Question

Assertion: Marketing Research serves as the intelligence wing of the business.

Reason: Marketing research provides a strong basis for formulating marketing strategies and policies.

Options

• Both Assertion and Reason are true, and Reason is the correct explanation for assertion.

• Both Assertion and Reason are true, but Reason is not the correct explanation for assertion.

• Assertion is true but Reason is false.

• Assertion is false but Reason is true.

Answer 1

Both Assertion and Reason are true, and Reason is the correct explanation for assertion.

Explanation:

Marketing research involves the systematic collection, recording and analysis of both qualitative and quantitative data related to marketing products or services, in order to gain clear insights and make appropriate decisions based on formulated strategies and policies.