Advertisements
Advertisements
Question
Crackers Ltd., a firecracker-manufacturing company, launched some new products on the eve of Diwali, which attracted many buyers. To meet the increased demand, the company employed children from nearby villages. Although the product was in great demand, appropriate safety warnings for use were not mentioned in the packets that led to many accidents.
- Identify and explain the important product-related decision that was not taken into consideration by the company
- Also, identify any two values that were violated by the company.
Advertisements
Solution
1) Labelling refers to providing information about the product in the form of a tag and graphic on the package of the product. It describes the product and specifies its components or other useful information such as the caution to be taken while using it and the procedure of use. Here, the company did not provide the proper description of the usage of crackers, which may lead to accidents.
2) Values which were violated by the company are (a) Employing children, which is against the child labour law and (b) Not protecting the safety of consumers.
APPEARS IN
RELATED QUESTIONS
Pooja purchased a packet of juice from the local grocery shop. The information provided on the packet was not clear. She fell sick on consuming it. She filed a case in the District Forum under Consumer Protection Act and got the relief.
a. Identify the important aspect which has been neglected by the marketer in the above case.
b. Explain briefly the functions of the aspect identified in (a) above.
Describe the functions of labelling in the marketing of products.
Vasvi purchased a bottle of pickle from the local grocery shop. The information provided on the bottle was not clear. She fell sick from consuming it. She filed a case in the district forum under the Consumer Protection Act and got relief. Identify the important aspect neglected by the marketer in the above case.
What are various functions performed by labelling?
Which of the following are considered as the pillars of marketing?
'Buy two get one free' is printed on the label of the package of toothpaste. Which labelling function is being performed by this statement?
“A popular brand of Hair Conditioners comes in different categories for different hair, say for normal hair and for other categories.”
Identify the function of labelling in the above example.
Which type of label is typically used on unbranded products?
Complex graphics on a label are associated with which category of products?
When a label on a pack of tea or prickly heat powder gives details about what the product contains, it is performing which function of labelling?
A toothpaste label that carries the manufacturer's name, weight, MRP, and batch number is performing which function of labelling?
Which function of labelling involves categorising a product into different quality or feature-based categories?
Labelling is best characterised as which kind of marketing task?
A veg/non-veg mark printed on a packaged food item's label falls under which function of labelling?
