Question

Study the following passage and answer the questions given below it:

Digital marketing is also called online marketing. We can connect with probable customers by using internet and other digital communication media. This includes not only email, social media, and web-based advertising but also text and multimedia messages as a marketing channel. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet or other devices. It can take many forms, including online video, display advertisement, search engine marketing, paid social advertisement and social media post. Digital marketing is often compared to traditional marketing such as magazine advertisement, direct mail, etc. In America, nearly three quarters of Americans go online on a daily basis. Not only that, 43% go online more than once a day and 26% are online almost constantly so they find it more convenient to use digital marketing. A digital marketing strategy allows you, to get advantage of different digital channels such as social media, pay-per-click, search engine, e-mail marketing etc., to connect with existing customers and individuals interested in your product or service. As a result one can build a brand, which provides a great customer experience.

Questions:

1. What is Digital marketing?     (1)
2. What percentage of Americans are online more than once?     (1)
3. Write your opinion from the above passage.     (2)

Answer 1

1. Digital marketing is online marketing that uses the internet and digital communication media to connect with customers.
2. 43% of Americans go online more than once a day.
3. Digital marketing is very useful as it helps businesses connect easily with customers through various digital channels. It is convenient and helps in building a strong brand and better customer experience.