : cooking : : ______ : space research
    (Clue - just like aroma is integral to cooking, similarly __ is/are integral to space research.)
  5. According to ISRO official till 8th July, when Sun will block Mars, ______ signal/signals per day will be sent to the spacecraft.     (1)
    1. no
    2. considerable
    3. indefinite
    4. only for few
  6. Select the correct option to complete the following sentence:    (1)
    The ISRO officials are ______ about their control over the spacecraft after the blackout phase.
    1. doubtful
    2. apprehensive
    3. confident
    4. jittery
  7. The spacecraft's life was extended by six months because of ______.       (1)
    1. extra fuel
    2. incomplete work
    3. lack of communication amongst ISRO officials
    4. technical problems in its landing
  8. Read the following sentences:    (1)
    (A) The blackout was a sudden development.
    (B) Because of this, the officials are very nervous about the success of the spacecraft.
    1. Both (A) & (B) are true.
    2. Both (A) & (B) are false.
    3. (A) is true and (B) is false.
    4. (A) is false and (B) is true.
  9. Substitute the word 'nonpareil' with one word similar in meaning in the following sentence from paragraph 5.    (1)
    India managed to get into the nonpareil club of Mars spacecraft in orbit.
  10. The word scarcity in the passage means the opposite of:    (1)
    1. excess
    2. plenty
    3. inadequacy
    4. surplus

Read the passage given below:

(1) Fast-Moving Consumer Goods (FMCG) are products that sell quickly at relatively low cost. FMCG is the fourth-largest sector in the Indian economy. There are three main segments in the sector – food and beverages, which accounts for 19% of the sector; healthcare, which accounts for 31% of the share; and household and personal care, which accounts for the remaining 50% share. The urban segment contributes to about 55% of the revenue share, while the rural segment accounts for 45%. Rise in rural consumption will drive the FMCG market. The Indian processed food market is projected to expand to US\[\$\] 470 billion by 2025, up from US\[\$\] 263 billion in 2019-20.
(2) The Indian FMCG industry grew by 16% in 2021, a 9-year high, despite nationwide lockdowns, supported by consumption-led growth and value expansion from higher product prices, particularly for staples. Real household spending is projected to increase 9.1% after 2021, after a decrease of 9.3% in 2020 due to the economic impact of the pandemic. Price increases across product categories will offset the impact of rising raw material prices, along with volume growth and a resurgence of demand for discretionary items.
(3) The FMCG sector has received good investments and support from the Government in the recent past. The sector witnessed healthy FDI inflows from April 2000-March 2022. Furthermore, as per the Union Budget 2022-23, a substantial amount has been allocated to the Department of Consumer Affairs, and an increased amount has been allocated to the Department of Food and Public Distribution. In 2021-22, the Government approved the Production-Linked Incentive Scheme for the Food Processing Industry (PLISFPI) with an outlay of a larger amount to help Indian brands of food products in the international markets.
(4) The Government's Production-Linked Incentive (PLI) Scheme gives companies a major opportunity to boost exports. The future outlook of the FMCG rural sector looks on track now. Rural consumption has increased, led by a combination of increasing income and higher aspiration levels. There is an increased demand for branded products in rural India. The growth of the organised sector in FMCG is expected to rise with an increased level of brand consciousness, augmented by the growth in modem retail.
Table. FMCG Products
1. Processed foods: Cheese products, cereals
2. Prepared meals: Ready-to-eat meals
3. Beverages: Bottled water, aerated drinks, and juices
4. Baked goods: Biscuits, bread
5. Fresh foods, frozen foods, and dry goods: Fruits, vegetables, milk, butter, frozen food, and nuts
6. Medicines: Aspirin, pain relievers, and over-the-counter medication that can be purchased without a prescription
7. Cleaning products: Baking soda, washing powder
8. Cosmetics and toiletries: Beauty products, soaps, toothpaste
9. Office supplies: Pens, pencils

Based on your understanding of the passage, answer the questions given below:

  1. Does the following statement agree with the information given in para 1? (1)
    Food and beverages segment dominates the Global FMCG market and is expected to retain its dominance.
    Select from the following:
    1. True - If the statement agrees with the information.
    2. False - If the statement contradicts the information.
    3. Not Given - If there is no information on this.
  2. What do you think gives opportunities to boost exports? (1)
  3. Select the option that displays the most likely reason for FMCG rural sector being on track. (1)
    1. FMCG sector has been unable to get investments from the government.
    2. PLI schemes don't reach the rural sector.
    3. Gross Merchandise Value (GMV) of the online grocery segment in India is expected to double in the next five years.
    4. There is a desire to buy branded products in the villages too.
  4. Complete the sentence based on the following statement: (1)
    The Indian FMCG industry grew by 16% in 2021, a 9-year high, despite nationwide lockdowns because ______.
  5. From the given pie chart, which segment of FMCG accounts for the maximum percentage of the sector? (1)
  6. Complete the given sentence by selecting the most appropriate option: (1)
    The combination of increasing income and higher aspiration levels in the rural areas has led to ______.
    1. the Government taking a direct interest
    2. the demand for branded products
    3. price increases across product categories
    4. the fall of supply in urban areas
  7. How is the Government trying to help Indian brands of food products in the international markets? (1)
  8. Complete the given sentence by selecting the most appropriate option: (1)
    The concluding paragraph of the passage makes a clear case ______.
    1. that the rural people also want branded products
    2. that the FMCG industry will not focus on brand consciousness
    3. for the role of data analytics in the FMCG industry
    4. for the Government's role by providing incentives
  9. What will be the impact of the increased level of brand consciousness? (1)
  10. Based on the reading of the passage, correct the following statement: (1)
    The urban segment contributes to about 45% of the revenue share, while the rural segment accounts for 55%.

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